Advertising is one of the fastest ways to grow your pool business and bring in a steady stream of local leads. Whether you’re cleaning, servicing, or building pools, the right pool ads can keep your schedule full year-round.
In this guide, we’ll cover the most effective advertising platforms for pool companies and tips for getting started—all without spending a fortune or becoming a marketing expert.
8 pool service advertising ideas to attract new clients:
1. Google Search ads (PPC advertising)
When homeowners need pool service (whether for routine cleaning or seasonal closing), they often start their search on Google. That’s where Google Search ads can help.
These ads place your business at the top of search results, putting you in front of people actively searching for pool maintenance, installation, or design.
Google’s Search ads run on a pay-per-click (PPC) model, which means you’ll pay a small amount every time someone clicks on your ad.
To boost results and ensure you’re capturing the right traffic, use seasonal keywords a prospective client would use to search for your services, like “fall pool closing” or “chlorine refill delivery.” Targeting specific keywords can help reduce wasted spending and increase your chances of landing prospective clients.
2. Google’s Local Services Ads
Local Services Ads appear above regular PPC ads in Google’s search results.
Local Services Ads work on a pay-per-lead (PPL) model, which means you’ll only pay when you receive a qualified lead for your pool company. This distinction is important for your budget and the time you spend following up with prospects.
To get the most out of Local Services Ads, make sure your Google Business Profile is fully optimized with your pool cleaning services, contact info, and recent customer reviews.
You can also complete Google’s business verification process to get a Google Guaranteed badge, which appears on your ad. This builds trust with potential customers, especially those who need fast and reliable pool service without extra research.
For beginners, PPC and LSA are easy to set up. Just enter your business information, get verified, and get the Google Guarantee badge. Then, let Google know the exact amount of money you want to spend.
It’s almost ‘set it and forget it.’ Then, you simply make sure that you’re going into the platforms and you’re marking leads appropriately. This is a great first step.
3. Facebook and Instagram ads
Social media is a great place to show off your business. Eye-catching photos of before-and-after cleanings or pool remodels encourage potential clients to stop scrolling and learn more about what sets you apart.
It’s also a smart way to promote limited-time offers, like “Book Your Summer Opening Now” or “Win a Free Pool Cleaning” and drive more engagement
To get more from your Facebook or Instagram ads, try retargeting people who’ve already visited your website or reached out in the past. Creating custom audiences makes it easy to stay top of mind with potential customers who may still be weighing their pool service options.
4. Email marketing
For pool businesses with seasonal clients, sending an email marketing campaign is a simple way to stay connected between scheduled visits. It also helps you build long-term relationships and remind customers when it’s time to book another maintenance service or package.
Send monthly pool care tips along with limited-time offers to keep your emails helpful and enticing. For better results, segment your list by service type (like maintenance clients or installation customers) so that your email messages feel relevant and personal.
With Jobber Campaigns, choose from premade templates that perfectly target your specific goals and customers. Tweak your segments, automate new emails based on set criteria, and easily advertise your brand in a few simple clicks.
5. Local SEO
Unlike paid ads, local SEO helps your business show up in organic Google searches and Google Maps—without having to pay for every lead or click. It’s a long-term strategy that builds trust and visibility in your service area, helping you get found by people who are already looking for pool services nearby.
Start by claiming and optimizing your free Google Business Profile. Add every service you offer, the areas you serve, high-quality before-and-after photos, and positive customer reviews. This profile helps you appear in local search results and makes a strong first impression.
Next, update your website to send the right signals to search engines. Include your city or region on your homepage and service pages, and embed a Google Map on your contact page. If you cover multiple locations, create separate service area pages with local keywords. These simple steps help nearby homeowners discover your business when they search online—without needing a big ad budget.
Strong SEO means your business is seen more often by the right people, bringing in steady leads and building your reputation as a trusted local expert.READ MORE: How to get your business listed on Google
6. Yard signs, door hangers, and flyers
Sometimes, the simplest tactics are still the best way to win. If you’re already working in a neighborhood, use flyers or door hangers to let nearby pool owners know you’re available.
These options are a low-cost way to advertise locally. Plus, adding a clear call to action on your signage (like a phone number or QR code linking to your website) makes it easy for interested neighbors to contact you.
You can also try vehicle wrap advertising for a fun, mobile way to advertise
7. LinkedIn ads
If your pool business works with commercial clients, like HOAs, property managers, or real estate developers, LinkedIn ads can help you connect directly with the decision-makers. It’s also a great platform to network with local businesses and generate referrals.
Use clear, targeted messaging like “Weekly pool maintenance for your property, hassle-free” to speak to their specific needs. LinkedIn is built for B2B outreach, making it a solid choice for growing your commercial client list.
8. Yelp advertising
If your business focuses on pool construction or renovations, Yelp is a top platform for attracting homeowners who have pool design or installation needs. This site is built to highlight past work and real experiences, making it a perfect option for showcasing your expertise.
Post high-quality photos with clear, detailed descriptions to show off your best projects. A strong, visually appealing profile builds trust and helps turn browsers into serious leads.
Pro Tip: Take a moment to reply to reviews, questions, or feedback as the business owner. It shows you’re responsive, transparent, and genuinely invested in helping your customers.
How to start advertising your pool company
Advertising isn’t just about putting an ad out there—it’s about choosing the right channels, setting clear goals, and tracking what works to support your pool business plan.
Here’s how to get started:
- Define your advertising goal: Are you trying to generate leads, raise brand awareness, or upsell current clients? Identifying your big plan early helps you define a strategy and choose the right platforms.
- Set a realistic budget: Set funds based on your audience, location, and campaign goals. For example, reserve a larger portion of your budget for Google ads where people actively search for pool services.
- Know your audience: Think about who you’re trying to reach. Are you serving busy homeowners, property managers, or high-end remodel clients? The more specific you are, the easier it is to tailor your ad copy and choose platforms where your ideal customers actually spend time.
Once your goals, budget, and audience are clear, you can start your big-picture advertising plan.
READ MORE: Pool service marketing tips for busy business owners
How to budget for pool service advertising
Start small, test a few channels, and scale up once you see what’s bringing in real results. Here are a few simple rules to guide your advertising spending:
- Focus on high-value platforms: Prioritize the channels that generate bigger jobs, like installs or seasonal contracts.
- Track your cost per lead: To calculate your cost per lead, divide your total ad spend by the number of leads generated. For example, if you spent $300 on Facebook ads and got 15 inquiries, your cost per lead is $20. Tracking this helps you compare platforms and determine what type of ads bring in the most qualified leads for the best price.
- Measure your ROI: Follow leads from the first inquiry all the way through to completed jobs to see which advertising streams are actually paying off. For example, if you spend $20 on a lead that turns into a weekly pool cleaning job worth $60 per visit, you’ll already see a $40 return in just one week. After a month, that return jumps to $220, proving the value of a single lead over time.
The higher your ROI, the more profit you have to reinvest in ads to keep your pool business growing.
Turn new leads into booked jobs with Jobber
Running ads is just the beginning. Jobber helps you stay organized and follow up with leads, so you can turn new interest into long-term business success. With Jobber, you can:
- Send professional quotes that land pool jobs quickly
- Schedule, assign, and track job status across your team in just a few clicks
- Track lead sources so you know which ads are delivering results
- Automate follow-ups to stay in touch with prospects, active clients, and previous customers
With the right tools, mindset, and a smart advertising strategy, growing your pool service business can be easier than diving into the deep end. Set your strategy, stay consistent, and you’ll be swimming towards growth in no time.