Free Service Proposal Template
Customize our free service proposal template with details like your company name, client information, pricing, terms, and more. Download the customizable PDF, or click “Start Free Trial” to create an impressive proposal in Jobber and send it to your clients via email or text.
Professional service proposals help you win more work
- Stand out from the competition
- Impress your clients from the start
- Add your business info, client details, work scope, and terms
- Outline the pricing, timeline, and what’s included
How to build a service proposal
Want to create a polished service proposal easily? Here’s how to use Jobber’s free proposal for services template:
- Download the service proposal PDF file and save it to your computer. Be sure to include “proposal” and either the client name or project proposal details in the file name for easy organization and to make it clear for your client.
- Add your business name, office address (if you have one), phone number, email, and website, so clients can reach out if they have any questions.
- Enter your client’s contact info, including their name, address, phone number, and email.
- Introduce your business and outline the proposal’s expected deliverables.
- Summarize the scope of work, estimated timelines, and total pricing.
- Use the “About Us” section to remind the client who you are. The “Vision and Mission Statement” page is your chance to show what your business stands for and why you’re the right team for the job.
- List the proposed services, provide a breakdown of the pricing, and note how long your prices are valid.
- Customize the proposal terms and conditions section to protect your business.
- Save the proposal as a PDF file and send it to the prospective client via email or text for review and sign-off
Disclaimer: The terms and conditions template section is for informational purposes only and should not be considered legal advice. For guidance specific to your business, consult a qualified legal professional in your jurisdiction to ensure your proposal terms and conditions are legally binding and appropriate for your needs.
Why choose Jobber’s free service proposal template?
Whether you’re quoting a home renovation project, a new HVAC system, or a large landscaping project, Jobber’s free proposal for services template helps you professionally communicate the scope of work, pricing, and terms—so your clients know exactly what they’re saying yes to.
What’s included in the free template?
Jobber’s service project proposal template is designed to help you send professional proposals that build trust, reduce misunderstandings, and set clear expectations from the start.
This proposal for services template has fill-in boxes to include:
- Your business name and contact details
- Client contact information
- A quick introduction to your company and professional services
- A project summary to highlight estimated timeframe, scope of work, and pricing
- An overview of your business, as well as your vision and mission
- Your proposed services and costs
- Terms and conditions to protect your business
- A signature page for both you and your prospective client to sign
Proposal template vs. software
Home service providers looking for a fast and easy way to create proposals can download Jobber’s PDF service business proposal template. It’s simple to use, customizable, and completely free. If you want more, Jobber’s quoting software takes things to the next level with advanced quote customization. You can attach files and images, provide a project summary, boost credibility with 5-star Google Reviews, and personalize your quotes with your branding and company values to stand out.
Features
Customize each proposal with specific job information such as pricing, terms, and conditions.
Quickly create proposals for your most frequently offered services to save time and get back to your clients faster.
Adding images, client reviews, attachments, and other content to your proposal
Boost your revenue with add-ons and set the right price on every quote with markups.
In the client hub, customers can request new work, quickly review and approve quotes, see upcoming scheduled jobs,
pay invoices, and even refer friends for your services.
pay invoices, and even refer friends for your services.
Automated email and/or text follow-ups to clients about quotes you haven’t heard back on.
Once your client approves a quote, you can automatically
convert it to a job.
convert it to a job.
Create a job and assign it to your team with only a few clicks.
Frequently Asked Questions
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Service proposal templates are ready-to-use forms that make sending customizable and professional proposals easy. It’s perfect for a service provider just starting or exploring professional alternatives instead of pen and paper. You can add your business info, client details, scope of work, pricing, and terms—then send it off to get the job approved and scheduled.
Service proposals can take different forms, such as a service proposal template Word or Google Docs, Excel or Google Sheets spreadsheets, fill-in PDFs, or even quoting software like Jobber. No matter the format, using a service business proposal template helps you look professional, stay consistent, and save time.
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A service proposal helps you win work by showing your potential client exactly what they’re getting. It lays out the job deliverables in plain language—what you’ll do, how much it’ll cost, and how the process works from start to finish. It also protects your business by outlining the terms, deadlines, and responsibilities before any work begins. Using a service proposal template makes it easy to plug in job-specific details and send it off for review.
Or, use software to take the proposal process to the next level. When you use Jobber, you can add images of past or planned work, feature happy client reviews, and automate approvals. Once approved, the job can be scheduled, completed, and invoiced all in one place, so you get paid faster with less back and forth. -
Your home service proposal should include:
• Your business’s name, logo, and contact details
• Your client’s name and contact details
• Quote/proposal number for record-keeping purposes
• An introduction to remind them about your business, services, and your team
• A breakdown of the services you’ll be providing, along with a detailed description
• The approximate cost estimate of completing the work, factoring in labor costs, material costs and quantities, any special discounts or rates, and sales tax
• Optional services or tasks that would enhance the work
• Notes for anything that won’t be included in the work
• Customer reviews to build trust and show that your services deliver results
• Additional attachments (e.g., insurance certificate) and/or images of past work projects
• How long the proposal and pricing is valid for
• Terms and conditions (e.g., disclaimers, scheduling, pricing, payment)
• Space for you and your client to sign and approve the proposal -
Writing a professional proposal doesn’t have to be complicated. Your goal is to clearly show the potential client what work you’ll do, how much it’ll cost, and what they can expect—so they feel confident saying yes.
Here’s a simple structure that works for proposal writing:
Cover page – Include your business details, your logo, and client details.
Introduction/cover letter – Provide a short note about who you are, what you do, and what’s inside the proposal.
Project proposal summary – Give a quick overview of the scope of work, the timeline, and the total cost.
About Us – Share what sets your business apart from other service businesses—like your values, team, or experience.
Services and pricing – List your services and pricing, including labor, materials, extras, discounts, and taxes.
Terms and conditions – Set expectations for deliverables, payment, scheduling, and any other important details.
Attachments – Enhance your proposal by attaching relevant files (e.g., insurance certificates) or images of your past work.
Sign off for approval – Include a page where you and your client can sign and date the approved work.
Download the fill-in PDF to start the proposal writing fast, or use Jobber’s quoting software to build, send, and track proposals—all in one place.
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Follow these best practices to write an impressive proposal that looks professional, builds trust, and helps you win more work:
Keep it simple and professional. Use plain language and clear formatting so it’s easy for clients to read and understand.
Include the correct contact details. Add your business information and accurate client details so it’s clear who the proposal is for—and how to get in touch.
Use the introduction to connect with your client. Highlight what your business stands for and how you can help. This is your chance to show why you’re the right fit.
Be specific about the work. Clearly outline what services are included (and what aren’t) to avoid confusion later on.
Clearly break down the pricing. Factor in labor, materials, and extras so clients see exactly what they’re paying for.
Make your terms clear. Set clear expectations around deliverables, scheduling, payment terms, and how your business operates.
Want to skip the repetitive work? Use our proposal for services template to save time, stay organized, and send proposals that land the job.
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That depends on how you’re doing it! If you’re using pen and paper, it could take a while to format your proposal, write down your contact details, add the customer’s information, write an introduction, outline your services and prices, and create your terms.
To save time on the proposal process, use a services proposal template (like the one above) that already has some of that information in place. All you need to do is fill in the project-specific details and send it to your client for approval.
If you want to save even more time when creating client proposals, you can create quote templates in Jobber with the information you use most, so creating new proposals takes minutes, not hours.
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Proposals and quotes both help you win work—but they serve different purposes.
A quote outlines job costs before any work begins, giving you and your client a clear picture of what to expect going forward. This keeps everyone on the same page from day one.
A proposal goes beyond just price—it’s meant to sell the job. It’s more detailed and persuasive, often changing based on project scope, material costs, or client preferences. You can use Jobber’s advanced quote customization feature to create winning proposals that include optional services, customer reviews, photos, timelines, and terms and conditions. -
Proposal and quote management software like Jobber makes it easy to create a quote or proposal using your desktop or mobile app.
Here’s what you can do with quoting software:
• Set up client files for storing proposals, job details, and invoices
• Let new leads request work through your website or Local Services Ads
• Build custom quote templates to save time on future projects
• Create proposals with add-ons, packages, images, and reviews
• Set up auto follow-ups for quotes that haven’t gotten a response
• Give clients the option to approve quotes and pay deposits online
• Communicate with clients using email and SMS
• Convert proposals into jobs and invoices
• Schedule teams, route work, and track time and expenses
• Get paid faster using automated quote follow-ups and credit card processing
Learn more about how Jobber can help you create quotes and proposals that win work faster.
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Using Jobber’s advanced quote customizations, you can create a winning proposal for prospective clients.
To get started, you can create a new quote in Jobber and add the sections you’d like to customize your proposal with:
• Introduction – Add a title, description, and header image.
• Attachments – Include documents for more detail.
• Image Gallery – Upload up to 10 images of your work.
• Customer Reviews – Showcase up to 3 Google reviews (requires Jobber Reviews add-on).
You can edit or remove sections easily to tailor each proposal and use quote templates to save time on future proposals. For a full step-by-step guide, review this help article.