Originally published in June 2022. Last updated on March 20, 2025.
The landscaping and lawn care industry is always changing. It’s an exciting career driven by new trends, technological change, and shifting customer expectations. Whether you’re already running your own lawn care business or considering starting one, keeping up with trends can put you ahead of the pack.
In this post, we break down the latest landscaping industry statistics, including industry growth, customer demographics, labor trends, and more.
Plus, we’ll share important landscaping business tips to help you navigate industry challenges and know exactly when to take advantage of exciting opportunities.
Key landscaping industry statistics for 2025
- The U.S. landscaping market was valued at $153 billion in 2024. (NALP)
- 65% of landscaping businesses earn over $1 million per year. (Jobber)
- 69% of landscaping and lawn care businesses are optimistic about the future outlook for lawn care businesses. (Landscape Management)
- The average homeowner spends $300 per month for general landscaping services. (Angi)
- There are 1,296,100 landscaping and groundskeeping jobs in the United States. (U.S. Bureau of Labor)
- The industry will gain a predicted 65,200 jobs through 2033, at a 5% average growth rate. (U.S. Bureau of Labor)
Now, let’s take a closer look at the landscaping market to help you better predict what trends will influence your business in 2025 (and beyond).
Lawn care and landscaping industry statistics
Lawn care and landscaping, also known as the “green industry,” is the segment of the market that specializes in lawn care and outdoor-related services.
Based on Jobber’s Home Service Economic report for the third quarter of 2024, green businesses and their revenue numbers are holding steady. This trend shows that even when homeowners cut back household spending in some areas, they’re willing to invest in small recurring services like lawn maintenance.
In addition to this good news for lawn service providers, here are a few landscaping and lawn care industry statistics that show real potential:
Market demand and growth
The modern landscape industry is thriving, with steady growth and strong demand shaping the market. According to the IBIS World Landscaping Services Industry Report, the industry had a market size of $153 billion in 2024. The size of the market reflects the increasing value homeowners and businesses place on outdoor spaces.
Additionally, the lawn care sector has expanded by more than 8.2% annually over three years, and this momentum shows no signs of slowing down.
A significant portion of this growth comes from single-family homes, which make up the majority of landscaping customers. States like Florida, California, and New York remain hotspots for the industry, and a high concentration of lawn care businesses start in these places. As client demand continues to rise, the industry’s future is set to bloom.
Pricing
Landscaping services can be a significant investment for homeowners, with general maintenance averaging around $300 per month.
Pricing varies widely depending on the scope of work—companies typically charge between $50 and $100 per hour or $4 to $12 per square foot for installation projects. However, higher operating expenses continue to shape pricing strategies across the industry, even as overall inflation lowers.
READ MORE: How much to charge for lawn mowing services
Services
Most landscaping companies focus on general maintenance, with nearly 80% offering popular services like mowing, trimming, and seasonal upkeep. In fact, many businesses report that maintenance is their primary service for new and current customers, and nearly 80% of companies provide regular mowing.
Beyond maintenance, design and construction are also major revenue drivers, with over 70% of landscapers providing these services to help homeowners and businesses create custom outdoor spaces.
Labor
The landscaping industry employs more than 1.2 million professionals, and demand for more skilled workers is staying high. Although employment is projected to grow at a steady pace over the next decade, finding qualified employees can be a challenge.
Reporting shows that more than 80% of lawn care business owners have trouble with staffing. For many, it’s a top concern, since completing quality work depends on having workers to do it.
Many companies have open positions, but only a third have a formal recruiting strategy in place. With an average national wage of $39,790 per year (for lawn and groundskeeping workers), the industry continues to seek ways to attract and retain talent in a competitive labor market.
One area to watch? Recruiting and retention. Many companies struggle to build a labor pipeline, which can make it harder to recruit and retain good workers.
To keep a pulse on where the lawn and landscape industry is going, keep an eye on the homeowner and DIY space.
They have a bigger voice in the marketplace than ever before. They’ll post on Facebook, and they’ll Instagram the brands they use.
5 Lawn care and landscaping industry trends
Knowing the statistics can help you plan for healthier administrative operations behind the scenes. But what about the industry trends that dictate what kind of work or services you offer?
These are some of the biggest landscaping and lawn care market trends currently shaping the industry:
Native gardening
Focusing on planting species native to an area continues to grow in popularity. Not only does native gardening attract natural pollinators, but it can also reduce air pollution. For service technicians, native gardening practices require less fertilizer and pesticides and naturally keep away invasive insect species.
Xeriscaping (drought-tolerant landscaping)
As droughts become more common, many homeowners have limited water supply or want to be mindful of how much water they use. Xeriscaping involves using low-water plants, practical turf, and efficient irrigation practices to create landscapes and gardens that need less water.
Edible landscaping
More homeowners are interested in edimentals—growing their own food while showcasing beautiful spaces. This trend will likely continue to be a focus for those who want to reduce carbon footprints and cut grocery bills.
Garden retreats
Homeowners are staying put longer and maximizing their outdoor spaces more. Beautiful, vacation-worthy backyards are still on many people’s wish lists. Add staycation landscaping to your landscaping services list, then show off photos of your best work on your landscaping website.
Pesticide concerns
Eco-conscious homeowners are increasingly looking for sustainable ways to maintain their landscapes without relying on pesticides and synthetic chemicals.
To meet this demand, consider offering natural alternatives like manual weed removal or spot-treating only small problem areas. You can also educate customers on organic lawn care methods, helping them create a healthier, more sustainable outdoor space.
Start to develop more sustainable green business practices. Consumers are looking for companies that make environmentally sound decisions.
Threats to the landscaping and lawn care industry
Certain industry trends can reshape the landscaping business, bringing challenges and opportunities. Staying informed can help you adapt and find new ways to thrive.
Here are a few trends to keep on your radar in the coming year:
Labor shortages
Many landscaping companies have trouble finding or retaining workers to meet demand—some even have to turn down business. To keep workers, offer great compensation, benefits, employee bonuses, and a positive environment where employees want to work.
Economic uncertainty
Although the market displays consistent revenue growth, rising inflation and looming recession worries could impact homeowners’ spending habits. The best way to combat this is to boost your profits. Our network of pros recommends adjusting prices, understanding your finances, and being transparent with your team.
Unpredictable environment
Unexpected and extreme weather is a real threat to the landscaping market. Changing weather patterns can impact the timing of landscape maintenance and the availability of certain plants and materials. Staying close to the latest eco-friendly landscaping trends and having the right lawn care business apps can help you navigate these stormy waters.
If you don’t constantly stay on top of things, the problems can overcome you. But I really love that because it teaches you to be a very proactive person and business owner.
Price increases
Increases in material prices and fuel costs are making it more expensive to run a landscaping business. You’re likely overdue for a price increase to cover operating expenses. As a result, customers may have objections, but there are effective ways to overcome them.
First, be transparent with your customers by explaining why prices are increasing (because of rising fuel, equipment, or other costs). Many people understand that businesses need to adjust to stay afloat, and clear communication helps build trust.
Another option is to offer tiered services to accommodate different budgets. If some customers are unsure about higher rates, providing different service levels ensures they still have access to quality work while protecting your profits.
READ MORE: How to run a successful lawn care business: 8 management tips
Take your off season to evaluate: ‘Am I being as efficient as I possibly can? Do I need to upgrade to software?’
Because if you’re sitting there at a desk doing paperwork, that’s not paying you money.
Lawn and landscaping business opportunities
There are plenty of opportunities for landscaping business owners looking to grow in 2025, including:
Aging housing stock
As interest rates remain high and stock remains low, homeowners will invest more in improving their aging properties. Lawn care and landscaping companies can expect more opportunities to service homeowners looking to improve their homes (inside and out).
Larger invoice sizes
As prices go up everywhere, you can charge more for services and keep up with your competitors (or make even more). Figure out how much competitors charge, then raise your prices to meet the landscaping profit margin you want.
Professional development
Green industry pros are more focused than ever on professional development, and free learning opportunities exist everywhere. Find out how to become a more confident business owner with landscaping business resources and podcasts like Masters of Home Service.
Online payments
In the past year, roughly 9 in 10 consumers used some form of online payment to pay bills or handle outstanding invoices. If you’re still using outdated payment processes, it could be detrimental to your customers’ convenience—and to your profits.
You can help your clients pay their invoices easily using credit card processing tools like Jobber Payments.
Business management technology
More and more businesses are using technology to run their businesses efficiently. Explore technology like landscape management software to help manage marketing, quoting, scheduling, invoicing, and client relationships.
Understanding the latest landscaping industry statistics gives your lawn care or landscaping business a competitive edge. This insight helps you spot trends faster, adapt to challenges, and seize new opportunities. By using relevant industry data to guide your decisions, you can grow a stronger, more successful landscaping business.