Snow Removal Ads to Attract Customers and Generate Leads

Google ads

When a potential customer is looking for snow removal services, they’re often going to start their search on the largest search engine—Google. 

There are three main types of Google ads you can try out:

1. Local Services ads

Google’s Local Services ads show up at the very top of the search results page when people search for snow removal services for a specific area (like, “snow removal in Boston.”).

You can use Local Services Ads to get your business seen by potential customers in your service area.

Here’s what Local Services ads look like:

Facebook advertising

Facebook ads let you reach potential customers where they hang out online.  Use Facebook ads to target a specific audience based on things like their neighborhood, age, or the income level. 

To get started, create a Facebook business page for your snow plow business. Use your page  to share updates, deals and promotions, and images of completed jobs (for free!).

Once your page is up and running, you can choose to either boost a post or create a sponsored ad:

• A boosted post is a post on your Facebook timeline that you add money to in order to target a specific audience.
• A sponsored ad lets you customize your message, your audience, and your call-to-action to help improve your response rates.

Here’s what a sponsored ad looks like on Facebook:

Lead generation websites

Advertising on lead generation sites, like Thumbtack, TaskRabbit, or Angi, can help you connect with people who are actively searching for snow removal services. On these sites, you typically have two marketing options.

You can choose to list your business for free and pay for each lead you get or pay to run a snow removal ad to reach a bigger audience. 

Here’s what advertising on Thumbtack looks like:

Snow removal flyers

Use snow removal flyers to introduce your business and services to local homes or businesses in your service area. 

Here’s an example of a snow removal flyer:

Tearaway flyers

Tearaway flyers are a good way to reach potential customers in the places they go to the most like the grocery store, community centers, gyms, cafes, or libraries.

Plus, pinning one tearaway flyer on a community bulletin board can get you up to 10 leads for your business. 

Tearaway flyers are also quick to design and don’t take long to hand out, making them easy to add to your marketing mix.

Vehicle decals

When you’re out plowing, adding your snow removal company name and contact information to your truck will tell shoveling neighbors who to call for snow removal services before the next storm. 

Email marketing campaigns

Email campaigns can encourage current and potential customers to invest in your company, whether you’re adding snow removal as a seasonal business idea or starting a snow removal business.

Use email marketing to offer discounts on seasonal snow removal or let customers know about new service offerings, like salting or sanding.

To send effective marketing emails faster, use a tool that prepares email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that include your company branding.

Word of mouth marketing

Happy customers are more likely to tell other people about your services and send them your way as a referral. This is called word-of-mouth marketing. 88% of people say the trust recommendations from people they know. 

The key is to offer quality snow removal and customer service that gets your customers talking. Once the job is complete, ask satisfied customers to write a positive review online. Then add these reviews to your website and snow removal ads.

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer a review request.

How to start advertising your snow removal business

Follow these steps to successfully start advertising your snow removal business:

1. Define your audience: Figure out whether you’re advertising to, whether it’s  residential homeowners, commercial properties, or both. Also consider characteristics of your audience—how old are they, where do they work, how much do they earn? Are they proud gardeners or more practical and safety conscious? The more specific you can get with who your customers are, the more effectively you can use ad targeting and write ads that speak to their needs and interests. 

2. Work out what customers get most from using your services: Why should customers choose your business? Do you offer a guaranteed response time, around-the-clock services, fixed seasonal rates, or liability coverage? Always add as many benefits as you can to your ads to get more people interested in your services. 

3. Create your advertising goal: What is the purpose of  your snow removal ads? Are you looking to attract new customers? Or do you want to introduce new services to your existing customers? 

4. Design your snow removal ads: With the above in mind, design your snow removal ads using a template, or hire a professional to design them for you. Make sure your snow removal ads include your branding, the services you offer, the main benefits of using your services, and your contact information.

5. Set your advertising budget: Figure out how much you must spend to get a new lead ( customer acquisition cost or CAC) and how many customers you need each month. Then use this formula to set your monthly advertising budget:

CAC x desired number of new customers = monthly ad budget6. Track your performance: Tracking your ad campaigns performance and results will help you to see if you’re hitting your goals—showing you which ads work the best for your business.