Residential and commercial cleaning flyers are a popular way to spread the word about your services, but only the best ones will turn prospects into paying clients.
Cleaning flyers are any type of print ad (like postcards, posters, door hangers, and brochures) that’s individually shared with a large group of people. Let’s explore what good cleaning flyers look like and how to use them.
Jump ahead to learn about cleaning services flyers:
Why use cleaning services flyers?
Like other types of house cleaning ads, cleaning service flyers can be effective at bringing in new clients. You can hand-pick the types of homes and businesses you’d like to clean, in the areas where you want to work.
Not everyone who receives your flyers for cleaning services will contact you right away. But when you introduce your business to the community and make sure people know your name, it can help bring in new customers later on.
Pro Tip: When a potential client sees your cleaning service flyer and contacts you, use Jobber’s job quoting software to book a home walkthrough and send a detailed quote. You can also send automated quote follow-ups to turn a hesitant lead into a paying client.
What makes a good cleaning company flyer?
A simple flyer is the most effective for getting your message across. But make sure to include all the information a potential client needs to know. Here’s what to put on a cleaning service flyer:
- Your cleaning company name, logo, and brand colors
- Your contact details (phone number, email, website)
- A list of your cleaning services, including add-on or specialty services (e.g., green cleaning, carpet cleaning, home organization)
Offer up front all of the services that you offer and that you’re capable of cleaning.
Make sure that you’re constantly educating the client so they trust you as a business.
Once you have the basics (and if you have the room), you can add in extras like:
- Your mission, vision, and values
- A clever tagline or slogan
- An eye-catching photo or illustration
- A special offer or discount
- Services for community members in need
- An offer for free quotes or consultations
- Your social media handles
- Your status as a licensed, bonded company with cleaning insurance
That said, keep your house cleaning service flyer straightforward. Don’t clutter it with too much text or imagery. This will make it easier for potential clients to read your flyer and contact you.
For comparison, here are two examples of cleaning business flyer ideas:
❌ The flyer on the left is far too cluttered with imagery and text. Important information like services and contact details are small and hard to read.
✅ The flyer for cleaning services on the right is much more effective. The message, services, and contact details stand out, and the single photo supports that information instead of distracting from it. This is a captivating flyer that’ll win new clients.
Pro Tip: Don’t include house cleaning pricing or commercial cleaning prices in your flyers if you charge a flat rate for services. The time it takes to clean can vary depending on the space and the client’s needs—and you don’t want to be locked in at an unprofitable rate.
Residential and commercial cleaning flyers: ideas and examples
Let’s dive into some examples of what your cleaning company flyers could look like as postcard mail, posters, door hangers, and brochures.
Postcard mail cleaning flyers
Postcards typically measure around 4” x 6” and can be single- or double-sided. Your local printing company or postal service can design and deliver postcard marketing directly to potential clients’ mailboxes.
Here’s an example of what postcard mail can look like, front and back:
This postcard example shines for a few different reasons:
- The message is specific to the homeowner (i.e., they just moved into their home)
- The photo shows off the business’s cleaning services
- It uses consistent branding across the front and back
- The card offers an initial discount and a second, larger discount for continued service
- The postcard lists the company’s core services without going into too much detail
Office cleaning postcards and janitorial flyers can use a very similar design, just with different content. Swap out the photo, the headline, the offer, and the services, and you’re all set.
You can even share postcards with your current clients if the message is relevant to them. For example, if you have a referral program, leave behind a postcard like this after you’ve cleaned:
Pro tip: As a way to drum up more clients, after Christine Hodge’s team cleans a home, a ‘five-around’ postcard is distributed to the five closest neighbors, saying, “We were just in your neighborhood; let us clean your home.“
Cleaning flyer ideas for posters
Posters are basically large, single-sided postcards that measure anywhere from 8.5” x 11” to 12” x 18”. Design and print your posters, then put them up around town on community bulletin boards.
It’s best to focus on placing your posters in places where your ideal clients spend time. For example, if you’re targeting working parents, you can put up flyers at local businesses offering children’s activities like gymnastics, dance, and karate.
Your poster could look something like this:
The poster includes a lot of the same information as a postcard, but it’s meant for a more general audience—anyone who might be passing by. Here’s why it works:
- The main message (“House Cleaning Services Chicago”) is simple and easy to understand.
- The photo is eye-catching and makes it clear what the cleaning business provides.
- The business’s services, contact information, and logo are highly visible.
There’s one more element you can add to posters to make them successful—tearaway strips with your name and contact details, so clients can rip off a strip and use it to contact you later.
Here’s a clean and simple cleaning tearaway flyer example:
This particular tearaway flyer encourages potential clients to use online booking, which is helpful for busy parents and professionals.
And with 10 tearaway tabs for potential clients to grab, cleaning services advertising templates like this are an inexpensive way to get more leads.
READ MORE: How to get clients for a cleaning business
Door hanger house cleaning flyers
Door hangers are long, narrow flyers with a cutout so you can hang them on the doorknobs at potential clients’ homes.
These housekeeping flyers are a great way to keep costs low while still targeting individual homes. That said, you’ll need to order them online or from a local print shop because of the unique cutout design.
This is one example of what your door hangers could look like:
This door hanger works for several reasons:
- The design stands out against a potential client’s front door without being overwhelming
- It targets a very specific market (current clients’ neighbors)
- The services, contact details, business name, and logo are nice and visible for easy action
Residential and commercial cleaning brochure ideas
Cleaning brochures allow much more information than postcard mail, posters, or door hangers. Your ideal clients expect they’ll need to read a brochure, so you can include as much content as you like.
Here’s what your typical tri-fold (six-panel) cleaning company brochure could look like:
This cleaning business brochure includes loads of helpful information, like:
- The company’s name and logo on the front and back covers
- The business’s phone number and cleaning website
- List of cleaning services provided
- Brand colors and photos
- Company slogan and brief business overview
- Description of what sets the business apart from competitors
It’s easy to update this same layout to promote commercial cleaning services instead:
You can get affordable brochures through your local print shop, or even print them yourself at home. Then it’s just a matter of putting brochures in potential clients’ mailboxes or asking current clients to share them with a friend.
READ MORE: How to bundle and upsell cleaning services
How to make a cleaning service flyer
There are several ways to make a cleaning flyer for your business:
- Work with a print shop. Ask a local printer to create your flyers, if they provide graphic design services, and then print your flyers for you. Printers typically offer a range of quality and pricing options to fit your budget.
- Hire a graphic designer. Team up with a designer to make your flyers, and see if they can coordinate with a print shop for you. This option can cost more, but it can be worth it because the flyer design is custom to your business.
- Use a free flyer maker. Designing a professional flyer on a budget? Use a free tool like Canva and customize one of their cleaning service flyer template options, then print the flyer at home.
- Order from an online printer. Companies like Vistaprint let you design your own flyers using their house cleaning flyer template. You can order your finished design in a wide range of sizes, paper types, quantities, and other options.
How to use cleaning flyers
Your cleaning flyers will win more clients if you use them the right way. Follow these tips to get the most value for your investment:
- Target the right market. You’ll get better results by sending cleaning services flyers to your ideal clients, not a random large group. Only distribute flyers in the neighborhoods where you want to clean homes or businesses, or put up posters in places where your ideal clients spend time.
- Send a clear message. Communicate any special offers up front, like a limited-time discount on cleaning contracts. Include a call to action (CTA) telling potential clients how to claim that offer, like calling a number, using a coupon code, or booking a visit online.
- Track your success. Attach your deals or discounts to a unique promo code. This will tell you how many leads are coming from flyers—and whether it’s a good way to promote your cleaning business long-term. Use your cleaning CRM to keep track of all of this.
- Start small and scale up. Create a small batch of flyers to start, and send them out in just one neighborhood. If you get strong results, you can print more flyers and distribute them in a much larger area.
If you’re residential, start within your neighborhood.
One benefit—you don’t have to drive as far.
READ MORE: Grow your cleaning business with these expert tips
These cleaning company flyer ideas can help you bring in new leads and get cleaning clients. Just remember to keep your messaging simple, work within your budget, and experiment to see what works for you.
Experts featured in this post:
Christine Hodge, Clearview Washing
Clover Hubbard, Love Green Clean
First published March 2021. Last updated June 20, 2024.