Appliance Repair Marketing: 11 Tips to Get More Customers

Seth Richtsmeier

Jobber Blueprint /
Articles /
Appliance Repair /
Appliance Repair Business Profitability Tips

Originally published in May 2016. Last updated on April 14, 2025.

Gone are the days when a listing in the Yellow Pages brought a steady stream of calls. Today’s customers turn to search engines, online reviews, and even social media before they pick up the phone.

Whether you’re fixing broken dishwashers or troubleshooting faulty ovens, getting more leads starts with making your business easy to find. From building a website to running local ads, this guide will help you build an appliance repair marketing strategy that’s as reliable as the services you offer.

Tips for marketing your appliance repair business:

Create a professional appliance repair website
Use SEO to appear in Google’s search results
Set up your Google Business Profile
Target local customers with digital ads
Get online reviews for your repair services
Ask customers for referrals
Demonstrate your expertise with blog content
Post on social media to increase reach
Send email marketing campaigns
Try video marketing
Build local connections

1. Create a professional appliance repair website

To build a strong online presence for your business, start by creating a professional website for potential customers to learn more about your business and easily request your services.

Here are more reasons why a great site is an essential marketing strategy:

Improves credibility: A well-designed site shows that you’re professional. When people see real images (not stock), service descriptions, and testimonials, this helps build trust.
Better user experience: If your site is easy to navigate, it keeps people engaged. Contact details, pricing, and service areas should be easy to find.
Gets customers to take action: Contact forms and calls to action (CTAs) encourage visitors to get in touch with you. They help streamline the customer’s journey, from landing on your site for the first time to booking an appointment.
Showcases your services: Your site is the most important platform for appliance repair marketing. Showcasing the variety of services you offer helps potential customers understand what you can do for them.

Your website should include:

Your appliance repair business name, logo, and contact information
The repair services you offer
Your service areas
Background information about your company
Reviews and testimonials from past customers
An easy way to request work or book services online

You can use a website builder like Wix, GoDaddy, or WordPress to build your new site or pay a developer to create one for you.

Or get your business online and in front of customers fast with a simple, professional website, you can set up in minutes. Simply provide Jobber with details about your business and services, and we’ll create a site.

2. Use SEO to appear in Google’s search results

Search engine optimization (or SEO) is a digital marketing strategy that focuses on improving your website to help it appear higher on search engine result pages (SERPs).

SEO helps your site climb the ranks in search results, making it easier for potential customers to find you when they need their appliance repaired. Think of it like making sure your shop sign is visible from the busiest street in town. Except the street is Google.

Optimizing your site can help potential customers looking for appliance repair services find you on Google.

From a Google perspective, when someone searches for your service near me or your service with a geographical target in there, then you want to be shown on that.

Phil Risher Phlash Consulting

Here’s how to optimize your appliance repair site to get more calls and bookings:

Use customer-friendly keywords: What would someone type into Google if their fridge suddenly stops working? Phrases like “refrigerator repair near me” or “same-day fridge repair” should be sprinkled naturally throughout your site.
Fine-tune your title tags and descriptions: These are the snippets people see in search results. Make them clear and engaging. Use relevant terms that reflect your services.
Make contact details impossible to miss: Your business name, phone number, and service area should appear on every page in the footer. This information should also be in the body of the homepage, the contact page, and service pages.
Speed matters: If your site loads slower than a dishwasher stuck mid-cycle, visitors will bounce. Test your site’s speed and optimize images to keep things running smoothly.
Get listed in local directories: Sites like WhiteSpark and BrightLocal can help you find the best places to add your business information, boosting your credibility and visibility.

You can choose to optimize your website yourself or hire an agency or freelancer that offers SEO services to do it for you.

Whether you DIY it or hire someone, making SEO part of marketing your appliance repair business is a game-changer. The easier you are to find online, the more customers you’ll get.

READ MORE: SEO for contractors: an easy guide

3. Set up your Google Business Profile

Make it easier for potential customers to find your services online by claiming your free Google Business Profile (GBP).

Setting up your GBP helps your appliance repair company show up on Google Search and Google Maps.

It can also help potential customers decide if they want your services based on your customer reviews, images, business hours, etc.

Your Google Business Profile should include:

Company website URL
Phone number
Business hours
Business address
Business category
Description of your business
The repair services you offer
A profile image
Customer reviews

Pro Tip: When picking a business category, choose “Appliance Repair Service” as the primary category. You can also add optional secondary categories such as “Refrigerator Repair Service” or “Washer & Dryer Repair Service,” depending on your specific offerings.

4. Target local customers with digital ads

Digital ads can put your business at the top of search results or right in front of local homeowners scrolling social media. So when a potential customer’s fridge dies on a hot day, your business is the first thing they see when they start a search online. And the best part is you can set a budget that works for you—so you only pay when people engage with your ad.

Local Services Ads

Want to appear at the very top of Google when someone searches “washing machine repair near me”? With Google’s Local Services Ads, you can do exactly that.

These ads show up above regular search results, displaying your business name, reviews, and a direct “Call” or “Message” button. Making it easy for potential customers to reach out.

And you’ll only pay when someone contacts you through the ad, so it’s a cost-effective way to attract serious leads.

Pro Tip: To earn trust with potential customers and stand out among the other Local Services Ads, apply for the Google Guarantee Badge.

PPC ads

PPC ads work a little differently. You bid on search terms like “dryer repair in [CITY]” or “emergency appliance technician,” and your ad appears when someone looks up those keywords.

Instead of paying per lead, you’re charged every time someone clicks on your ad.

There are two types of PPC ads:

Search ads appear at the top of Google search results to users in your service area. These are text-based ads that don’t require much effort to create.
Display ads appear on sites that are part of Google’s display ad network. That means when someone enters a query that you happen to be bidding on, they could see your ad on participating sites.

Pro Tip: Use Google Analytics to see which ads are getting the most visitors to your website and update your ad budgets accordingly.

Social media ads

People spend a lot of time on Facebook and Instagram, even when they should probably be fixing that broken dishwasher. That’s why social media ads are a great way to get in front of potential customers.

Facebook ads

With Facebook’s detailed targeting, you can run an appliance repair ad that reaches homeowners in your service area. These ads can be filtered by age, interests, and even homeownership status.

Your Facebook ads should include:

An image, series of images, or video
A headline or message that describes your business or services
A call to action that tells your user to send a message or visit your website

Instagram ads

Instagram is perfect for visual content like before-and-after shots or quick repair tips.

A well-placed ad featuring a short, engaging video or customer testimonial might drive more service requests than you’d expect.

Just like Facebook advertising, Instagram makes it easy to target your ideal customers and set a budget.

Your Instagram ads should include:

Photos or videos of your business, repair technicians, completed jobs, or happy customers
A short caption that describes the image or video
A call-to-action button that tells the user what to do next

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5. Get online reviews for your repair services

These days, homeowners trust online reviews just as much as personal recommendations. A strong collection of positive reviews can make you the top choice when someone’s dishwasher won’t start.

Encouraging happy customers to share their experiences online is one of the most effective strategies in appliance repair marketing.

The best time to request a review is right after you’ve completed the repair. The customer is still relieved that their appliance is back in working order, and may be more willing to give a glowing review. Send a quick follow-up email or text message with a direct link to your preferred review platform, such as Google, Yelp, or Facebook.

You can use a simple message like:

Hi [First Name],

Thanks for trusting [Business Name] with your [Service]. If you were satisfied with the job we completed for you today, please consider leaving your feedback in a Google review: [Link]

All you need to do is click the link, choose a star rating, and share any details about your experience. We would really appreciate a five-star review or feedback that can help us get one in the future!

Thank you,

[Your Name] [Business Name]

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose whether to send the customer a review request.

After paying their invoice, those customers will automatically get a direct link to leave a review on your GBP.

Show off your best reviews

A 5-star review boosts your reputation and helps convert people into paying customers. Showcase these testimonials where they’ll have the most impact:

On your website: Create a dedicated “Testimonials” page and feature a few reviews on your homepage to build trust immediately. If a customer mentions “microwave” in their review, consider placing that on your service page that includes microwave repair.
On social media: Share positive feedback on Facebook and Instagram along with an eye-catching image of the repaired appliance.
In marketing materials: Add snippets of reviews to your business cards, service flyers, and email newsletters to reinforce your credibility.

For many homeowners, hiring a repair service is a leap of faith. Seeing other customers vouch for your expertise can make their decision easier, leading to more bookings. Plus, positive reviews help your appliance repair company rank higher in local search results.

When you make collecting reviews a regular part of your process, you’ll strengthen your online reputation and attract more customers.

6. Ask customers for referrals

When someone has a great experience with your service, like having their washing machine running smoothly again, they’re likely to recommend you. You just need to make it easy and rewarding for them to do it.

Create a referral program

Give your customers a reason to spread the word by offering incentives for successful referrals. Start a customer referral program to turn happy customers into new business for your appliance repair company.

A good referral program can boost word of mouth and bring in more local customers. Here are some ideas for what you could offer:

A percentage off their (the referrer’s) next service
A small gift card ($10–$25) to a local coffee shop or grocery store
Priority scheduling or a free diagnostic service for repeat customers

Pro Tip: Don’t forget to promote your referral program on your website, on social media, and in follow-up emails. People won’t know there are rewards to earn if you don’t tell the world.

Hand out referral cards during service visits

A simple way to encourage people to send referrals your way is by handing out referral cards at the end of a service call. Share the cards with friends, family, and neighbors who might need an appliance repair in the future. Include the following:

Your business name and contact details
A brief message explaining the referral reward
A unique code or name to track who referred the new customer

Leaving a couple on the kitchen counter makes it easy for customers to pass them along when someone they know needs a repair.

People that use you love to refer you to other people because they want other people to experience that same thing.

Andy Weins Camo Crew Junk Removal

Customer referrals start with great customer service

Your customer referral program will only be a success if you’re providing a great customer experience.

Here’s how you can easily improve your customer service with appliance repair software like Jobber:

Let customers request work, approve estimates, and pay invoices, on their own time 24/7 through client hub, their online, self-serve customer portal
Use a field service CRM to track important customer details and deliver personalized service
Notify your customers of your ETA with on-my-way text messages
Get feedback on your services with automated follow-up emails
Offer convenient, touchless payment options that make it easier for customers to pay their invoices

7. Demonstrate your expertise with blog content

Homeowners often search for solutions when their appliances break down, so addressing common issues in blog posts can position you as their go-to expert. Plus, it will keep you top-of-mind for customers who may need your services down the road.

Maintaining a blog for that purpose (a strategy known as content marketing) can help you market your appliance repair business and appear higher in Google’s search results.

Start by identifying the most frequent questions your customers ask. Think about common questions like:

Why isn’t my refrigerator cooling properly?
What should I do if my washing machine doesn’t drain?
How can I fix an oven that won’t heat evenly?
Is it worth repairing my dishwasher, or should I replace it?
Why does my dryer take too long to dry clothes?

By answering these questions in detail, you’re providing value to your audience while increasing the chances of attracting customers who are searching for these solutions.

Blog post topic ideas for appliance repair marketing

Troubleshooting guides

Write step-by-step guides to help homeowners diagnose and fix minor appliance issues before calling a professional. Cover topics such as how to reset a dishwasher after a power outage or why an oven might be making strange noises. Providing troubleshooting tips can position your appliance repair company as a helpful resource while demonstrating your expertise.

DIY vs. professional repairs

Educate homeowners on when it’s safe to attempt minor appliance repairs and when they should call an expert. Discuss the risks of DIY fixes and why hiring a certified technician often saves money in the long run. Highlight examples of common DIY mistakes that lead to more expensive repairs.

Preventative maintenance tips

Offer advice on how homeowners can maintain their appliances to avoid expensive repairs. Share tips on cleaning dryer vents to prevent fire hazards or maintaining dishwashers for best performance. Seasonal maintenance guides, like how to prepare appliances for extreme weather, can also be valuable.

Energy efficiency and cost savings

Help homeowners reduce their energy bills by providing tips on choosing energy-efficient appliances and how to use them. Write about the best settings for washing machines to conserve water and electricity or whether gas or electric stoves are more cost-effective. These insights can help position you as both an expert and a trusted source in the community.

Seasonal maintenance advice

Create content that helps homeowners take care of their appliances based on the time of year. Offer tips on preparing refrigerators and freezers for summer heat or preventing frozen washing machine pipes in winter. Seasonal content can drive traffic throughout the entire year.

Buying guides and recommendations

Help customers make informed buying decisions by providing in-depth buying guides for various appliances. Cover topics like what to look for when buying a new washing machine or how to choose the best refrigerator for a small kitchen. Explain how warranties work and whether they’re worth the investment.

8. Post on social media to increase reach

Social media is a powerful tool to connect with potential customers and build brand awareness in your community. To successfully market your appliance repair business, you’ll need to post engaging content consistently across platforms like Facebook, Instagram, and LinkedIn.

Picking the right platforms will depend on where your target customers spend their time and what type of content you can create:

Facebook is ideal for sharing customer testimonials, service updates, and promotions. Facebook Groups can also help you connect with community members looking for appliance repair recommendations.
Instagram is a great platform for before-and-after repair photos, behind-the-scenes videos, and maintenance tips using Stories or Reels.
LinkedIn makes it easy to network with property managers and landlords who may need recurring appliance repair services.
TikTok is a good option if you can create short, engaging videos that showcase quick appliance fixes or debunk repair myths.

To prevent your audience from getting bored by the “same old, same old,” be sure to post a variety of types of content:

Service spotlights: Explain what types of appliance repairs you specialize in, from fixing refrigerators to troubleshooting washing machines.
Before-and-after photos: Show the transformation of broken appliances you’ve repaired to demonstrate your expertise.
Helpful DIY videos: Share simple maintenance tips, like how to clean a dishwasher filter or prevent dryer lint buildup.
Q&A sessions and polls: Engage followers by hosting live Q&A sessions about common appliance issues. Run polls, such as a question like “What’s the most annoying appliance problem in your home?”
Industry news: Keep your audience updated on the latest energy-efficient appliances or new smart home technology.

Success on social media requires regular posting and engaging so you continue to appear in people’s feeds. Respond to comments and messages as soon as you can. Encourage customers to tag your business in their posts when they share positive experiences.

9. Send email marketing campaigns

Sending email campaigns is a great way to remind your customers of your repair services and keep them engaged with your business.

Use email marketing to:

Offer deals
Update customers about changes to your business
Remind existing customers about recommended maintenance

To send appliance repair marketing emails faster, use a tool that prepares email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that include your company branding.

After editing the email with details on your services, you can edit your client segments. This means you can choose what group of clients you want to email—like ‘all clients’ or ‘past clients.’

You can even select clients using tags, job history, or by a particular repair service you provided.

Then, track your success over time from a simple dashboard. For every campaign you send in Jobber, you’ll see the number of customers who opened the email, clicked on a link, or converted into a job.

10. Try video marketing

Video marketing is a great way to capture attention and demonstrate your appliance repair skills. Yes, recording and editing can be time-consuming. But adding video to your marketing strategy can help your business stand out. Using your phone is perfectly fine in the early going.

To get started, focus on creating videos that educate your audience and highlight your services. For example, you can film a “day in the life” of an appliance repair technician or share expert tips on common appliance issues.

Here are some tips:

Create how-to tutorials: Record step-by-step guides on troubleshooting frequent appliance problems, like resetting a tripped breaker on an oven or unclogging a dishwasher. This establishes your business as a trusted authority in appliance repair marketing.
Showcase before-and-after transformations: Record short clips showing broken appliances before repair and how they function afterward. These videos help potential customers see the quality of your work.
Capture video testimonials: A short video review from a happy customer explaining how your services saved them money can be persuasive.
Use live video to engage: Host Q&A sessions on Facebook, Instagram, or YouTube Live, answering common appliance maintenance questions in real time. This builds credibility and creates personal connections.
Offer a peek behind the scenes: Show what goes into diagnosing and repairing appliances. Introduce your team or highlight the tools you use. This humanizes your business.

11. Build local connections

Forming relationships with other local businesses and attending events can help you get more referrals. Networking is a powerful way to market your appliance repair business.

Join local business groups

Here are some local organizations to connect you with fellow business owners and potential clients who may need appliance repair services:

Chamber of Commerce membership: Your local chamber is a great place to meet homeowners, business owners, and landlords who may require appliance repairs. Attend networking events and join committees.
Business networking groups: Organizations like Business Network International (BNI) provide structured networking where members refer business to each other.
Online community groups: Some neighborhoods have Facebook groups or Nextdoor communities where people ask for recommendations. Engage in those discussions and offer helpful advice as the go-to appliance repair expert.

Partner with complementary businesses

Teaming up with other local businesses that serve the same customer base can bring you referrals over the long term.

Home buyers and renters often move into properties with broken appliances. Realtors and property managers need reliable repair services, so they’re ideal partners.

Talk to hardware and home improvement stores that sell appliances or repair parts. Offer to leave business cards or a discount coupon for their customers who need professional repair services.

HVAC and plumbing companies frequently work with homeowners who deal with appliance issues. A referral partnership can be good for both sides.

Take part in community events

Attending or sponsoring events allows you to connect with residents. Here are some ideas:

Trade shows: Set up a booth where people can ask questions about common appliance issues. Encourage people to join your email list by offering free diagnostics or discount vouchers.
Sponsoring local sports teams: Supporting a little league team or a community fundraiser gets your business name in front of local families and homeowners.
Workshops and demonstrations: Host free educational sessions about appliance maintenance, such as “How to Extend the Life of Your Washer and Dryer.” This helps keep your business top-of-mind.

Get your business in front of your target customers

To grow your small business, you’ll need the right mix of marketing strategies that promote your electrical services to the right people, in the right places.

Use this list as a starting point to see which appliance repair marketing tips work best. Develop a marketing plan that will help you attract more customers.