Digital Marketing for Landscapers: 6 Ways to Promote Your Business Online
Want to attract more clients and grow your landscaping business without breaking the bank? Online marketing is one of the most budget-friendly and effective ways to advertise your landscaping company and get in front of potential clients.
In this guide, we’ll explore several digital marketing strategies you can use to build brand awareness, impress clients, win new work, boost revenue, and grow your business.
Add these tactics to your digital marketing strategy:
1. Build a landscaper website
Building an online presence is important, and your website is the first and most essential piece of your landscape marketing strategy. It provides prospective clients with 24/7 information about your services and will help you book new clients.
Your landscaping website should include:
- Your landscaping company name, logo, and brand colors
- A mobile-friendly website design that looks great on phone, tablet, and desktop screens
- A home page that shares important details about your business, like what services you offer and how to contact you
- A services page that describes your list of landscaping services in more detail
- A contact page that lists all possible ways for visitors to get in touch, including links to your social media profiles
- Calls to action (CTAs) that tell visitors what to do next, like calling, emailing, or booking a consultation through your quote request form
- Before-and-after photos and videos of completed landscaping projects
- Reviews from satisfied customers who were happy with your work
- A blog full of engaging content marketing that educates visitors about landscaping
Don’t have a website yet? Web design is easy with Jobber. Just share details about your business and services, and you’ll get a clean, professional website that educates visitors and calls them to action.
Here’s an example of a landscaping contractor website made with Jobber:
When you’re building your website, use search engine optimization (SEO) to make it as easy as possible for potential clients in your service area to find you online.
Pro Tip: Set up Google Analytics and Google Search Console to track where your website traffic is coming from and what pages they visit most often.
Constantly [post] your work online. People will see it.
Even though you might not get the thumbs-up or likes, just keep posting and posting, and eventually, people see it enough. They’ll remember who posted those pictures when they need the lawn care guy or landscaping guys.
3. Run digital advertising
Digital ads let you promote your landscaping business in search engines and on social media. You can set your own budget and create audience groups to reach potential clients.
There are two primary ways to run digital marketing campaigns: through search engines and on social media.
Search engine advertising displays pay-per-click ads in search results on Google, Bing, or Yahoo. Text-based search ads (seen below) are the most common type of Google ad:
You can also run specially formatted Google Local Services ads. With this type of ad, you pay per phone call, not per click. You’ll need to be verified by Google before you can run this type of ad.
Social media marketing is another way to run paid advertising campaigns. You can display ads based on your followers’ locations and demographics (e.g., age, gender, income).
This Facebook ad from Precision’s Landscaping and Grading promotes their sports turf installation for commercial and recreational landscaping customers:
4. Create a Google Business Profile
Setting up and optimizing your Google Business Profile is important for your local SEO strategy. Your landscape business is much more likely to appear in search engine results when ideal clients are searching for your services.
For example, if a potential customer is searching for landscaping services in Denver, they would see local map results that look something like this:
A complete profile invites prospective clients to learn more about your business and contact you for more information. When you set up your Google Business profile, make sure it includes your:
- Business name and logo
- Contact details
- Number of years in business
- Operating hours
- List of services
- Service area
- Google reviews from past clients
- Photos of your work
You can also create listings on Bing Places for Business, Yelp, Foursquare, Yellow Pages, HomeAdvisor or Angi. Many of these options let you run paid digital advertising for your business.
You go to Google, you register your business, they send you a code in the mail to confirm your address, you fill that out, and then voila, you are on Google Business Profile—the biggest search engine in the world.
5. Use email marketing
There’s a good chance your current clients check their email inboxes regularly. You can take advantage of that with a targeted email campaign like:
- Customer feedback surveys
- Special promotions and discounts
- Useful landscape maintenance information
- Service reminders and notifications
- Re-engagement with past clients
These can be mass emails to all of your clients or automated one-off emails that are triggered by certain times, actions, or milestones.
For example, let’s say you change a client’s address in your field service CRM. That often means they’ve moved to a new home, so you could email them asking if they need a landscaping consultation.
With Jobber Campaigns, you can send emails using branded templates designed for specific customers to achieve your landscaper marketing goals.
Once you’ve added your content and customized the email, you can send it to a specific client group based on factors like location, service type, job history, or other tags.
You can then track metrics in Jobber, like the number of email opens, link clicks, or jobs earned from that email.
The other thing which is really important is email marketing to your existing clients.
If you’re not emailing your clients once a week, you’re losing money.
6. Ask for customer reviews online
Online reviews from satisfied clients are proof that you provide quality landscaping services. When potential clients see these reviews, they’re more likely to trust you with their own landscaping projects.
Having lots of reviews on your Google Business profile also makes it easier for potential clients to find you online. Really, there’s no downside to having as many reviews as possible.
While you can ask the client for a review in person, it’s easier to do it with Jobber Reviews. Just send the client an automated text message after they pay their invoice.
The client will automatically receive a direct link to leave a review on your Google Business profile. It’s a clean, simple process that makes it more likely the client will leave a review.
Google reviews are really important.
We want people that are willing to write two or three sentences. And what I’ve found is just as important is actually responding to those reviews.
Looking for more ways to advertise and win new customers? Check out these effective landscaping marketing ideas and learn how to grow your landscaping business.
2. Set up social media profiles
Create profiles on social media platforms like Facebook, Instagram, X, TikTok, and YouTube to connect with different groups of customers and promote your landscaping services.
Social media marketing content can include ideas like:
All of your posts should direct visitors to your website, where they can learn more about your business and contact you for more details.