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Electrician Websites: 18 Examples to Inspire You

Profile picture for Grace Struth, freelance writer for Jobber Academy
Grace Struth
Feb 3, 2025 13 min read
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Your ideal customers are looking for electrical services online, and you need to be ready for them. A quality electrical website can help you attract customers, build trust in your business, stand out from competitors, and win new work.

We’ve compiled a list of 18 professional electrician website examples to inspire you. We’ll share what they do well and tips on how your website can make more money for your business.

1. Ideal Electrical Solutions

Ideal Electrical's website

Ideal Electrical provides a clear description of the business and an overview of the services they provide. This makes it easy for site visitors to figure out whether the company is the right fit for their electrical needs.

What their electrical website does well:

  • Provides a free estimate request button that tells visitors what their next step should be
  • Offers a contact form that makes it easy for potential customers to request an estimate
  • Has a client login portal so current clients can schedule services, see quotes, and pay invoices online

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If you’re really looking to scale your business, you should look at having a professional website.

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2. D’Angelo Electrical Contractor

The D’Angelo Electrical website is divided into sections for the different types of customers they serve: residential, commercial, and industrial. This makes it easy for visitors to find the content that’s relevant to them.

There’s also a section for generators, since that’s a unique product and service that some customers need particular support with.

What their electrical website does well:

  • Has a simple navigation menu that makes it easy to find information about specific services
  • Clearly lists the company’s phone number at the top of every page
  • Shares information about their one-year labor warranty and commitment to customer satisfaction

3. 4th Generation Electric

The 4th Generation Electric website has contact information at the top of every page, along with their unique selling propositions (USPs)—they’re insured, veteran-owned, and provide free estimates.

What their electrical website does well:

  • Shares their review rating across multiple platforms to build confidence, along with a reviews page so potential customers can see real feedback from past customers
  • Lists all deals that are currently available to customers
  • Has a team page with photos of their electricians so site visitors can learn more about the company’s employees

4. Lycas Electric

Lycas Electric has a simple one-page website, which makes it easy for customers to learn about and contact the business. It’s a great option if you need an online presence, fast.

What their electrical website does well:

  • Uses an eye-catching hero image and text at the top of the home page
  • Provides crucial information about the business and services
  • Offers a contact form so clients can get in touch and request services

5. The Electrical Works

The Electrical Works' website

The Electrical Works offers standard electrician services, but their site is focused on Tesla wall connector installation. This specialty service sets their website apart from competitors who don’t offer the same thing.

What their electrical website does well:

  • Shares a list of partners to show their certifications, the electrician software they use, and the organizations they’re part of
  • Provides transparent pricing for diagnostic services, giving potential customers a rough estimate before they even fill out a form
  • Shows statistics about past electrical work to show their business’s scale and experience level

6. Power Electric & Solar USA

Power Electric’s website has a map showing all of the areas they serve in Florida. They’ve created unique pages for every location, so potential customers can quickly determine whether or not they’ll be able to serve them. 

This is great for local SEO, since it improves the odds that the website will appear in a list of local Google search results, like when a customer searches for an electrician in DeLand, Florida.

What their electrical website does well:

  • Has a clear navigation that makes it easy for potential customers to find the information they need
  • Provides a list of reasons to choose the company (e.g., reputation, work quality, family owned and operated)
  • Includes a list of services on every page of the site so that information is always accessible

7. It’s On Electric Company

It’s On has a well-built website with lots of useful content, including an online store, detailed descriptions of their services, and a Google map showing where the business is located.

What their electrical website does well:

  • Uses a pop-up with information about the company’s current promotions
  • Clearly lists their rates so customers can see they’re competitively priced, even before requesting an estimate
  • Includes a list of reasons why potential customers should choose the company over anyone else (e.g., convenience, reliability, integrity)

8. Streamline Electric

Streamline Electric's website

The Streamline Electric website uses the company’s branding in various areas on every page, like in the red buttons and red highlighted areas in maps. This makes the website feel like it belongs to the business.

What their electrical website does well:

  • Includes a chatbot that helps answer customer questions around the clock
  • Shares a list of services with visually appealing icons and a unique page describing each service in more detail
  • Displays photos of past solar panel installation work so potential customers can visualize the end result for themselves

9. Action Electrical

Action Electrical is the only site on this list with project case studies, which are incredibly useful for potential customers. These pages have high-quality photos of completed work and detailed information about each job.

What their electrical website does well:

  • Has a Careers section listing open positions and reasons to work at the company
  • Lists all available specialty equipment, showing the company’s ability to handle different types of work
  • Provides a newsletter signup area so customers can join the business’s email marketing list

Use Jobber to create email campaigns and send emails faster. Choose from premade templates that are built for specific goals and customers and can be customized with your branding.

A customer re-engagement email from a landscaping company built with Jobber Campaigns. Surrounding it are email elements that can be customized and a rich text editor.

You can choose which clients you want to email, select clients based on job history or type of service, and automatically send specific emails to clients based on the conditions you set.

All of your email campaign data is trackable through a simple dashboard. For every campaign, how many customers opened the email, clicked a link, or converted into a job—and how much money you made.

A graphic of email engagement results for a “Re-engagement campaign,” including open rate, click rate, and revenue.

10. Smiley Electric

Smiley Electric's website

Smiley Electric’s website home page includes an eye-catching video and important data about the company, like the number of customers they’ve served and the number of years in business.

What their electrical website does well:

  • Provides a list of reasons to choose the business over competitors
  • Lists their mission, vision, and purpose to attract ideal customers who agree with that messaging
  • Has a Careers page explaining why people should work at the company

11. 5 Points Electrical

5 Points Electrical website

5 Points Electrical has a clean, simple top menu that makes it easy for customers to find the information they need. This nav is stuck to the top of the page so it’s always visible.

What their electrical website does well:

  • Clearly communicates the “five points” that set their business apart
  • Lists specific email addresses for specific purposes (e.g., billing, bidding, service) so emails are sent to the appropriate person
  • Shares examples of their work and the names of large businesses they’ve partnered with to inspire confidence in their brand

12. Cisco Electric

Cisco Electric website

Cisco Electric has a unique testimonials page that pulls in reviews from different platforms. This gives visitors a complete picture of what their customer experience will look like.

What their electrical website does well:

  • Lists specific types of electrical services they provide (e.g., home rewiring, telecom wiring, electric heating, breaker upgrades)
  • Photos showing the company’s work with different types of electrical projects
  • Links to a payment page for easy online payment

13. Willxon Electric

Willxon Electric website

Willxon Electric’s single-page website has a modern design, simple blocks of color, and lots of white space for a professional feel. This provides a clean, easy online experience for potential customers.

What their electrical website does well:

  • Provides a list of reasons to work with the company
  • Shares information about the residential, commercial, and industrial services they provide
  • Includes a list of high-profile clients and partners to inspire trust and confidence

14. Vancity Electric

Vancity Electric website

Like many sites on this list, Vancity Electric’s website uses individual pages for each service. But they stand out by including examples for each type of issue—for example, describing situations that would require a service call.

What their electrical website does well:

  • Displays a professional-looking team photo that introduces employees to customers
  • Uses a Nicejob integration to show reviews that were left by recent customers
  • Publishes articles on their blog about topics that are relevant to customers

15. Smart Electric, Heating & Air

Smart Electric, Heating & Air website

Smart Electric does electrical and HVAC work in the Seattle area. Their site is divided into sections for these services, which helps potential customers find the information they need.

What their electrical website does well:

  • Runs a blog with informative articles for customers, like what to do during a power outage
  • Has an About page with photos of their team members and bios for some of the more senior people
  • Provides an FAQ section with answers to common questions about service, maintenance, billing, and other topics

16. Collins Electric

Collins Electric website

The Collins Electric website offers a number of different ways to contact them and request services, including a phone number, email address, contact form, and online booking form.

What their electrical website does well:

  • States when they were established and how many years they’ve been in business to establish trust
  • Describes the services they offer and provide unique pages for each one
  • Lists the service areas they operate in so customers know if the company can help them

17. O.J. Mann Electric Services

O.J. Mann Electric Services website

O.J. Mann offers generator and commercial electrical services, so their website content looks a little different from residential sites.

They list the commercial projects they’ve worked on, the specific generators they install—with product pages for each—and financing information to help address any cost objections early on.

What their electrical website does well:

  • Lists their promos front and center in the hero area on the home page
  • Includes the company’s address and contact information at the top of every page
  • Arranges testimonials by service area in Connecticut, making it easy to see if another customer in the visitor’s area is impressed with O.J. Mann’s services

18. J&D Western Electric

J&D Western Electric website

J&D Western includes their contact details, social media profile links, and “request a quote” button on every page. The menu is also stuck to the top of each page so this information is always visible.

What their electrical website does well:

  • Lists accreditations, awards, and reasons to choose the company
  • Uses clear CTAs throughout the site that encourage visitors to request a free quote
  • Lists methods of accepted payment on the website

What to include on an electrician’s website

The best electrician websites usually include these elements, so make sure your website has them, too:

Mobile-friendly design

There’s a good chance most of your potential customers are visiting your website on their phones. Make sure your site looks great on mobile devices and fits a wide range of screen sizes.

Business branding

Your website should look like it belongs to your company. It needs to include your electrical company name, logo, colors, fonts, and all the other visual pieces that make up your service business brand.

If you use Jobber’s website template, it’s easy to make the site match your brand. It only takes a few minutes to set up, giving you a professional-looking website fast.

Contact details

Your customers need a way to contact you. List all possible ways they can get in touch, like your email address, phone number, social media handles, and office address.

This information should be easy to see on every page. That way, no matter what page a website visitor is looking at, they can contact you without any difficulty.

Online booking form

An online booking form makes it easy for customers to book your services online. This cuts down on your admin time—and the time you spend looking for new electrical leads.

Can’t book a job without a consultation first? Not to worry. Use a quote request form instead and schedule your initial meeting with the customer, based on their availability and the services they need.

Strong calls to action

A call to action (or CTA for short) tells site visitors what you want them to do—like filling out a contact form, calling a phone number, or requesting a quote.

Whatever you want them to do, make sure the call to action is clear and easy to understand. This will make clients much more likely to act, which in turn will win you new business.

Simple navigation menus

The menu at the top of your website helps visitors move around to various content pages. This menu should be as simple as possible, with no more than six items representing the major sections of your site.

If possible,  avoid using drop-down menus. These don’t always work well on mobile devices—and remember our earlier tip about mobile-friendly electrician web design.

Service area

Your website visitors need to know what geographic areas you serve. Provide a list of the communities where you work, or use a map to highlight areas where you can provide services.

Pro Tip: Defining your service area can also help with local SEO. This helps your business rank higher in your area’s search engine results—for example, for search terms like “Houston electrician.”

From a Google perspective, when someone searches for “your service near me,” or your service with a geographical target, you want to be shown for that.

Phil Risher Phlash Consulting

Services list

There are many different types of electrical services, and not every company offers all services. Tell your customers what you can do for them, whether it’s residential, commercial, or industrial.

You can also provide information about any sub-services you offer. For example, one residential electrician could offer electrical repairs for common circuitry issues, while another installs EV charging stations.

Business information

Customers are more likely to trust your electrical business once they know more about it. Your website should include as much information about the company as possible, like:

  • An About page that describes your company history
  • Photos of your team with their names and job titles (a quality group photo can be a great idea, too!)
  • Any certifications, awards, accreditations, or other distinctions that customers should know about

Customer reviews

Word of mouth is the number-one way to spread the word about your business. Your website should include reviews and testimonials from satisfied customers.

Google says that 17% of your ranking is based on how many reviews you have.

When you respond to reviews… it allows Google to index more content from you and shows that you’re engaging with your people.

Phil Risher Phlash Consulting

Make sure you always get a review by setting up automatic review collection in Jobber. This automatically sends a review request to the customer once they’ve paid their invoice.

From your reviews dashboard in Jobber, you can monitor your Google rating, respond to new reviews, and access resources to help you manage your business’s reputation.

How to build an electrician website

Ready to build a great website from scratch? Just follow these simple steps:

  1. Register a domain. This is the URL where your website lives, like “SeattleElectric.com.” You can buy a domain from a registrar like GoDaddy or with your site builder, depending on who you’re using.
  2. Pick a website builder. There are lots of electrician website design options to choose from, like WordPress, GoDaddy, Wix, or Jobber. These site builders let you choose from many different website templates and customize your design by adding your own logo, colors, fonts, images, and content.
  3. Create essential pages. Start with a home page that shares important details about your electrical company. From there, you’ll need a Services page, an About page, and a Contact page so visitors can get in touch with you.
  4. Use an electrician SEO strategy. Search engine optimization (SEO) helps you attract new customers online. Bring them to your website by adding electrical keywords to your website, creating useful and high-quality content, and building a Google Business profile.
  5. Track your performance. Google Analytics tells you how many visitors are coming to your website, how they find you, and what actions they take once they’re on the site. This data can help you improve your site to gain even more traffic—and even more work.

READ MORE: How to create a website for your service-based business

If you’re just starting out, you can use a basic platform like Wix or Squarespace, and get a basic website up in under a day or day or two.

If you really want to supercharge your website… I recommend hiring someone to build a website for you. They’re going to know what to do and how to optimize it for getting leads.

Phil Risher Phlash Consulting

Whether you need a website redesign or a brand-new site, these tips will help you make the most of your online marketing, attract new customers, and win new work.

You can also take your marketing to the next level with our proven electrician marketing tips, or start scaling your operations by learning how to run a successful electrical business.

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