10 HVAC SEO Tips to Attract Customers Online

Note how some of these results are shown on a map, while the one at the bottom shows information from the company’s website. All of this information is displayed thanks to SEO for HVAC contractors.

In this article, we’ll explore some helpful ways to improve your HVAC SEO marketing and attract qualified potential clients to your website—just like these other businesses.

You should also pay attention to technical aspects that improve your visibility in search results, like:

• Does the layout adapt well to different devices, including smartphones and tablets?
• Is the website accessible to users with disabilities and compatible with screen readers?
• Have you provided quality content for every page’s title tag and meta description?
• Does every image have alt text and a description so Google knows what’s in the image?
• Does every page load quickly so viewers can see your content right away? (Google’s PageSpeed Insights can help with this.)

Regularly reviewing and optimizing these aspects of your website can significantly improve its performance on search engines, attracting more visitors and potentially increasing conversions.

Don’t have a website yet? Get your business online fast with a simple, professional website in just a few minutes. All you have to do is provide Jobber with details about your HVAC business.

Your HVAC contractor website comes with:

• A quote request form to help convert visitors into leads
• Google Business Profile integration so potential clients can easily navigate to your site through local SEO
• A dashboard that lets you track visitors and associated work requests

HVAC service pages

Most customers looking for HVAC services aren’t just searching “HVAC company”—they need help with a specific system and problem.

That’s why you should create a page for every HVAC service you offer. This will increase your online visibility and help potential customers find your website when they’re searching for a specific HVAC service.

For example, potential clients who search “AC repair Columbus” will find Buckeye Heat’s air conditioning repair page. Those searching “Columbus heat pump replacement” will also find a page for that service on the same website:

To help with your HVAC contractor SEO, each of your HVAC service pages should:

• Explain exactly what problems you solve and why potential customers should choose you as their HVAC contractor
• Have a page title that contains the keyword you want to target (e.g., “furnace installation Denver”)
• Include advice that helps homeowners troubleshoot their HVAC system problems so they contact you with the right request
• Have buttons or links throughout the page that take customers to your contact page or online booking form

HVAC software like Jobber helps you save time on scheduling by letting customers book a visit with you online. This makes it easy to schedule work and grow your HVAC business with little effort.

Location pages

If you service multiple geographic areas, having a page for each location is great for local SEO. It boosts your visibility in search engine results and helps potential customers in those locations find you.

For instance, your “Detroit AC Repair” page and “Ann Arbor HVAC Repair” page can both rank at the top of search results and attract leads from each city.

As you’re planning service and location pages, head over to Google and type in “HVAC service + [YOUR LOCATION].” See which websites show up at the top of the list of search results.

Go to each of these websites, explore the pages that are ranking on Google, and try to understand why they’re ranking and how you can boost your own local SEO visibility.

Contact page

Every page on your website should link to a contact page where potential customers can get in touch with your business. Provide information like:

• Your phone number and email address
• The address of your head office and links to your individual location pages
• Links to your HVAC social media profiles
• A contact form or quote request form

Use Jobber’s quote request form on your website to let potential customers request the service they want, along with preferred dates and times. Jobber will send you a notification as soon as the request comes in.

Your quote request form could look something like this:

The website is full of other quality content and this article does a great job of answering the question, so it gets great visibility at the top of Google’s search results.

Some HVAC SEO experts advise against this approach because it doesn’t always lead to a new customer. However, this article links to the website’s services pages and invites customers to request a free estimate.

If your website provides value paired with clear next steps, customers will consider your business a trusted source of information—and a trusted HVAC contractor they should hire.

READ MORE: HVAC marketing ideas to win new customers

So how do you choose which content marketing topics to write about? Start by reading HVAC blogs and looking at competitor websites to see what topics they cover. Then run your list of possible keywords through a free keyword research tool like WordStream.

When you type in “why is my furnace leaking water,” you’ll see how many potential customers are searching that exact keyword and how competitive it is:

You’ll see that “why is my heater leaking water” is a keyword that roughly 2.4K homeowners search every month, with a low number of websites competing for that term. This is a good keyword to write about.

Start by targeting keywords that have the lowest level of difficulty. Once your site has started ranking for these terms, you will have an easier time ranking for higher-difficulty keywords.

Pro Tip: Successful content marketing takes a lot of work. Consider investing in a freelancer or an HVAC SEO agency to help you create quality content that is highly visible in search engines and competes with more established HVAC websites.

The more complete and detailed your Business Profile is, the more likely it is to show up when customers search for HVAC companies nearby.

When you build your Business Profile, you can include your service area, hours of operation, contact details, and a link to your site. You don’t need a physical address to set up your profile.

To make your Business Profile look more detailed and professional—and improve your ranking in search engine results—you can also add: 

• A list of your HVAC services
• The number of years you’ve been in business
• Photos of your technicians and systems you’ve installed
• Special offers (like discounts on your HVAC replacement services)
• Answers to frequently asked customer questions
• A quote request form that collects new HVAC leads

From your reviews dashboard in Jobber, you can see your average Google rating and respond to reviews. You’ll also see your latest reviews, along with HVAC marketing resources to help you manage your business’s reputation.

With enough positive reviews and ratings from customers on these listing sites, your HVAC business could easily appear in a “top 15” list like this one—even if you aren’t an SEO expert just yet.

Social media platforms often use “no-follow” links, meaning Google won’t notice links to your website. However, Google still factors your social media presence into your overall ranking, so make sure to invest effort here.

Search engines level the HVAC industry playing field. You don’t need a massive digital marketing budget to compete with big companies—just a solid HVAC SEO strategy, some support from experts, and a commitment to improving your online presence.

An HVAC SEO campaign doesn’t work overnight. It’ll take time to see results, but the outcome is worth the effort. Keep at it and you’ll be getting more HVAC leads in no time.

Need more HVAC SEO marketing tips? Get insights from this episode of Jobber’s Masters of Home Service podcast: