In the age of AI, the trades offer a proven way for Gen Z to thrive in the face of automation, instability, and student debt. So why aren’t they choosing them?
We surveyed 1,000+ Gen Zs and 1,000+ parents of Gen Zs to find out.
The college-first mindset is cracking under pressure, but not fast enough
While many parents see the risks of white collar paths, stigma and outdated guidance from schools still steer students toward college.
We asked the parents of Gen Zs: Have recent trends caused you to question the career path you’d encourage your child to pursue?
Higher education, lower returns
College used to feel like a guaranteed win, but with tuition costs climbing and job security fading, Gen Z and their parents are asking smarter questions and exploring new paths that offer real stability.
Only 16% of Gen Z parents now believe a college degree guarantees long-term job security.
Honey, it’s time we talk about AI
AI is changing how families think about career stability, and the trades are standing out as the safer bet. With 77% of Gen Z prioritizing jobs that are hard to automate, more parents are directing their kids toward work that can weather whatever comes next.
Nearly 72% of parents say they’ve talked to their children about how automation could affect their careers
Get the complete story.
Read the full survey results, unfiltered stories from thriving young tradespeople, and what we can all do to help ignite a blue collar revolution.
- Browse the full survey results.
- Summaries, insights, and testimonials.
Stigmas are working overtime
In an AI-driven economy, the trades stand out as some of the most resilient careers, delivering stability, mobility, and the freedom to build your own future. Parents and Gen Z see the opportunity, yet most still default to college.
Only 7% of Gen Z parents say they’d prefer their child pursue a trade or vocational program.
Schools are pushing an outdated playbook
Without equal access to updated and unbiased information, most of Gen Z are choosing what they’re told instead of what could be best for their future.
75% of Gen Z plan to attend a four-year college or university, despite the risks and realities explored in this year’s report.
Generational opportunity awaits
Blue collar careers are financially rewarding, future-proof, and absolutely essential to our communities. Download the report for the complete story on what’s holding Gen Z back, and what it will take to help them move forward.
