How to Create a Facebook Business Page for a Service Company

1. Make a personal profile

If you already have a personal Facebook profile, you can skip this step. 

But if you don’t, you’ll need to make a Facebook account before you can create a Facebook business page. You can do this by going to Facebook and clicking “Create new account”. 

You won’t need a robust personal account to make your page, so don’t worry about adding friends or uploading photos. Just create a login and move through the initial steps to get it set up.

2. Create a business page

Next, you need to create a business page. To do so, navigate to the top right corner of your Facebook profile and select the grid icon to open the Menu. 

Under Create on the right, select Page. 

Then, you will need to enter your page name, category, and bio. 

Page name

This should be the same as your business name or as close to it as you can get. 

For example, Evergreen Lawn Care or Evergreen Lawn Care Dallas. 

Category

Facebook offers a variety of category options for home service businesses, such as: 

• Home improvement
• Cleaning
• Roofing
• Lawn care
• Handyman
• Contractor
• Pest control 

If you can’t find one that fits what you offer, choose a generic category like “local service” and use your bio to describe what you do. 

Bio

Where your page name and category are required, a bio is optional. However, it’s strongly recommended that you include one so that people who visit your page can see what you offer upfront. 

Bios are limited to 101 characters, so they should be short, clear, and descriptive. Include your services, location, and what sets you apart.  

For example: 

• Professional house cleaning in Tampa. Weekly, biweekly, and one-time cleans.
• Handyman services in San Diego. Fast, affordable, and guaranteed. No job too small.
• Expert lawn care in Raleigh. Mowing, edging, cleanups, and more.
• Plumbing pros in Denver. Fast, friendly, and family-owned. 

Remember to double-check your bio for typos and spelling errors to ensure you give off a professional first impression. 

Once you’re finished, click Create Page below your page details.

3. Add your business information

Now that you have a page, it’s time to fill out business details, such as your: 

• Physical address
• Website
• Phone number
• Email
• Business hours

You can also include service details in your Business Description (separate from your bio), More Information, and Services sections. 

You can add, update, and edit this information by going to your business page, selecting the Manage Page menu in the left-hand sidebar, and clicking Edit Page Info. 

Business Description

Your business description can be found under Description when you click Edit Page Info. Unlike your bio, it can be up to 255 characters to give visitors a more detailed overview of your business and the services you offer. 

For example: 

Established in 2006, we’re a family-owned business dedicated to providing high-quality, expert landscaping services to customers in Springfield. We specialize in water features, hardscaping, and outdoor living spaces. Satisfaction guaranteed. 

More Information

Sometimes called Additional Information, the More Information section of your business page can be found by clicking Manage Page in the left-hand sidebar and selecting Edit Page Info. 

From there, scroll down to More Information or Additional Information to add specifics about your business without a character limit, such as: 

• The services you offer, and associated prices
• Any licences or certifications you have
• Your experience
• Any specializations or niches you work in
• FAQs, like how to book or pay
• Your mission statement or company values
• Guarantees or warranties

It’s an opportunity for you to expand on important business details outside of a short bio and description. Since there’s no character limit, think of it as a mini “About Us” page, similar to what you would put on your website. 

Use it to provide clear, relevant information to customers based on questions they ask or what you want them to know about your business.

For example: 

At Crystal Clear Window Washing, we provide commercial and residential window cleaning throughout the Minneapolis metro area. With more than 15 years of experience, we prioritize customer satisfaction and stand by our work with a streak-free guarantee.

Our services include interior and exterior window washing, screen and track cleaning, skylight and glass door cleaning, and post-construction cleanup. 

We’re fully insured and use eco-friendly, non-toxic cleaning products. To book an appointment, call us at 123-456-7890 or email us at [email protected], and we’ll provide a free quote based on your home or building size. 

Whether you’re prepping for a real estate showing or just want a clear view of your backyard, we’re here to help! 

Services

The Services section of a Facebook business page is where you can list individual service details like a description, duration, price, and photo. It’s similar to a pricing page on a website and helps you to communicate what you do and how much it costs to potential customers.

However, it’s only available for certain page categories, such as: 

• Contractor
• Cleaning service
• Plumber
• Landscaper
• Electrician 
• HVAC
• Painter
• Pest control service
• Window washing
• Home improvement

To see if your page has a services section, click Manage Page in the lefthand sidebar and navigate to Page Tools. Click More, and if your page includes this section, you will see a Services option in the drop-down menu.

If you click Add a Service, you will be able to enter: 

• A service name 
• A service description of up to 200 characters
• Price, which is optional and can be a flat rate or “varies”
• Duration of the service (optional)
• Photo of a completed service, like a mowed lawn (optional)

Then hit Save and repeat it for any additional services. 

Pro Tip: If you don’t see a services section on your Facebook business page, it’s probably because the category isn’t set to a service-based business.

To change it, go to Page Settings > Edit Page Info > Categories. Then, select the service-based business option that best matches what you offer.

4. Upload photos

Making your page visually appealing is important. Adding a profile picture and cover photo that represents your business and services is essential for branding and building an online presence.  

For your profile picture, a high-resolution version of your logo works best because it immediately tells page visitors who you are. Make sure it’s not cut off, blurry, or hard to recognize, as it will appear on your page as well as in comments, likes, and posts. 

Your cover photo can be something that demonstrates the services you offer, like a pristine lawn, a sparkling countertop, a freshly paved driveway, or a freshly stained deck. Think of it as a way to show potential customers what you do instead of telling them. 

And as with your profile picture, make sure the image is high-quality, clear, and properly sized to ensure it enhances your page. 

Pro Tip: To add or change a profile picture or cover photo, go to your business page and hover over the image you want to update. When you see a small camera icon appear, click it and upload a photo from your computer or phone.

5. Tell visitors what to do next

One of the best parts of having a Facebook business page is that you can add an action button to tell customers what they should do next.

For example, common call-to-action (CTA) buttons for home service providers include: 

• Call Now: Linked to your business phone number.
• Book Now: Goes to your website’s booking page.
• Send Message: Starts a conversation in Facebook Messenger.
• Get Quote: Sends customers to your contact form or estimate request page. 
• Contact Us: Goes to your website’s contact page. 
• Learn More: Takes customers to your services page, FAQs, or website. 

To add a CTA, go to your Facebook business page, click Add a CTA (or Edit Button if you already have one), and choose one from Facebook’s list of CTA options. 

Having a CTA makes it easier for customers to take the next step without having to search for your company on Google or figure out how to request a quote on your website. 

But make sure to choose the right CTA for your business and customers. For example, Book Now, Get Quote, and Contact Us are great options for businesses with websites, but they won’t work if you don’t have one already. 

Use website-building software like Jobber to get online in minutes so that when your Facebook followers are ready to get a quote, book a job, or learn more about your services, you have somewhere to send them.

6. Publish your page

When your page is complete, you’ll need to publish it before it will be visible online. 

To make your page public: 

• Go to Page Settings at the bottom left of your Facebook business page
• Navigate to General, then Page Visibility
• Click Edit
• Select Page Published, then click Save

Once that’s done, your page will be publicly visible and accessible.

7. Invite followers

After your page is live, it’s time to invite your friends and family members to follow it so you can build an audience. 

To invite your personal Facebook friends to like your page: 

• Go to your Facebook business page
• Look for Community on the right-hand side of the page
• Click on Invite Friends, then select who you want to invite from the popup 
• When you’re done, hit Send Invites to notify friends of your request

Note: You can only invite people you are connected with on your personal profile to like your business page. If you don’t have any friends on your personal profile, work on adding people you know before sending out invites.

8. Make your first post

Once you have a page and some followers, start using your page by making your first post. It can be anything from a simple welcome post to a short introduction to your business and the services you offer. 

It may even be a small discount or contest entry for anyone who follows you by a certain date. 

Whatever it is, make sure it’s friendly, clear, and free of errors to make a good first impression. 

After you gain a following, post regularly to keep them engaged and to stay top of mind. You can post pictures of completed jobs, promotions, service updates, and whatever else you want to share with customers. 

READ MORE:Facebook post ideas for service business owners

9. Promote your page

Promoting your Facebook page helps to get more followers, grow your community, and increase reach. To start, you can promote your page by: 

• Posting about it in your newsletter or email campaigns
• Linking to it from your website
• Inviting followers from your other social media pages to find you on Facebook
• Running Facebook ads in your local area and for the services you offer
• Asking happy customers to share your page with their networks
• Including a link in your invoices, review requests, and payment receipts
• Adding it to your business cards and marketing materials

This will help you to grow your follower count and build a community of loyal and engaged customers who are interested in what you have to say.