Key takeaways:
Here’s how you can use effective snow removal ads to attract more customers and generate qualified leads this winter season.
- Choose the right advertising platforms. Maximize your reach by leveraging Google ads (Local Services, Search, and Display), Facebook advertising, Yelp ads, and lead generation sites to connect with customers actively seeking snow removal services.
- Craft ads that stand out and build trust. Highlight unique benefits—like 24/7 service or guaranteed response times—and showcase strong visuals. Use calls to action and encourage online reviews to build credibility and drive inquiries.
- Utilize traditional advertising methods. Combine digital efforts with lawn signs, flyers, vehicle wraps, and print ads to increase local visibility, reinforce your brand, and score leads from your target community.
- Strengthen your marketing with email campaigns and word of mouth. Engage customers through timely email offers, request reviews after jobs, and encourage referrals—personal recommendations are highly trusted and lead to more business.
- Track, refine, and budget smartly. Define your audience, set clear goals, and monitor ad performance closely so you can invest in what works best and optimize each snow season for growth.
For more tips to grow your business, sign up for the Jobber Newsletter. Subscribe here.
Originally published in September 2023. Last updated on September 26, 2025.
Once the first storm hits, you’ll be too busy plowing snow and removing ice to spend much time on your marketing. Snow removal ads are the best way to reach a larger audience in such a short period of time.
Keep reading to see examples of snow removal ads and learn how to get started before the winter weather hits.
Try these snow removal advertising ideas:
Google ads
When potential customers look for snow removal services, they often start their search on Google.
There are three main types of Google ads you can try out:
1. Local Services ads
Google’s Local Services ads show up at the very top of the search results page when people search for snow removal services for a specific area. These could be queries like “snow removal in Boston.”
You can use Local Services Ads to get your business seen by potential customers in your service area.
Here’s what Local Services Ads look like:
Local Services ads tips:
- Define your service area. You don’t want to waste ad dollars showing up in places you can’t or don’t want to serve. If you only serve a 15-mile radius, set that in the ad settings.
- Use clear, targeted messaging in your business profile. Highlight services or unique perks, like “24/7 snow removal” or “commercial property clearing.”
- Ask happy customers for reviews. Google includes customer reviews in LSAs, so ask happy clients for feedback. Positive reviews build trust instantly.
- Adjust your budget seasonally. Snow removal is seasonal, obviously, so crank up your LSA spend in fall and winter. Then scale back when the snow starts to melt.
- Respond fast to leads. The faster you reply, the more likely you are to get the contract.
2. Search ads
Google’s Search ads show up just below the local services ads at the top of the search results page. To run one of these ads, you’ll bid on keywords or phrases potential customers may use to search for local snow removal services, like:
- snow removal in [CITY]
- snow plowing services
You can use Search ads to reach a larger audience than Google Local Services ads because Search ads allow you to bid on a wide range of keywords and target customers beyond just your immediate service area.
This means your snow removal ads can appear not only in your local towns but also in broader geographic areas, or for related search terms. It helps you get noticed by people who might be planning ahead or managing multiple properties.
However, the tradeoff is that this larger audience isn’t always perfectly matched to your service area. You might get clicks from locations you don’t serve, which means you pay for those clicks but they probably won’t turn into jobs.
Here’s what Google Search ads look like:
Search ads tips:
- Keep your ad copy simple and direct. Write your ad like you’re talking to a neighbor over a cup of hot chocolate.
- Highlight things that set you apart, because there’s no shortage of snow plows ready to roll. Call out benefits like “Same-day snow removal,” or “Free driveway assessment.”
- Include a clear call to action (CTA). Phrases like “Call now for a free snow plow estimate” or “Book your winter service before the first snow hits” create urgency that pushes people to act.
- Mention local neighborhoods or landmarks to show you know the area and you’re not some faceless company.
- Monitor keyword performance regularly. Snow removal is weather-dependent, of course, so the words that bring in clicks in November might not be effective come March. Pause terms that underperform and double down on keywords that bring you leads.
- Think about using negative keywords like “cheap” or “DIY” to avoid people just poking around or looking for free advice. Focus on customers who want quality snow removal and are willing to pay for your services.
What makes a good Google Ad is direct, specific messaging.
Let’s just say if it is roof repair or emergency services, have [your] copy specifically address that service or that need of the user. And then making sure that once someone clicks on the ad, they get directed to a landing page that’s aesthetically pleasing on the eye and that is easy to follow along.
Display ads
Google Display ads are graphics, banners, or videos that appear on other websites as people browse the web. With these ads, you can reach your targeted audience on up to 35 million websites and apps.
You can use display ads to target specific demographics and get more traffic to your snow removal website. Plus, Google’s AI feature can help you understand which combination of descriptions, images, and logos works best with your audience.
Display ads tips:
- Use visuals that showcase your brand in action, like trucks or ATVs tackling the snowfall or a quick video of a driveway transformation from icy mess to clear as day.
- Start ramping up your display ads in late fall. This early presence gets people’s attention before the scramble begins. Plus, it reminds customers about winter contracts or last-minute plowing during stormy weather.
- Keep your CTA front and center. Get clicks with phrases like “Book your snow removal now!” or “Get a winter service plan before snow hits!”
- Keep an eye on what is working and what is not. What gets attention one week might need a refresh the next, especially when the weather is a factor. Be ready to swap out images or tweak the writing on your ads.
Remember that display ads work best as part of a bigger plan. They help get your business name in front of potential customers early on, so when they start searching for a snow removal service later, they’ll remember your business when they see your Local Services or Search ads.
Facebook advertising
Facebook ads let you reach potential customers where they hang out online. Use Facebook ads to target a specific audience based on things like their neighborhood, age, or income level.
To get started, create a Facebook business page for your snow plow business. Use your page to share updates, deals and promotions, and images of completed jobs (for free!).
Once your page is up and running, you can choose to either boost a post or create a sponsored ad:
- A boosted post is a post on your Facebook timeline that you add money to in order to target a specific audience.
- A sponsored ad lets you customize your message, your audience, and your call to action to improve your response rates.
Here’s a snow removal ad example on Facebook:
To get people’s attention with your snow removal Facebook ads:
- Use eye-catching images
- Add any benefits of working with you (e.g., fast services or unlimited visits)
- Add a call to action, like, “Contact us for your free quote.”
Yelp ads
Similar to Google ads, Yelp ads put your snow removal business at the top of search results, so when someone searches “snow plowing in [city],” they see you first, before your competitors.
What makes Yelp ads especially powerful is that they catch folks who are already in booking mode. They’re ready to call and get their driveways cleared right away.
A typical Yelp snow removal ad should feature:
- Your business name and location
- Star rating and total reviews
- A “Yelp Guaranteed” badge (if eligible, as it adds trust)
- Snippets from customer reviews (like “fast” or “always on time”)
- Average response time
- A “Request a Quote” button to encourage fast action
Lead generation sites
Advertising on lead generation sites—like Thumbtack, TaskRabbit, or Angi—can help you connect with people who are actively searching for snow removal services. On these sites, you typically have two marketing options.
You can choose to list your business for free and pay for each lead you get, or pay to run a snow removal ad to reach a bigger audience. Here’s what advertising on Thumbtack looks like:
Pro Tip: Not interested in listing your business on a lead generation site? You can try joining local Facebook groups or advertising on sites like Nextdoor. Advertise your snow removal business to local homeowners and businesses.
Traditional advertising
Even with all the digital options, traditional methods for snow removal advertising still work.
Flyers, print materials, and branding your vehicle are just a few ways to help make your business stand out in the local community. Consider these methods:
Lawn signs
Lawn signs are old-school, but they’re a tried-and-true way to get your name out there. And after a fresh snowfall turns the property into a blank canvas, you can ask to stick a sign right in the snow (or snow pile).
Lawn signs are affordable and painless to order. After you’ve finished clearing snow, ask the homeowner if you can leave a sign. You might find that some people are happy to let you do it.
Your lawn signs should include:
- Business name and logo
- Service offerings
- Contact details (phone number, website)
Snow removal flyers
Use snow removal flyers to introduce your business and services to local homes or businesses in your service area.
Here’s an example of a snow removal flyer:
To make a flyer, you can use a drag-and-drop design tool like Canva. Or pay to use a snow removal flyer template from Vistaprint or Staples.
Effective snow removal flyers tips:
- Write a simple, eye-catching headline.
- List your services and snow removal pricing, like snow clearing, sidewalk clearing or ice management. Don’t forget to mention whether you cover residential and commercial services.
- Add your contact information, including your phone number, email address, and website.
- Use bold colors and photos to make your flyer stand out in the pile of other flyers.
- Use a persuasive call to action like, “Get your free quote today!” or “Contact us today for a clear driveway this snow season.”
- Use a time-sensitive discount to encourage people to get in touch right away.
- Send out flyers as soon as the temperatures start to drop to get potential customers interested in your snow removal services.
Tearaway flyers are a good way to reach potential customers in the places they go to the most, like:
- Grocery stores
- Community centers
- Gyms
- Cafes
- Libraries
Plus, pinning one tearaway flyer on a community bulletin board can get you up to 10 leads for your business.
Tearaway flyers are also quick to design and don’t take long to hand out, making them easy to add to your marketing mix.
Pro Tip: Always ask permission to share your tearaway flyer in a local business. Not only is it polite, but it will also help you build a good relationship with the business owner. They may be able to directly recommend you to their customers or to other people they know.
Vehicle wraps
When you’re out plowing, adding your snow removal company name and contact information to your truck will tell shoveling neighbors who to call before the next storm.
A vehicle wrap is a type of marketing that works 24/7—showcasing your business name, phone number, and services wherever you drive or park, from local neighborhoods to busy commercial lots.
Here are the different types of vehicle wraps you can invest in:
- Full wraps cover the entire vehicle, bumper to bumper. They transform your truck into an eye-catching snow removal ad. This approach offers maximum visibility and a consistent look if you have multiple trucks around town.
- Partial wraps focus on high-impact areas like the sides and rear door. They showcase your branding without covering the whole vehicle, which can save you some money while still making a statement.
- Spot wraps (decals or individual graphics) are a budget-friendly choice. Your logo and phone number can be placed in strategic spots on your vehicle, seen by passersby without the expense of a full wrap.
Vehicle wraps and decals tips:
- Keep it simple, yet bold. Big fonts, clear colors, and a phone number that pops will stick. Even when someone’s looking through a frosty window.
- Think about visibility at night. You’re often plowing before sunrise or after dark. Reflective vinyl or high-contrast designs help people notice your truck.
- Add a CTA. A brief phrase like “Call before the next storm hits” or “On-call 24/7” tells people who you are and what to do next.
- Match your branding for every truck. Don’t let one truck look like it belongs to a different company. Consistent colors and logos turn your fleet into rolling billboards.
- Plan for the salt and slush. Road grime can dull your decals fast. Choose durable, weather-resistant vinyl and schedule regular rinses.
- Use the back of the truck wisely. People stuck behind you at a stoplight are a captive audience. Make sure your phone number or website is where they can see it.
Print ads
Everything feels digital these days, but don’t count out print. An ad in a newspaper or magazine can still catch attention. Someone could be reading the newspaper, looking to see how much snow is on the way, and find your offer.
You could run ads in:
- Local home and living magazines, and especially editions that run winter prep tips
- Monthly bulletins that are mailed out by HOAs or neighborhood associations. Every resident gets one, and they might be considering their options after a fresh snowfall.
- Your local community newspaper
You can also reach residents in your service area with USPS Every Door Direct Mail (EDDM). This service lets you send flyers and postcards to specific neighborhoods, and you don’t need a mailing list.
Email marketing campaigns
Email campaigns can encourage current and potential customers to invest in your company, whether you’re adding snow removal as a seasonal business idea or starting a snow removal business.
Use email marketing to offer discounts on services or let customers know about new offerings, like salting or sanding.
Send snow removal marketing emails fast with Jobber. Simply describe what you want to do and Jobber will automatically generate a polished campaign that’s ready to send with one click. use a tool that prepares email templates and audiences for you.
Word-of-mouth marketing
Happy customers are more likely to tell other people about your services and send them your way as a referral. This kind of word-of-mouth marketing is powerful—88% of people say they trust recommendations from people they know.
The key is to offer quality snow removal and customer service that gets your customers talking. Once the job is complete, ask satisfied customers to write a positive review online. Then add these reviews to your website and snow removal ads.
To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.
How to start advertising your snow removal business
Follow these steps to successfully start advertising your snow removal business:
1. Define your audience
Figure out whether you’re advertising to, whether it’s residential homeowners, commercial properties, or both. Also consider characteristics of your audience—how old they are, where they work, and how much they earn. Are they proud gardeners or more practical and safety-conscious? The more specific you can get with who your customers are, the more effectively you can use ad targeting and write ads that speak to their needs.
2. Identify what customers value most
Why should customers choose your business? Do you offer a guaranteed response time, around-the-clock services, or liability coverage? Always add as many benefits as you can to your ads to get more people interested in your services.
3. Create your advertising goal
What is the purpose of your snow removal ads? Are you looking to attract new customers? Or do you want to introduce new services to your existing customers?
4. Design your ads
With the above in mind, use a template or hire a professional to design your ads for you. Make sure the ads include your branding, the services you offer, the main benefits of using your services, and your contact information.
5. Set your advertising budget
Figure out how much you must spend to get a new lead (customer acquisition cost or CAC) and how many customers you need each month. Then use this formula to set your monthly advertising budget:
CAC x desired number of new customers = monthly ad budget
6. Track your performance
Tracking the results of your ad campaigns will help you see if you’re hitting your goals. It shows you which ads work the best for your business.
Ready for a successful snow season?
When it comes to marketing your services, effective advertising can make sure your business stands out when temperatures drop. Now that you know the different types of snow removal ads available to you, you’re ready to try a few of them out.
Start by investing a small amount into two or three different advertising channels and monitor their performance to see which performs best, then update your budget as you go. Before you know it, you’ll have a full roster of clients just in time for the snow removal season.