Cleaning Business Slogans: 140+ Ideas to Get You Started

In an industry that’s packed full of other businesses, a memorable slogan can make your cleaning company stand out and build trust in your services.

We’ve come up with 140+ ideas to inspire you. Keep reading and get our guide to creating a unique slogan that will help you attract clients, make a statement about your business, and win new work.

What is a cleaning business slogan?

A cleaning service slogan is a quick, catchy phrase that makes a statement about your brand. It could describe the types of cleaning services you offer or the benefits you provide to clients.

Your cleaning company’s slogan should be memorable so it sticks in clients’ minds. When they remember that detail about your business, they’re more likely to hire you for cleaning services.

Why does your cleaning business slogan matter?

The perfect slogan can help your company attract new business, increase sales, and win repeat clients. It’s not magic—it’s just building brand recognition.

Here’s what a catchy slogan can do for your residential or commercial cleaning company:

• Make a clear statement about your business and the benefits you provide
• Set your business apart from competitors with a unique slogan that belongs to you
• Say something about your brand, like being friendly or offering a premium service
• Help clients remember your brand when they’re booking their cleaning service
• Make your brand recognizable to both potential and current clients
• Create an emotional connection that builds client trust and loyalty

How to create a cleaning business slogan

Your cleaning slogan can be the first point of contact that a client has with your business. To make a good impression, you need to choose the right words and use them in the right way.

Keep these best practices in mind when you’re crafting your own cleaning slogan:

1. Consider your brand image

Start by thinking about what makes your business special and what clients need to know about your company, then decide what type of slogan aligns with the brand identity you want to create. 

For example, if you want to position your company as a premium option, a cute or funny slogan might send the wrong message. You may want a professional or classy slogan instead.

2. Carefully craft your slogan

Take your time and choose the right words for your cleaning business slogan. Here are a few tips to follow:

• Make sure it works with your cleaning company name
• Use simple language that the client can easily understand
• Choose strong words that make an impact and stir up emotions
• Keep it short, no more than 10 words in length
• Be positive and focus on the benefits you provide to clients
• Avoid buzzwords or phrases that are hard to understand
• Make sure the slogan will stand the test of time and make sense in a few years
• Only offer promises you can keep (especially if you use the word “guarantee”)
• Choose and use only one slogan so clients can recognize it

3. Test out your slogan

Ask a handful of clients, friends, or family members for their honest opinions. This shows you whether your chosen slogan sends the right message and is relevant to your ideal clients.

How to use a cleaning business slogan

When you’ve finalized your slogan, it’s time to add it to all of your marketing materials, including:

• Your cleaning website (ideally in the header or top menu on every page)
• Cleaning service flyers, postcards, and door hangers
• Your house cleaning ads, both print and online
• Cleaning business cards
• Social media profile bios and descriptions (e.g., Facebook, Instagram, X)
• Email signatures
• Vehicle wraps and decals
• Employee uniforms and apparel

Whether you’re just starting a cleaning business or you’ve been in the industry for years, a good slogan helps clients recognize, remember, and trust your business. That means they’ll contact you when they need your services.