2025 Cleaning Industry Trends to Know for a Thriving Business

Market demand for cleaning services is taking off

The aging population, booming real estate sector, technology advancements, and focus on cleanliness are driving demand for cleaning services.

Here are the top cleaning market statistics for 2025:

• The global cleaning services market size was about USD 415.93 billion in 2024 and is expected to grow at a rate of 6.9% from 2025 to 2030.
• The global contract cleaning service market size was estimated at USD 383.99 billion in 2024 and is on track to grow at a rate of 6.4% from 2025 to 2030.
• The North American contract cleaning services market held the largest revenue share of 36.4% in 2024.
• The U.S. contract cleaning service market size will climb at a rate of 4.8% from 2024 to 2030. 
• The North American cleaning industry is estimated to hold the largest revenue share of 45% by 2037.

Pro Tip: With high demand for cleaning services, now’s the time to strike while the iron is hot. In 2025, update your marketing tactics to promote your cleaning business effectively.

Use cleaning ads to connect with local customers, create attention-grabbing marketing materials like flyers or social posts, and tap into networking to build relationships and gain customer referrals.

There’s a growing demand for cleaning workers 

A cleaning industry analysis predicts a labor shortage in the years to come, driven by the aging workforce and changing employment landscape.

Here are the latest labor statistics in the cleaning service industry:

• A 3% employment growth is expected for janitors and building cleaners from 2023 to 2033.
• Around 350,300 job openings for janitors and building cleaners are expected each year, over the decade.
• The U.S. employs over 900,000 cleaning workers in the house cleaning industry.
• The average annual wage for a Housekeeper in the U.S. is $29,991.
• Women currently make up 38.7% of janitors and building cleaners and 88.4% of maids and housekeeping cleaners in the U.S.

Pro Tip: Want to hire great cleaning employees? Create a clear and detailed job description, ask good interview questions, offer competitive pay and perks, and provide thorough cleaning training.

Employee wellness is becoming a bigger priority in the cleaning service industry

An increasing number of cleaning businesses are stepping up their efforts to prioritize employee well-being and job satisfaction.

Investing in employee wellness not only creates an environment where employees want to work but also boosts retention—which is key during the ongoing labor shortages.

Depending on your budget, investing in employee wellness initiatives can go a long way for team members.

Here are some ideas to get you started:

• Paid vacations – Give your team time to rest and recharge.
• Health benefits – Offer your team access to medical support and assistance.
• Employee perks – Offer perks like bonuses, gift cards, or special employee discounts.
• Mental health resources and programs – Provide support for emotional well-being to help reduce work-related stress.

Residential spending on cleaning is rising

The residential cleaning industry statistics show a steady growth rate of 4.9% for janitorial services. Key factors fueling this growth include:

• Increase in disposable income. Thanks to lower inflation rates, customers have more disposable income. With more money in their pockets, customers are willing to spend on cleaning services that make their lives easier.
• Changing customer lifestyles. More people are looking for cleaning services that fit into their fast-paced lives.
• Increased focus on hygiene and cleanliness. Since the COVID-19 pandemic, cleanliness has become a top priority. Customers want spotless homes for appearance, health, and peace of mind. 
• Growing aging population. Cleaning services allow older adults to live comfortably clean homes while reducing the physical strain of household chores.

Commercial spending continues to lead the cleaning services market

Global commercial cleaning industry statistics show that it led the contract market with the largest revenue share at 49.7%. As we move into 2025, commercial spending on cleaning services is expected to stay on top, influenced by a growing focus on improving indoor air quality (IAQ).

The Environmental Protection Agency (EPA) estimates that poor indoor air quality could cost the nation tens of billions of dollars yearly in lost productivity and medical care. To prevent this, more businesses are turning to professional cleaning services.

Construction of large-scale commercial spaces—like offices, retail stores, and hospitality venues—are also major drivers for commercial cleaning services.

Pro Tip: Repeat customers can help save on marketing costs while keeping your revenue steady. Try using a cleaning checklist to consistently meet customer expectations. You can also aim for cleaning contracts to secure regular, ongoing business.

Inflation eases, but pricing pressures continue for business owners

Inflation finally started to cool off at the end of 2024, stabilizing at about 3%. This is great news for overhead costs like cleaning supplies and equipment, but it doesn’t mean pricing pressures are over.

Customers may have more disposable income, but they might also expect cleaning service prices to decrease. While this expectation is understandable, cleaning business owners should adjust their rates with caution. It’ll be a balancing game between keeping customers happy, staying competitive, and maintaining profitability.

Pro Tip: Clear communication with your customers is key if you’re getting any pushback on your prices or if you choose to increase your rates in 2025. Make sure to highlight the value your services bring—whether it’s your expertise, reliability, or quality—so they understand what they’re paying for.

Planning to raise prices in 2025? Learn how to write a professional price increase letter to maintain transparency and build trust.

Premium cleaning services are gaining popularity

More customers are looking for tailored cleaning services that address their unique needs, whether it’s carpet cleaning, deep cleaning, window cleaning, floor waxing, laundry cleaning, and so forth. 

This shift allows cleaning businesses to diversify their service offerings and generate additional revenue—a win-win!

Flexible cleaning schedules on the rise to meet customer demand

Cleaning businesses are stepping up to offer more flexible service options in 2025, helping customers get exactly what they need while securing reliable revenue. 

Here are two types of cleaning schedules gaining more popularity:

• Subscription-based services – Offers regular cleaning schedules (weekly, bi-weekly, or monthly). This keeps homes and businesses consistently clean while providing cleaning business owners a stable, recurring revenue stream.
• On-demand services – Commonly used for businesses or clients with fluctuating needs, like offices with changing occupancy levels. This flexible, cost-effective model ensures cleanliness without overcommitting cleaning resources.

Scheduling software makes it easier to schedule cleaning jobs quickly, dispatch teams more effectively, and avoid double bookings.

Green cleaning is becoming a new standard for cleaning businesses

Green cleaning products and services will surge in both the residential and commercial cleaning market, fueled by growing awareness of environmental concerns.

Here are some green practices you’ll see heading into the new year:

• Focus on water and energy conservation. Businesses are adopting technologies that use less water and energy, like low-water cleaning methods and equipment powered by renewable energy.
• Using more biodegradable and non-toxic products. Green glass cleaners, eco-friendly detergents, and non-toxic solutions are in high demand, meeting both consumer expectations and environmental regulatory requirements.
• Businesses becoming ‘green certified’. Certifications like Green Seal validate businesses’ commitment to sustainability, influencing customers to choose environmentally conscious cleaning service providers.
• Recycling and reusing materials. The industry encourages more businesses to recycle and reuse materials to minimize waste. One example is using reusable microfibre cloths over disposable wipes.

READ MORE: Should you offer green cleaning services?

More cleaning businesses are embracing cleaning technology

Innovations in robotics and AI are transforming the cleaning service industry. They’re streamlining operations and offering powerful data insights to help cleaning businesses make smarter decisions.

Here are the top cleaning trends in technology to watch for in 2025:

• Smart cleaning robots – This includes robots that vacuum, scrub floors, and even clean windows—all on their own. Equipped with sensors and AI, robotic cleaners can find the best routes and deliver spotless results with zero guesswork.
• Smart cleaning management systems – These systems monitor cleaning in real time, detect when supplies need restocking,  and predict when equipment needs maintenance. It’s all about reducing downtime and keeping things running smoothly.
• Air purification systems – Improving indoor air quality (IAQ) is a growing priority. Businesses are including more air purification systems in their cleaning services to help reduce airborne illnesses and create healthier enviornments.

New technology is an opportunity to stand out and impress your customers. Here’s how you can take advantage of the cutting-edge cleaning technology:

• Upgrade your cleaning services. Add equipment like air purification systems to your offerings. This not only improves indoor air quality but also shows customers you’re committed to their health and well-being.
• Serve your customers more effectively. If you clean a large commercial building with multiple floors, investing in cleaning robots to vacuum and scrub floors could save a lot of time and effort. 
• Market the technology you use. Don’t be shy and show off the cool technology your business uses! If you use robotic cleaners, show how they help you deliver better results, cleaner spaces, and more efficient service.

Learn from industry professionals on how to market your cleaning business and get customers fast:

Cleaning business owners are investing in software to run their business

From quoting and scheduling to invoicing and managing customer relationships, field service software can help cleaning businesses work smarter—not harder.

The global cleaning service software market is expected to hit USD 2.65 billion in 2028, growing at a rate of 10.3%.

READ MORE: The best cleaning apps to run your business