Facebook Post Ideas for Service Businesses

1. Before and after photos

Before and after pictures offer visual proof to customers of what you can do. The more dramatic the difference between the two pictures, the more your followers will be impressed.

2. Behind-the-scenes images and videos

Most of the time, customers don’t see all the work that goes into a job. They only see the before and after. And while that’s still impressive, it doesn’t give them any insight into how you got from point A to point B. 

Behind-the-scenes photos give followers a sneak peek into what really happens on the job, from demolitions and tear-downs to prepping work sites and cleaning up. 

Make behind-the-scenes posts using pictures or videos of things like: 

• The supplies and materials needed for a job, like flooring tiles or sod
• Dismantled cabinets and countertops or progress of removing old carpet
• Prepping a damaged wall for paint
• Cleaning up tools or equipment after a messy job
• Or any other aspect of a job that clients don’t usually get a chance to see

Once you have the right picture, post it on your Facebook page with a clever caption that engages your followers. For example, ask them to guess how many tiles it will take to finish a room and offer a small prize to the person with the closest answer.

3. Process, timelapse, and livestream videos

Have you ever found yourself scrolling through social media only to get lost in a rabbit hole of carpet cleaning videos? What about clips of people leveling concrete in basements? While it may sound a little strange, many people find content like this insightful and calming. 

You have to admit, there’s something satisfying about watching contractors transform dark, dingy, or dirty spaces into bright, shiny new ones. 

If you do the kind of work that shows well in process or timelapse videos, take advantage of it! 

Show your customers the magic of your services by taking videos of things like: 

• Making filmy windows clear 
• Lifting grime from tiles and grout
• Pouring and leveling concrete and cement
• Weeding and trimming an overgrown lawn
• Clearing deep snow from walkways
• Caulking tubs, showers, and kitchens

You can even try out a livestream if it makes sense. 

Pro Tip: Use Facebook’s guide to make timelapse videos for Facebook and Instagram or try out Facebook Live. 

4. Appreciation posts

Thank you posts are a quick and easy way to show customers you appreciate their business, especially after big jobs or events. Just snap a picture of your booth or team before the end of the job, write a blurb, and post it to your page.

5. Educational content

Content that helps your followers make the most of your services shows them that you care about providing value beyond the job. For example, depending on your industry, you could share guides and how-tos about: 

• Safety tips for shoveling and clearing snow
• Tick prevention tips or grooming 
• Checking for bed bugs in hotel rooms or how to handle seasonal bugs like ants or Japanese beetles
• Removing mold and mildew from bathroom tiles 
• When and how to water a lawn

6. Seasonal reminders

Many service businesses have busy seasons with full schedules. Use Facebook posts to remind customers to book before it’s too late so they don’t get left out. 

For example, you may want to remind customers about: 

• The upcoming snow removal season
• Winterizing their property
• Spring clean up
• Lawn mowing and yard maintenance
• Pool cleaning
• Holiday light installation and removal

Pro Tip: In your post, tell customers how to book an appointment and include any incentives, like early bird discounts, to encourage more Facebook engagement.

7. Product or service spotlights

Any time you add new products or services to what you offer, make a post about it. Tell customers what it is, why it’s important, and how it’s relevant to what you already do. If you can, include a photo or video of the product or service itself. 

And, when that’s not an option, try a GIF or attention-grabbing stock photo instead.

8. Testimonials

When a customer gushes about your business, it’s worth sharing. If a customer leaves a public review about your business on Facebook or another review site, make it into a graphic, attach your logo, and share it on your page. 

If they send you positive feedback privately, like through email or text, ask them if you can post it beforehand.

These kinds of posts work to show potential customers that: 

• You’re trustworthy 
• You value workmanship and customer satisfaction
• You have real clients who can speak to your skills
• You’re worth working with

Pro Tip: If you aren’t sure how to make a visually appealing social media graphic, use a free tool like Pablo.

9. Milestones

Invite Facebook followers to celebrate milestones with you by sharing when you hit them. For example, post about:

• Getting a certain number of followers (like 100, 1000, or 10000)
• Your annual business anniversary
• Booking your 100th customer

These posts can double as gratitude posts, thanking customers for helping you to reach your goals.

10. Polls

Facebook posts don’t just have to be made up of graphics or text. They can also be polls, which are great ways to engage your Facebook audience and gain insight into their thoughts, opinions, and preferences. 

Consider creating a Facebook poll to find out more about: 

• What products or services customers prefer
• Whether you should add new features to your business, like more payment methods or extended hours
• What customers would like to see from you in the future

The possibilities are endless with polls, so feel free to use them any time you want to gauge customer opinions related to your industry or services.

11. Contests

A Facebook contest can generate interest in your page and bring in new followers interested in your services. If you’re interested in hosting a contest, make sure you: 

• Define limitations, such as the service area, how followers can enter, and any rules or regulations 
• Choose a reasonable prize relevant to your services
• Either have someone in charge of running the contest and collecting entries or you use an app to do it for you
• Adhere to Facebook’s contest guidelines

Contests can take a variety of forms, such as: 

• Like, follow, and comment entries where entrants must do all three to qualify
• Photo and video contests that followers submit, like the most creative snowman for a snow removal company or the funniest dog photo for a grooming service
• Collaborations with other companies where followers enter to win packages that include different products and services from multiple businesses
• Simple name draws
• Video submissions from followers, like people who are desperate for a house cleaner or lawn maintenance but who can’t afford it

Just make sure the contest is manageable and related to what you already offer.

12. Team updates

Clients like to get a feel for who’s going to be in their home and whether they’re trustworthy. Posting about your team develops a sense of familiarity and makes followers feel more comfortable inviting you into their space. 

Team updates can include posts that:

• Introduce new employees
• Show team events, like BBQs, lunches, or staff parties
• Highlight when an employee does a great job
• Share job postings
• Congratulate employees on new qualifications, certifications, or milestones

If possible, include a photo of the employee or your team. But always ask for permission before sharing. 

While these help followers see the people behind your business, they also make your employees feel seen and appreciated, making them a win-win.

Free tools for making Facebook posts

If you want to get creative and experiment with Facebook graphics and posts, here are some free tools to try: 

1. Pablo: Basic social media post graphic maker you can add your logo to. 
2. Canva: Social media graphic creator for simple posts and small infographics. 
3. Before and After Image Maker: Basic before/after image maker. 
4. GIPHY: GIF library and maker. 
5. Unsplash: Stock photos free for commercial use. 
6. ChatGPT: AI tool you can use to generate captions.
7. Jobber Copilot: AI assistant to help with social copy 

READ MORE: 50 of the best prompts to try in Jobber Copilot

Best practices for Facebook posts

Social media marketing isn’t always easy. It takes time to figure out what works, what doesn’t, and what speaks to your followers. Use these best practices to boost your chances of crafting successful Facebook posts. 

1. Post consistently

While you don’t need to post every single day, sticking to a consistent schedule will increase the chances your posts will be seen. Since Facebook limits how many people see your posts based on a variety of different (and murky) factors, posting regularly is a good idea. 

Posting 1-3 times a week is usually enough to start, but if you get a lot of engagement, consider posting even more to generate interest and take advantage of your popularity. 

Pro Tip: You can use a post planner tool like Sprout Social to schedule your next week/month/quarter worth of Facebook content all at once.

2. Keep it professional

Your followers didn’t follow you to hear about your political or personal opinions. While it may be tempting to take a stance as a business on trendy topics, save it for your personal profile. Stay on topic by focusing on what’s directly related to your industry and services. 

And while it’s fine to aim for a more casual vibe by sharing jokes or GIFs, keep them professional. Avoid offensive content, inappropriate language, and touchy subjects. 

3. Experiment

Not every post will get a ton of likes, comments, or shares, and that’s fine. Try out different kinds of social media content to see what resonates with your audience, and remember to change things up so they don’t get bored. 

For example, you might make yourself a social media schedule based on three posts per week where you share a before/after photo, a helpful article, and an appreciation post. 

Test a new post idea to figure out what works for you so you can grow your presence effectively. 

LISTEN: 10 simple ways to grow your social media accounts

4. Have fun

Social media is meant to be a place to engage with your followers and build a community. Have fun with your page by using it to highlight your brand and personality. 

Just because your Facebook posts need to be professional doesn’t mean they have to be bland. Play around to figure out what you enjoy so posting on your page feels less like a chore and more like a fun way to promote your business.

Originally published in February 2017. Last updated on August 20, 2024.