Key takeaways:
Landing snow removal contracts is essential for building a thriving, reliable business each winter season.
- Use a clear, professional contract to protect your business and clients. Written agreements set expectations, outline services, and help avoid payment issues or disputes, creating a strong foundation for long-term client relationships.
- Explore the four main contract types to suit your goals and market conditions. You can offer per-inch, per-event, per-push, or seasonal contracts, each with unique advantages depending on local snowfall and client needs.
- Attract residential clients with smart marketing strategies. Distribute flyers, request referrals from happy customers, collect online reviews, use social media, and offer early-bird discounts to fill your schedule before winter hits.
- Secure lucrative commercial contracts through networking and professionalism. Connect with business owners, join associations, leverage referrals, and submit detailed, reliable proposals to stand out in the commercial market.
- Ensure your contract covers all the essentials. Include business and customer details, property addresses, clear terms of service, payment arrangements, service descriptions, and space for signatures to keep agreements legally sound and dispute-free.
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Originally published in October 2021. Last updated on September 24th, 2025.
Landing new snow removal contracts is key to keeping your business profitable all winter long. From clearing driveways to maintaining commercial lots, the right agreements secure steady work and build lasting client relationships.
With clear, professional contracts in place, you’ll be able to set expectations, prevent disputes, and stand out from competitors.
In this guide, we’ll show you how to get more snow removal contracts, what to include in your agreements, and strategies to grow your business with repeat clients year after year.
What is a snow removal contract?
A snow removal contract is a legally binding agreement between a snow removal contractor and their client. This written agreement covers the services you’ll offer, when you’ll deliver them, and what your payment terms look like.
A snow removal contract also outlines what your client needs to do to help you work efficiently, such as moving their car to clear the driveway before you start working.
Whether you’re just starting your snow removal business or have been operating for years, having your customer sign off on a snow removal can help:
- Set clear expectations and avoid arguments or confusion between you and your clients on the services you’ll offer or when you’ll provide them
- Minimize late or missed payments from clients by clearly outlining your payment terms, due dates, and late fees
- Reduce your liability for property damage and other unexpected events
Different types of snow removal contracts
There are four common types of snow removal contracts:
- Per-inch contract: Clients pay based on how much snow has fallen, with set pricing tiers like 1–3, 3–5, or 5–7 inches.
- Per-event contract: Clients pay after each snowfall, making it more profitable in heavy snow seasons but unpredictable if snowfall is light.
- Per-push contract: Clients pay a fixed rate per visit, giving your business predictable income and the chance to earn more during back-to-back storms.
- Seasonal contract: With this contract, you’ll offer a set price for the entire snow season. This contract is often multi-year agreements, which can provide steady, reliable revenue.
Choosing the right contract type depends on your business goals, local weather patterns, and the services your clients need most.
READ MORE:How to bid snow removal jobs
How to get general snow removal contracts
Getting snow removal contracts is key to growing your client base and securing income all winter long.
Try these strategies to find and secure new snow removal contracts:
Distribute snow removal flyers
Delivering flyers within local communities is a great way to attract new residential snow plowing customers. Drop flyers off door to door, or post tearaway flyers on community bulletin boards in grocery stores or libraries. (Make sure to ask permission first!)
A good snow removal flyer should always include:
- Your business name and logo
- A description of your services
- Contact information, such as your email, phone number, and website URL
- Time-sensitive discounts to encourage people to inquire or book
Ask for referrals
Ask satisfied clients to recommend your services to friends, family, colleagues, and local business owners.
Customer referrals help you fill your schedule quickly without spending extra on marketing. Follow these steps to get started:
- Make a list of your most loyal clients. Think of the people who have great things to say about your business.
- Ask for referrals. Contact clients over the phone, by email, or through text—whichever way your client normally chooses to talk to you.
- Personalize your referral request. Instead of sending out a blanket message to everyone, say what you love about working with them and why they came to mind.
- Incentivize client referrals. When an existing customer sends a new referral your way, offer a coupon or discount off the next job as a way to say thanks and show your appreciation.
Collect online reviews
Having lots of positive customer reviews on your Google Business Profile makes your business easier to find on Google. Reviews act as powerful social proof. When potential clients see that others have had great experiences with your snow removal services, they’re more likely to trust your business.
More than 90% of consumers read online reviews before making a purchase decision, and many won’t even consider a company that lacks reviews. By asking satisfied clients to leave feedback, you can build credibility and turn happy customers into one of your best marketing assets.
To ensure you ask every satisfied customer for a review, set up an automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.
From your reviews dashboard in Jobber, you can keep an eye on your average Google rating. You’ll also see your latest reviews and resources on how to manage your business’s reputation.
Use social media to connect with clients
Social media is a free and powerful way to promote your snow removal services and connect with local customers.
You can post before-and-after photos of your snow removal work, share weather updates, and remind followers to book early before the first snowstorm.
Platforms like Facebook and Nextdoor work well for local businesses because they connect you directly with people in your community (and surrounding neighborhoods) who are most likely to need your services.
Advertise early-bird discounts and other promos
Encourage homeowners to sign snow removal contracts before the first snowflake falls by offering a small discount for booking early. This simple incentive motivates customers to commit ahead of time, giving you a head start on the busy season.
Early sign-ups benefit your business by:
- Securing clients in advance to avoid last-minute scheduling stress
- Allowing you to plan routes and staffing needs more efficiently
- Giving you a clearer picture of revenue for the upcoming season
By locking in clients early, you’ll be more equipped to start the winter season prepared, organized, and ready to maximize profits.
How to get commercial snow removal contracts
A commercial snow removal contract can bring in steady revenue and give your business more predictability throughout the winter months. They also offer higher revenue potential and opportunities to upsell services (like salting or deicing). Plus, these contracts provide consistent, long-term work since these agreements are often multi-year.
To land commercial property deals:
- Network locally by connecting with business owners, property managers, and community leaders.
- Join business associations like the Chamber of Commerce to meet potential clients.
- Leverage happy clients for referrals and introductions to other businesses.
- Show professionalism with clear proposals, detailed service plans, and reliable communication.
- Build relationships year-round so you’re top-of-mind before the first snowfall.
With a strong reputation and consistent outreach in your business community, you can secure long-term contracts that help your snow removal business grow season after season.
What to include in your snow removal contracts
Every snow removal contract should clearly outline the agreed-upon services, conditions, and payment terms. This not only protects your business if disputes or legal issues arise, but it also helps ensure you get paid accurately and on time.
Here’s what to cover in every contract:
1. Business information
Make it easy for your clients to get in touch with you by adding your snow removal business information to the top of your contract. Put your:
- Snow removal business name
- Contact person
- Email address
- Telephone number
2. Property address
Provide the complete address for the service location, including:
- Street number
- Street name
- City/Town
- State
- Zip code
3. Customer information
Include any information you may need to get in touch with your customer, such as:
- Customer name
- Email address
- Phone number
- Mailing address
For commercial properties, you’ll also want to include:
- Company name
- Business address
- Contact person name, email, and phone number
4. Terms of agreement
Clear, detailed terms of agreement protect both you and your client by outlining exactly who is responsible for what and when services will be provided.
For example, you might agree to clear a set amount of snow each winter for the next three seasons, covering both the driveway and walkways. In return, your client might agree not to hold you liable if someone slips or falls on their property.
When writing your agreement, include the start and end dates of your services, the specific work you’ll perform, and details on what’s covered—like how much snow you’ll clear and whether you’ll handle ice removal. You can also list any extra services, such as salting or emergency visits.
The more specific you are, the easier it is to manage expectations and avoid misunderstandings.
5. Payment terms
Outline how much the snow removal services will cost, when payment is expected, and how payment can be made.
6. Description of the property
Include a description of the property areas you’ll be servicing, like parking lots or driveways, entrance ways, sidewalks, etc. Note any areas you will not be servicing, such as areas that are too dangerous to access.
7. Scope of services
List in detail the services that are included in your snow removal contract cost. This may include:
- Snow blowing
- Snow plowing
- Shoveling
- Snow removal (removing snow from the property)
- Ice removal
- Salting
- Sanding
8. Terms and conditions
Clarify any additional details about your service guarantees, insurance policy, payments, and termination policy. Putting these things in writing can help make sure there’s no room for confusion.
Answer the following questions:
- When will you provide your snow removal services?
- Are there any added charges for snow removal? Such as for a large property or after a heavy snowfall?
- Are there any days you won’t clear snow? Such as Christmas Day or New Year’s Day.
- What type of snow removal insurance coverage do you have? Such as workers’ compensation, liability insurance, or snow removal equipment insurance.
- Do you charge clients for late payments? How much?
- How much notice does your client need to give to end the agreement?
- Are there any fees for ending the agreement?
8. Box for signatures
You’ll need to leave a space at the bottom of your contract for both you and your client to sign off on the contract to make it legally binding. Add a box for printed names and the dates you both added your signatures.
Remember that your snow removal contract is legally binding. That means that one of you could take legal action if the other doesn’t hold up their side of the agreement.
Frequently Asked Questions
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The main benefits of having a snow contract are to avoid misunderstandings with clients and to make sure you’re legally protected. By using a snow removal contract, you can make it clear the specific services you offer, how much they cost, and when payment is due.
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Start with a basic snow removal contract template and customize it with details like services, pricing, and terms.
Include important information such as:
• Scope of work (commercial or residential services)
• Schedule and frequency of service
• Payment terms and pricing
• Liability and insurance details
Once finalized, save it as a PDF and send it to clients for digital signing. -
The best way to get a snow removal contract with the government is to look up contract opportunities on SAM.gov, register, and then bid on them. Make sure you offer a great rate and meet all the requirements.
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A snow removal contract is a legal document that sets out the services you’ll provide, your prices and payment terms, and your general terms and conditions. While a snow removal service is the actual service you’ll provide, such as ice management and snow shoveling.
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The main differences are who you serve and how long the contract lasts.
• Commercial contracts are for businesses or organizations like schools, hospitals, retail stores, or government buildings. They often run year-round or for multiple years. These clients need fast, reliable snow and ice removal to keep operations running and prevent accidents or liability issues.
• Residential contracts are for homeowners or HOA communities. These are usually seasonal or monthly agreements focused on clearing driveways and walkways for safe, convenient access.
Commercial contracts often focus on keeping businesses safe and operational, while residential contracts are about accessible walkways and driveways for homeowners.