HVAC Social Media: 30 Post Ideas to Get You Started (+ Helpful Tips)

Make sure to include a call to action (CTA) and a link to your HVAC website whenever possible. This tells your followers what to do next and can encourage them to contact you for HVAC services.

Check out these examples of HVAC social media posts using ideas like the ones listed above:

1. Facebook

Facebook isn’t just for posting status updates and messaging friends. You can create an HVAC business Facebook page and connect with your customers on one of their favorite social media networks.

This platform is the perfect place to share photos of your work, links to your most recent blog articles, and five-star reviews from happy customers. Customers can also message you to request a quote or other information.

2. LinkedIn

LinkedIn is a social media network designed to help professionals connect with each other across various industries, including HVAC. You can also post content that positions you as an industry expert.

Whether you want to reach more commercial HVAC customers or simply network with other local business owners, LinkedIn could be a good fit for your HVAC business.

3. Instagram

Instagram is a visual platform that focuses on photo and video posts. Users can tag their content with hashtags, allowing other users to find content that’s relevant to their interests.

You can create your own visual posts and use at least one relevant hashtag (like #hvacbusiness or #hvactechnician) to attract followers who are interested in your HVAC content.

4. X

Formerly known as Twitter, X allows you to share short 280-character posts with your followers. You can talk about your brand and services, or share timely content about current promos and industry news.

The character limit can be a challenge, but you can always tell followers to click a link to a page or article on your website for more information.

5. YouTube

If you have the time and skills to create video content, YouTube could be a great fit for an HVAC social media account.

You can show off your business, work, and team in a quick visual format. This is also a great way to share DIY content showing followers how to complete HVAC maintenance tasks.

As an added bonus, all YouTube content can be shared on your other social media pages to help you gain followers on those platforms.

6. TikTok

TikTok is a video platform where users can share videos about popular topics, trends, and challenges. It’s designed for a younger audience, but videos are shared across other social media platforms like Facebook, too.

Videos are typically on the shorter side but can be up to an hour in length. You can provide everything from helpful how-to guides to day-in-the-life content to engage your followers.

Most of these platforms also allow you to run targeted ads with any budget. A paid social media campaign lets you reach your ideal customers based on criteria like their age and location.

READ MORE: HVAC ads: examples and advertising tips

1. Set social media goals

Your HVAC social media posts will get the best results if you set goals for yourself. For example, maybe you want to gain 100 new followers this year or double your followers’ likes for each post.

When you have concrete goals, it’s easier to measure whether you achieved them. This is essential for any HVAC social media marketing strategy and will help you grow your social media presence.

2. Plan out your content in advance

You may not have time to post on social media very often. That’s okay—sit down once a month and plan out a handful of posts for the coming weeks using a social media scheduling tool like Hootsuite.

If you add in a few more unplanned posts during the month, great! But at least you’ve already done the heavy lifting and created most of your posts ahead of time.

3. Avoid sensitive subjects

You want your social media content to be as relevant and appealing to your followers as possible. This means avoiding topics that could upset any of your customers, like politics or religion.

4. Use a graphic design tool

It’s easy to create professional-looking social post images using tools like Canva. You can use the free version to make graphics in different sizes for different platforms, all with your HVAC business branding.

5. Respond to questions and comments

While you can answer simple post comments with an emoji or quick response, others will take more effort. Followers may have questions about your services, which you should address in the comments where other followers can see your answers.

Some followers may even have complaints, or may say negative things that are unrelated to your post. Tell these followers that you’ll send them a private DM to resolve the situation and take the conversation out of the comments section.

Pro Tip: Don’t have time for HVAC social media management? Hire a virtual assistant, digital marketing intern, or other support person to handle it for you.

6. Promote your social media profiles

Mention your social media handles on all of your HVAC marketing materials, including your website, business cards, email marketing, flyers, and door hangers.

This will help your ideal customers find you online on the platforms that are most relevant to them.

Ready to try social media marketing for HVAC?

Social media is an essential part of your HVAC marketing strategy. Try our post ideas, follow our useful tips, and get more HVAC leads with every post.