Getting new electrical job leads is key to running a successful electrician company. Leads help you bring in new customers, stay profitable, pay your employees, and expand your business.
To help improve your electrician lead generation strategy, we’ve gathered a list of the best marketing tactics to find more electrical leads and sign more work.
How to get more electrician leads:
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Define your unique selling point (USP)
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Optimize your business website for electrical lead generation
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Attract new leads with local SEO
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Invest in digital advertising
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Collect, manage, and share your online reviews
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Pay for leads on a lead generation website
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Start a customer referral program
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Generate new business with email marketing
1. Define your unique selling point (USP)
What makes your electrician business different from the other businesses in your service area? The answer you come up with is called your unique selling point, or USP.
Your USP may be:
- Your number of years in the industry
- Your electrician certification
- Your competitive pricing
- Your online reviews and reputation
- Your dedicated team of electricians
A clear unique selling point can attract potential clients by building trust and confidence in your expertise. Once you’ve decided what your USP is, make it stand out in your marketing materials. Add it to your website, advertising, and flyers so that potential customers know why they should work with you.
READ MORE: Marketing tips for electricians: 10 ways to get more customers
2. Optimize your business website for electrical lead generation
For most prospective customers, your electrician website is the first impression they’ll have of your electrical company. It’s also the first opportunity you have to snag new leads online.
Your electrical website should tell visitors what services you offer, what area you serve, and why they should pick your business over competitors.
Here are three ways to turn site visitors into electrical leads:
Make it easy for prospects to contact you
Include your contact information (phone number and email address) on every webpage.
Take advantage of popular search terms
Include keywords a prospective customer may use to search for your services, like “electrician near me,” “electrician in [CITY],” or “emergency electrician.” Even if you’re not a pro at search engine optimization (SEO), these small changes will help your site show up higher in search engine results.
Make sure your website is fast to load and easy to navigate
When site visitors can quickly learn about your services, they’re more likely to request a quote or book a new job.
On your website, you need to have three things: the option to get a quote, online booking (which is possible with Jobber), and a chat widget
These three elements are really big things that will make an impact on your website.
3. Attract new leads with local SEO
When customers search for electricians in your service area, you want to be at the top of that list.
Local search engine optimization (SEO) can help with that. Here are three simple tips to improve your local SEO:
- Set up your Google Business Profile and Bing Places for Business listing to appear on Google Maps and local search results
- Use WhiteSpark or BrightLocal to find the top online directories to list your electrical business
- Join local business directories through your local neighborhood business association or Chamber of Commerce
4. Invest in digital advertising
Digital advertising on social media or through Google ads can be an effective way to reach prospective customers and bring in new electrician leads.
But be careful—online ads can get pricey. To prevent overspending on ad campaigns, set aside a percentage of your total revenue (like 7–10%), or use our simple formula to determine your monthly ad budget:
Budget per lead x desired number of new customers = monthly ad budget
Next, let’s take a look at a few options for advertising your business to potential customers.
Facebook and Instagram Ads
Meta Ads are a great option if you want to showcase your electrical business on Facebook and Instagram. On this platform, you can easily define a target audience, set your budget, and track your campaign results to visualize how many ads you’re pulling in.
You can also choose to boost an existing post from your social media feed or promote a photo, video, slideshow, and more.
Google Local Services Ads
Use Google Local Services Ads to get new leads from customers actively searching for electrical services on Google. The benefit of this option is that you’re able to target customers who live or work in your service area.
Your ad will appear at the top of the search results when prospective customers search for terms like “electricians near me.”
Local Services Ads are a pay-per-lead model. This means that you’ll only pay when a new client actually signs up for your service.
Google Search Ads
Use Google Search Ads to buy ad space for the keywords potential customers would use to search online for your services. This might include phrases like “electricians in [CITY],” “24/7 electricians,” or “licensed electricians.”
When a customer searches for one of these terms, your ad will appear at the top of Google’s search results, just below Local Services Ads.
Keep in mind that Google Ads are pay-per-click (PPC). This means that you’ll pay for incoming click traffic, or whenever someone clicks on your ad to learn more about your business.
Remarketing Ads
Google remarketing campaigns display ads to your site’s visitors after they’ve left your website. Essentially, these ads follow them around as they browse other websites.
Remarketing ads are useful for re-engaging potential customers who have searched for your services in the past and might still be interested.
These ads can be cost-per-click (CPC) or cost-per-impression (CPM).
5. Collect, manage, and share your online reviews
Reviews play an important role in building trust with potential customers and generating new leads. Most customers want to know what others have had to say about their experience.
Here’s how you can improve your online reputation with customer reviews:
- Check-in with your customers after a job is complete to make sure they’re happy with your services
- Respond to customer reviews (both good and bad) to leave a good impression on potential customers
- Create a testimonials page on your website to let potential customers see your glowing reviews
- Share positive reviews in social media posts, on flyers, and on other marketing materials
6. Pay for leads on a lead generation website
Lead generation sites like Thumbtack, Angi, and TaskRabbit, can help get your business in front of new customers. You’ll also be able to find new leads fast, since customers on these platforms are already searching for similar services.
Here’s how to get the best electrical contractor leads from lead generation sites:
- Choose the best lead generation site for your business
- List your full range of services and your service area on your business profile
- Respond to leads faster to win more jobs for your electrical business
- Ask customers to leave a review once the job is complete
7. Start a customer referral program
A good customer referral program brings in more high-quality leads, rewards your best customers, and grows your electrical business.
Here’s how to start a customer referral program in three simple steps:
- First, focus on providing excellent customer service, using on-my-way text messages, job checklists, and a 24/7 self-serve portal that gets your customers talking
- Offer an incentive, like discounts on services or gift cards, to encourage customers to refer new leads your way
- Let customers know about your referral program, including how it works and the benefits of submitting a referral
You can also set up an automated referral program directly in your electrical business service software, to prompt and reward your customers immediately.
READ MORE: How to build a customer referral program that wins more clients
8. Generate new business with email marketing
Email marketing is a great way to get more revenue from existing customers.
You can use email marketing campaigns to promote new services, routine inspections, maintenance packages, and special offers. With timely outreach, you can easily secure new job requests from your existing customer base.
To make your email marketing campaigns more effective, use these tips and tricks:
Target email campaigns to specific customer groups
For example, group customers based on their past services, like electrical repair, maintenance, upgrades, or wiring. This will help you send more relevant campaigns to these groups.
Keep selling to a 1:5 ratio
For every five emails you send, only one of them should be a sales pitch. Regularly connect with your customers and provide them with valuable information to keep them subscribed and engaged.
Write compelling subject lines
Convince your customers to open your email with a strong subject line, like “Want to save 25% on your electricity bills?”
Grow your electrical business with Jobber
Effective lead-generation strategies help you increase brand awareness, generate high-quality leads, and grow your business quickly. With Jobber’s Marketing Suite, you can manage your entire marketing strategy, including campaigns, referrals, and reviews, in one central place.
Originally published on August 5th, 2022. Last updated on October 30, 2024.