Electrician SEO: How to Get More Customers Through Google

When your ideal customer needs an electrical contractor, they’ll often find one online. You can make sure they find your business with the help of search engine optimization (SEO) for electricians.

By improving your website and online presence, you’ll appear at the top of search engine results, build a strong reputation for your business, and win more jobs.

In this guide, we’ll break down how electrician SEO works, why it matters, and a few DIY strategies to help prospective customers find your business online.

Local SEO

Electrician local SEO makes your business more visible to potential customers in your area. These customers are searching for local service providers, and you need to be showing up in those search results.

These are a few ways to use local SEO for electricians:

• Research and include local keywords in your content, like “electrician in [YOUR CITY].” You can also target service-specific keywords like “[YOUR CITY] commercial electrician.” We’ll explore keyword research later in this article.
• Build unique pages on your website for each of the service areas where you operate. Include consistent but non-identical information on each page.
• Use specific city or area names in your content that you know ideal customers are searching for online. This tells site visitors that you offer local services in their area.
• Create a Google Business Profile, manage your online reviews, and provide accurate details about your local business to help it show up in search results.

On-page SEO

On-page SEO means improving your website’s content and structure so it’s easier for search engines (and people) to understand. Try these tips for using on-page SEO to improve your search engine rankings:

• Include descriptive data for all images, including your file name, image description, and alt text. Any captions should describe the image, too. Remember, Google can’t see your images, so you have to tell search engines what an image contains.
• Use proper header hierarchies. Every page needs just one title (H1) that describes the content on the page (e.g., “Contact,” “About Us). All other subheaders—your H2s, H3s, and so on—should be arranged in a way that makes logical sense (e.g., “Our Mission,” “Our Team”).
• Describe page content with metadata. The title tag and meta description for your page must be unique, accurate, and include your target keyword. (For example, if your target keyword is “electrical installation,” your title tag could be “Electrical Installation & Maintenance | Denver Electrical Inc.”) This information is also displayed in search engine results, so make it compelling enough that a potential customer would want to click.
• Use keywords naturally throughout your page content. That said, don’t just cram them in wherever you can. This is called keyword stuffing, and search engines will penalize your website for it.
• Make content easy to read by splitting it into small paragraphs. You can also use headers, images, bullet points, and other visual elements to break up content. This helps visitors consume the content so they’re more likely to act on it.

Off-page SEO

Like the name suggests, off-page SEO happens on other parts of the Internet—not on your website. It involves everything you do on other websites to help your business appear in search engine results. These are just a few examples:

• Claim your Google Business profile and add important details about your business, like your hours, website URL, contact details, and anything else customers need to know.
• Build profiles on business directories like Yelp, Angi, or Thumbtack, using the same information as your Google Business profile. The more profiles where you’re listed, the more visible your business is. Be sure to manage them so the information is up to date.
• Request and respond to online reviews from all customers, not just the satisfied or unhappy customers. (With Jobber Reviews, you can easily use automatic review collection to ask a customer for a review when the job’s done.)
• Get backlinks from other websites. These are links from other people’s websites to yours. This tells Google that your site is a reputable source of quality information.

Technical SEO

Technical SEO is all the backend work that makes your website easier for search engines to read. It’s also one of the harder parts of SEO for a non-expert to manage.

Still, it makes a big difference, so technical SEO is worth the time and effort to learn. Here’s what you should focus on:

• Make sure the site loads quickly so visitors can reach your content faster. Compress large image files, remove or simplify the code for big visual elements, and use good website hosting for faster loading.
• Ensure all pages look good on mobile devices. Your ideal customers are using the site on multiple device sizes, so the site needs to work on every screen. It’s best practice to design your site with mobile visitors in mind first, then extend your design to bigger screen sizes.
• Regularly check for broken links. Non-functioning links tell Google that you aren’t maintaining your site content, so be sure all of your links are working properly. Using clean, simple page URLs can make it easier to avoid broken links.

1. Claim your Google Business Profile

Google Business (formerly Google My Business) integrates with every part of Google’s search platform to provide information about your business, from search results to maps.

Create a Google Business Profile for your business as soon as you can. If you have multiple service areas or office locations, you can create profiles for each area as long as you follow Google’s listing guidelines.

Manage your listings regularly to ensure your content is up to date.

2. Collect customer reviews online

Your Google Business Profile and other online profiles play a role in how customers find and choose your services. Positive reviews and professional responses boost your online credibility and search visibility. 

By actively managing your profile and learning from competitors, you can build trust and stand out in your market. Follow these tips for collecting and managing your business’s online reviews:

• Ask at the right time. Request a review shortly after completing a job while the customer’s experience is still fresh. With Jobber Reviews, you can send the customer a personalized request for a review at the same time you send the invoice.
• Make it easy to leave a review. Your customers are doing you a favor by publicly reviewing your services, so it should be easy to do. Share a direct link to your Google review page via text or email, or include the link on all of your invoices.
• Respond to all reviews. Use a polite, professional tone when responding to every review of your business. Potential customers notice your responses just as much as they notice the reviews themselves. Thank your customers for their feedback and address any concerns as honestly as you can.

By consistently managing your reviews, you’ll increase your chances of ranking higher in local search and turning visitors into paying customers.

READ MORE: How to respond to negative reviews (examples + templates)

3. Build online directory profiles

In addition to a Google Business Profile, it’s a good idea to set up profiles on third-party directory sites like Angi, Thumbtack, HomeAdvisor, and Yelp.

Your customers visit these sites to find electrical contractors, so you should have a detailed profile in place that provides the information they need. The profile should include:

• Your electrical business name
• Your website URL
• The business’s contact details (e.g., phone number, email address)
• A description of your business and the electrical services you offer

Depending on which platforms you sign up for, you might even get quality backlinks to your website that help boost your online reputation even further.

4. Do keyword research

To reach your ideal customers, you need to know what keywords they’re searching for. Use a tool like SEMrush or AHREFS to research and identify the best keywords to use in your content.

These SEO tools show you the approximate number of people searching for these terms each month, as well as the relative difficulty of ranking for each.

Look for relevant keywords with high volume and low competition (usually below 40 on a scale of 0–100). These are a few examples of relevant keywords to get you started:

• Electrician near me
• Electrician service
• Electrical companies
• Residential electrician
• Commercial electrician
• Local electrician
• Emergency electrician
• Best electrical contractor
• Local electrical company

Experiment with adding the name of your city or area to these keywords. The more specific you get, the lower the keyword volume will be—but the more likely you can rank for and get qualified leads through these terms.

5. Optimize your website

Your website needs to turn visitors into leads. To achieve that, you can try all of the local, on-page, and technical SEO recommendations we suggested earlier in this article. We also recommend:

• Adding clear, thoughtful calls to action (CTAs) throughout the site that tell visitors what to do next.
• Setting up accounts on GA4 (formerly Google Analytics) and Google Search Console. These accounts will let you track SEO performance and identify areas to improve.
• Getting an SSL certificate for added security. Google sees this as an important ranking factor. (Not sure if you have an SSL certificate? You do if your website URL has “https” at the beginning instead of “http.”)
• Using clear navigation that visitors can easily use to move around the website. If they can’t, look at the top menu on your website and see what you can remove to simplify it.

Optimizing your website isn’t a one-and-done task. It’s something you’ll need to keep doing over time, especially as Google continues to update its ranking algorithm.

6. Create website content

Writing helpful, informative content helps answer customer questions and tells them why you’re the right professional for the job. Consider building website content pages like:

• Service pages: Show off your expertise and tell potential clients what you can provide for them. Target one keyword with each page, like electrical installation, smart home wiring, or home electrical repair, to boost your chances of ranking.
• FAQs: Answer commonly asked customer questions, like how to prevent electrical fires or safely use extension cords. These FAQs can be used on a dedicated FAQ page or as sections on relevant product pages.
• Blog articles: Write blog articles that answer common electrical questions, like how to fix a blown fuse. This presents you as an expert and attracts visitors to your site.

Whatever type of content marketing you choose to produce, it should be high quality, published consistently, and updated at least once a year for accuracy. 

Each page on your website should also have multiple links to other pages on the site. These are known as internal links, and they help visitors move through your website and learn more about you.

7. Get backlinks from other sites

Backlinks are external links from other websites to your site. This tells Google that your website is a trustworthy authority on electrical topics and that the site should be ranked accordingly in search engine results.

The more links you have from other authoritative websites, the higher your website will appear in search results. That’s why this is a critical part of your electrician SEO strategy.

Try these backlink-building tips:

• Create profiles on other websites, including third-party review platforms like the Better Business Bureau
• Set up profiles on directory sites for home service providers, like Angi and HomeAdvisor
• Write guest blog posts for other websites, such as electrical industry publications or websites for other service businesses

All of these tactics will help you build your backlink portfolio and present your small business as a trustworthy service provider.

Electrician SEO is an ongoing investment, not a one-time effort. Done right, it can drive a steady flow of leads, improve your online reputation, and give your electrical business a competitive edge in a crowded market.