4 Types of Pressure Washing Ads That’ll Help You Win More Contracts

Boosted posts

You can boost a Facebook post—that is, pay to promote one of your posts—to spread your message to a larger group. This works well for ideal customers who would enjoy your regular posts but don’t know about them yet.

All you have to do is pick a pressure washing Facebook post and set a budget. For best results, consider using before and after images to show off a pressure washing job well done.

This is a great example of social media marketing using a boosted post:

Carousel ads

Carousel ads let you combine up to ten images and videos in a single ad. This is helpful for ideal customers who want lots of information about your business, all in one place.

Use a carousel ad to show off images of completed jobs, along with reviews from happy customers. Your carousel could look something like this:

Local Services Ads run on a pay-per-lead model, which means you’ll only pay when a customer contacts you for work. 

This type of Google ad is easy to create because it doesn’t require any graphics or text. It looks professional with very little effort, which is great for a busy pressure washing business owner like you.

Your Local Services Ad should include:

• Your business name
• Google Guaranteed badge (if you have one)
• Your Google Review star rating
• Number of years in business
• Your business’s hours of operation

Search ads

Search ads appear at the top of Google search results for potential customers in your service area. These are very simple text-based ads that don’t require much effort to create.

Here’s what a Google search ad looks like in action:

Your search ads should include:

• A website link for a page that’s relevant to the ad (e.g., a quote request form)
• Your business name and service area
• A simple headline describing your services (e.g., roof cleaning, driveway cleaning)
• A brief description outlining why customers should pick your pressure washing services

When you’re setting up these ads, most of the work involves finding and bidding on the keywords that your ideal customers are searching for (e.g., “pressure washing services [CITY]”).

Display ads

Display ads appear on websites that are part of Google’s display ad network. That means when someone googles a keyword that you’re bidding on, they could see your ads in certain areas of participating websites.

This is one example of what a simple display ad could look like:

Your display ads should include:

• Your business name and logo
• A clean, simple design with minimal text and imagery
• Catchy pressure washing advertising slogans
• A brief description of your services

The exact content of your ads will vary depending on which platform you’re using. That said, your lead generation ads should include:

• Your company name
• A list of your pressure washing services
• A description of your service area
• A star rating that’s specific to that platform

Your ad may also include a customer testimonial, your response time, and the number of times you’ve been hired through that lead generation site.

Your pressure washing flyer could look something like this:

Your pressure washing flyer should include:

• Your business name and logo
• A catchy slogan or headline
• A brief description of your pressure washing services
• Contact details (e.g., phone number, website URL)

You can also create simple tearaway flyers like the example below. Put them up on community bulletin boards in your local grocery store, gym, public library, or community center.

Pressure washing postcards

You can use postcards to send promotions, provide seasonal reminders, or send thank-you notes to customers for choosing your business after their job is complete.

This type of print advertising is a handy way to reach both existing customers and new customers. The only requirement is that you’re sending to customers who all live in one geographic area.

Revive Washing personalizes their postcards with a neighbor’s name, pricing, and clear booking instructions. They also include positive customer reviews to encourage homeowners to book their services.

Your pressure washing postcard should include:

• Your company name, logo, and branding
• A message explaining why the homeowner is receiving the card
• A list of your services and pressure washing prices
• Your business contact details (e.g., phone number, email address, website URL)
• Customer testimonials praising your services and employees

Pro Tip: Connect Mailchimp to your Jobber account to create professional-looking postcards and mail them to your customers in bulk.

Door hangers

Door hangers are effective because you can hang them directly on a potential customer’s front door knob. That way, they’re impossible to miss when a resident goes to open their door.

Here’s what a door hanger could look like:

Designing a door hanger can be a little tricky because you need to leave room for the knob. But otherwise, there’s plenty of room for useful content. 

Your door hanger should include:

• Your pressure washing name, logo, and branding
• Contact details (e.g., phone number, email address, website URL)
• A catchy headline telling the customer what you offer
• Testimonials, before-and-after photos, or other content that tells customers what you can do for them

Pro Tip: Include a promo code that customers can use to receive a special offer. Just count the number of promo codes redeemed, and you’ll know how many new customers learned about you through door hangers.

Paid advertising is just one part of your pressure washing marketing strategy. But it’s also a proven way to increase your brand awareness, get new customers, and grow your business. 

Start by picking just one of the power washing advertising channels above. Set a budget, track performance, and see which ads work best for your business.

From there, you can increase your budget to make the most of your ad campaign.

Originally published in January 2023. Last updated on September 13, 2024.