Key takeaways:
Looking to create a stand-out cleaning company website? Here’s what you can learn from over 22 real-world examples and expert best practices:
- Inspire confidence with design and branding. Top cleaning websites use clean, modern designs, professional photos, and consistent branding to build trust and make a strong first impression with visitors.
- Make it easy for clients to take action. Clear calls to action—like “Request a Quote” or online booking forms—are prominently placed throughout the site, guiding potential clients to contact or hire your business with minimal friction.
- Showcase credibility through reviews and testimonials. Sharing client testimonials, reviews, and awards helps demonstrate reliability, quality, and customer satisfaction, making your business the obvious choice for site visitors.
- Offer useful content and resources. Many successful sites have blogs, FAQs, and thorough service pages that inform clients, answer common questions, and position the business as an industry expert.
- Win with user-friendly navigation and clear service areas. Simple menus, mobile-friendly design, and dedicated pages for each location or service help potential customers easily find what they need and know you serve their area.
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First published August 2019. Last updated September 12, 2025.
When people are searching for a cleaner, the first place they look is online. Having a website makes it more likely that potential clients will find you—and want to hire you.
But what do you need to include when building (or improving) your cleaning business website? Let’s look at 22+ different cleaning website examples, and explain what each one does well.
Get ideas from these cleaning services website examples:
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Make it Neat
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Davis Janitorial
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Luxe Cleaning Co.
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Domestic Divas
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Cleaning Fairies
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California Carpet Care
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Bay Area Cleaning Professionals
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Green Clean Plus
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Clean Agent
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Pristine House Cleaning
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Commercial Cleaning Canberra
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Pro Carpet Cleaning
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Peaches ‘n Clean
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California Well Done Cleaning Services
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Clean Club Calgary
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Top Carpet Cleaning NYC
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The Red Rose
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Mint House Cleaning
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Rise and Shine Cleaning Service
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Ivy Glove Cleaning
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Love Green Clean
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A Step Above
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How to create a cleaning business website
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Best practices for building a cleaning website
What should I put on my cleaning business website?
Your website is one of the most important digital marketing tools in your toolbox—and one of the most detailed. The best cleaning company websites include:
- A home page with an eye-catching photo and an overview of the business
- A Services page describing all options (e.g., move-out cleaning, deep cleaning, window cleaning, carpet cleaning)
- An About page with the story behind your business
- A Team page if there’s more than one cleaner
- A Contact page with contact details, your service area, and a booking form
- Positive reviews and testimonials from satisfied clients
- An FAQ page answering some of the most common client questions (e.g., payment, supplies, and cleaning business insurance coverage)
- A blog with useful, regularly posted cleaning content (e.g., a house cleaning checklist, tips for eco-friendly cleaning, and the latest cleaning industry trends)
1. Make It Neat
Make It Neat offers a simple quote request form, powered by Jobber, that allows clients to request services through their website. The form asks for information like square footage, number of rooms, and the tasks they need done.
When a booking is made, Jobber automatically schedules the job, assigns an available team member, and notifies the company. This makes it easy to book new work and scale the business, all in just a few clicks.
What they do well:
- One-page website that moves the visitor toward filling out the online booking form
- Describes why potential clients should choose Make It Neat for cleaning services
- Lists the number of projects, employees, and customers the business has worked with
On the main page of my website, I have the link to fill out the online booking request form.
Sometimes people are looking for cleaning services late at night… It’s a good idea to have those things in place because that’s when your customers are going to be looking for you.
2. Davis Janitorial
Davis Janitorial uses a simple website design that makes it easy for potential clients to request an estimate and existing clients to access their client portal. Davis Janitorial got their website online in just a few minutes by building a Jobber Website.
What they do well:
- Simple website design makes it easy for potential customers to find the information they’re after
- A clear list of all the different cleaning services they offer
- Images of past cleaning jobs
3. Luxe Cleaning Co.
Luxe Cleaning Co.’s home page includes a large section promoting the benefits of Luxe’s services, with a button inviting potential clients to request a quote.
What they do well:
- Minimalist design with lots of white space, which feels clean and luxurious
- Custom photos and video to show off their team and their work
- Blog section with recently published articles that share cleaning tips and tricks
4. Domestic Divas
The Domestic Divas website has soft colors, modern photos, and a clean feel. This design matches their logo and their luxury branding to appeal to high-end clients.
What they do well:
- Highlight what makes their business stand out from competitors (their value proposition)
- Information about each of the cleaning services they offer
- Testimonials from clients in different service areas
5. Cleaning Fairies
Make your own cleaning products? Be like Cleaning Fairies and set up an online shop. Their cleaning supplies and equipment are available for purchase on their site.
What they do well:
- Videos promoting the business and their work
- Links to the Shop section throughout the site
- Selling gift cards that can be bought online and redeemed for a cleaning
6. California Carpet Care
California Carpet Care has an entire page just for customer testimonials. This makes it easy for potential clients to learn how other clients felt about their experience.
Testimonials are a great way to demonstrate your commitment to quality work and customer service. Whenever you finish a visit, ask clients for reviews that you can share on your website.
What they do well:
- Emphasize their good reputation with current clients
- Phone number at the top of each page
- List of services linking to individual service pages
7. Bay Area Cleaning Professionals
The Bay Area Cleaning Professionals website has an email signup pop-up. This encourages visitors to sign up for their email list in exchange for a discount and valuable content.
What they do well:
- Services section with pages for each (e.g., regular cleaning, deep cleaning services)
- Gallery page with photos and videos showing completed work
- Shop section where visitors can buy room-freshening products
When you use cleaning apps like Jobber to create email campaigns, you can choose a website template from a list of premade options that are built for specific goals and customers, with your company branding included.
After editing the email with details about your cleaning services, you can choose what group of clients you want to email and track your success over time from a simple dashboard.
8. Green Clean Plus
Green Clean Plus includes their CTA buttons (“Request a Quote Now!”) all over the website. It’s clear they want visitors to request a free estimate, and they make it easy to do.
What they do well:
- Ask clients to complete only one action, which gets better results
- List the types of services they offer for each room in clients’ homes
- Announce their participation in a nonprofit cleaning program for cancer patients
You need to have a website.
As your business grows, you’re going to be modifying that website here and there to reflect your new growth.
9. Clean Agent
Clean Agent includes their list of cleaning services right on their home page. Each has its own icon that links to the Services page, where visitors can find more information about that service.
What they do well:
- Matching icons for each of their services for a professionally branded look
- A booking form that lets customers request a free on-site consultation
- A login area for their client hub, their self-serve customer portal, where customers can request work and pay invoices
10. Pristine House Cleaning
Pristine House Cleaning includes a breakdown of their service process. This helps clients understand every step of the process and know what to expect from working with them.
What they do well:
- “Get an Instant Quote” buttons in multiple spots on every page of the website
- Testimonials from happy clients describing how Pristine House Cleaning helped them
- Detailed FAQ section answering common questions about their house cleaning service
11. Commercial Cleaning Canberra
Commercial Cleaning Canberra uses a price calculator to provide custom cleaning service pricing. Adjusting the square footage and visit frequency helps clients understand whether they can afford the service.
Need to create a custom estimate for every job? Don’t worry, you can still share your pricing structure to help clients understand your rates. This will make them more likely to contact you for a full cleaning estimate.
What they do well:
- Transparent pricing that makes it easy to budget for cleaning services
- Listing logos for their commercial clients (get permission before doing the same!)
- Introduction to their eco-friendly cleaning service and the science behind it
12. Pro Carpet Cleaning
Pro Carpet Cleaning uses their website to highlight different service tiers. Each tier has a different carpet cleaning process and includes different chemical treatments.
This helps clients choose the package that best fits their needs. The only thing missing is clear pricing for each option, which makes it easier to upsell the silver and gold packages.
What they do well:
- Tiered pricing for different carpet cleaning service levels
- Before-and-after photos to show off the company’s work
- Sharing how the business helps the community (e.g., sponsoring local sports teams)
13. Peaches ’n Clean
Peaches ’n Clean offers coupons to new visitors who are willing to share their contact details. This gives their sales team a way to get in touch and book services.
What they do well:
- Listing awards and certifications to inspire confidence in the company and brand
- Clearly stating contact details for every location, including maps
- Individual pages for each service with details about why their work is best
14. California Well Done Cleaning Services
California Well Done shares client testimonials that include the client name, review platform, and star rating. They even have a video that shows a happy client talking about their experience.
Try including testimonials, review website badges, and links to review platforms like Google or Yelp. You can also install a site widget to display client reviews from other websites.
READ MORE: How to ask for (and get) positive online reviews
What they do well:
- Detailed About page with company mission, videos, and facts about the company
- Careers page with information about working at the company, like benefits and culture
- Linking to their service agreement for easy reference in case of customer service issues
15. Clean Club Calgary
Clean Club Calgary’s blog content helps position them as industry experts and helps attract new clients. These posts are packed with tips for DIY cleaning and information about the company’s house cleaning services.
Write blog content with your ideal clients in mind. For example, busy parents would love your list of quick house cleaning hacks. Aim to publish regularly, too, even if it’s only once a month.
What they do well:
- Products section, where clients can buy items like microfiber cloths and gift cards
- An entire page describing the company’s certifications to build client trust
- Link to Better Business Bureau profile in the footer
16. Top Carpet Cleaning NYC
Your website should reflect your brand so potential clients know they’re in the right place. Consistent branding also helps clients recognize and remember your brand when they see it.
Top Carpet Cleaning NYC’s website aligns well with their brand. For example, anything that’s orange is meant to be clicked, which makes the site easy for clients to use.
What they do well:
- Clean, modern carpet cleaning web design with brand colors and photography
- Eye-catching CTA buttons encouraging potential clients to get in touch
- Mention of special services, like eco-friendly carpet cleaning and rug pickup/delivery
17. The Red Rose
The Red Rose has a team page that introduces each of their cleaners. They have high-quality photos, names, and short bios so visitors can meet the people working in their homes.
What they do well:
- Photos of the team to show who will be cleaning clients’ homes
- Description of the niche services provided (e.g., Airbnb cleaning, apartment cleaning)
- Client feedback form and link to Google reviews page
Google Reviews are really important.
If someone’s Googling a cleaning company and our name pops up, everyone goes straight to the reviews. It’s super important to have a five-star review online.
18. Mint House Cleaning
Site visitors are bound to have questions, and Mint House Cleaning answers them. Their FAQ page shares honest answers to tough questions, which helps improve transparency and trust.
What they do well:
- Promoting their service guarantee, including a 24-hour reclean policy
- Google reviews on the home page
- “What to expect” information to help clients prepare for a visit
19. Rise and Shine Cleaning Service
Rise and Shine is always hiring cleaners. That’s why they created a Careers page sharing what it’s like to work there, along with a house cleaner job description from their hiring portal.
What they do well:
- Contact details and “Get a Quote” button at the top of every page
- Quick-fill quote request form on the home page
- Detailed content explaining what makes Rise and Shine better than competitors
20. Ivy Glove Cleaning
Ivy Glove donates free cleaning services to people going through cancer treatment. They promote this on their website with a testimonial specifically from a person who used the service.
When you show potential clients how you make your community better, they’ll want to support your efforts—and they’ll be much more willing to work with you.
What they do well:
- The option for new clients to book a cleaning or request an estimate
- Detailed list of reasons to choose Ivy Glove over competitors
- Gallery of before-and-after and in-progress photos showing their work
21. Love Green Clean
Love Green Clean offers instant messaging through a pop-up on their cleaning service website. Visitors can ask questions and book services without having to pick up the phone.
What they do well:
- Links to YouTube videos where the owner shares cleaning business advice
- Professional photos showing off the cleaners and their green cleaning services
- Easy application form for potential new employees
22. A Step Above
A Step Above has individual pages on their website for each of the neighborhoods they serve. Each page lists the company’s services, both residential and commercial cleaning, and shares a client testimonial.
When your ideal clients are searching for carpet cleaning services online, they’re likely googling phrases like “carpet cleaner near me” or “carpet cleaner [YOUR CITY].”
This way, whenever someone looks for a carpet cleaner in their area, A Step Above has a much better chance of showing up in search engine results.
You can share your service location by listing the towns and regions where you work, or add a map showing your service area, like Kalamazoo cleaning company Clean Vibz Kzoo:
From a Google perspective, when someone searches for “your service near me,” or your service with a geographical target, you want to be shown for that.
What they do well:
- Individual pages for each neighborhood in their service area
- Educational resources for clients like a blog, FAQ, and carpet glossary
- Message from the owner introducing himself and the business
How to create a cleaning business website
You can build a professional website by following these straightforward steps:
- Buy a domain. This is the URL where your house cleaner website lives, like “SpringCleaning.com.” You can buy your domain from your website builder, depending on which one you choose, or from a site registrar like GoDaddy.
- Choose the best website builder for your needs, like Squarespace, WordPress, Wix, or Jobber. Pick a cleaning business website design and customize it with your logo, images, and text.
- Build necessary pages. At the very least, your cleaning website needs a home page, a Services page that describes your cleaning services, an About page with background information about your business, and a Contact page with your contact details.
- Use a house cleaning SEO strategy. Home services SEO (search engine optimization) helps new clients find your business online. Make it easier for them to find you by creating valuable, quality website content that contains cleaning-related keywords.
- Track and improve performance. Keep track of your website visitors and the ways they find your website using Google Analytics. You can use this data to improve your site content, get more visitors, and win more work.
If you’re just starting out, you can use a basic platform like Wix or Squarespace, and get a basic website up in under a day or day or two.
If you really want to supercharge your website… I recommend hiring someone to build a website for you. They’re going to know what to do and how to optimize it for getting leads.
Best practices for building a cleaning website
The best cleaning websites have several elements in common. Your website is more likely to attract potential customers and win new business if it follows these best practices:
- Use business branding: Your cleaning company website should reflect your brand. Include your cleaning company name, logo, brand colors, and fonts so customers instantly recognize you. A consistent look builds trust and professionalism.
- Have a mobile-friendly design: Many potential cleaning clients will visit your site on their phones. Make sure your website adjusts to fit all screen sizes and works smoothly on both mobile and desktop devices.
- Define your service area: List the cities or neighborhoods you serve, or use a map to highlight them. This clarifies where you work and helps improve your local SEO search rankings, meaning you can rank higher in Google for search terms like “maid service near me.”
- Use a strong call to action: Guide visitors toward the next step—like booking a cleaning, requesting a quote, or calling your office. Keep each call to action clear and visible to encourage potential clients to take action.
- Keep menus simple: Your site navigation should be short and easy to use. Limit menus to essential pages, like Home, Services, About, and Contact. Avoid complicated drop-down menus that frustrate mobile users.
- Share customer reviews: Display positive feedback from past clients on your site to build credibility and prove you deliver quality work. Use automatic review collection in Jobber to automatically send a review request to the customer once they’ve paid their invoice.
Ready to promote your cleaning services through a well-designed house cleaning website? These ideas from other successful companies will help you grow your cleaning business like an expert.