Painting business flyers are one of the best ways to reach new painting customers. They’re very affordable, and they can give you faster results than other marketing tactics.
Getting new customers for your painting business can be as easy as putting up a flyer on a community bulletin board or hand-delivering it to neighboring houses right after you’ve finished a job.
In this guide, we’ll show you several different types of painting flyers you can try out. You’ll see examples of each kind and learn how to use painting flyers to get new business.
6 types of painting company flyers
1. Painting company tearaway flyers
Tearaway flyers are most often found on bulletin boards in community centers, town halls, and businesses. They usually measure 8.5” x 11” and have basic information about your painting company.
All of this information is repeated on a series of tearaway tabs. That way, potential customers can tear off a tab and use your contact details to get in touch later on.
Here’s an example of a tearaway flyer for a painting business. It’s easy to customize and quick to print, with a compelling offer for a free estimate:
2. Painting letter template
Like an actual letter, a letter-size flyer measures 8.5” x 11”. This makes it easy to design and print at home. You can fold it in thirds and send it in an envelope or put it unfolded in a prospect’s mailbox.
Zazzle has a range of letter-size template designs you can use to create your own printing flyers. This is just one of several painting advertising examples:
3. Painting flyer A3 template
An A3 flyer measures 11” x 17”, giving you more room to work with than a letter-size template. This larger flyer size is best for bulletin boards and larger public spaces.
If you use an online tool such as DesignCrowd, you can work with a graphic designer to create a colorful, eye-catching painting flyer design like this one:
4. Painting company postcards
Marketing postcards are typically sent by mail. They measure 4” x 6” and have eye-catching images and colorful text to help them stand out. Because they’re small, use both the front and back.
Here’s an example of a well-designed painting company postcard from Quality Student Painters:
This postcard has all the information a potential customer needs. It also makes it clear that the company is already in the area providing painting services to other homes in the neighborhood, which helps create word of mouth.
5. Painting door hangers
Door hangers are flyers that hook onto a standard door handle. They can range in size since they don’t need to fit in a mailbox or on a bulletin board, but the standard size is 3.5” x 8.5”.
Here’s an example of a downloadable door hanger design on Etsy—just one of many painting flyer ideas you can choose from:
This door hanger conveys services using professional photos and a clean design. You can easily swap out the image for before/after photos targeted to your ideal customers.
6. Painting brochures
Brochures are a more detailed type of flyer that provides extra information about your business. You have multiple sides or pages to work with, so you can share as much detail as you want.
That said, it’s a good idea to include only as much information as necessary. This helps avoid overwhelming customers with information.
You can use a website like MyCreativeShop to design a professional painting brochure that looks something like this:
Note how the template is still a standard letter size, like other types of flyers. But the information is arranged in a way that makes it easy for customers to read—and act on.
What to include on house painting flyers
For your painting flyers to be effective, there are a few essential details your flyer needs to have:
- Your painting business name and logo
- Contact information (e.g., phone number, email address, online booking details)
- A brief list of the painting services you offer
- Before-and-after photos showing off the quality of your services
- A call to action (e.g., “book online,” “get a free quote”)
- Time-sensitive details about discounts, special rates, or promotions
By including this information, potential customers will know what you offer and how to contact you to book your services. That’s the purpose of a painting flyer, so include everything listed above.
Just be sure you know who your ideal customer is and what services or promotions will encourage them to get in touch.
We’re going to be very clear about who our target customer is.
We’re trying to go after the affluent middle class who have [money] to be able to spend on painting projects.
How to use painting flyers
Painting flyers are simple to make and even simpler to use. Just follow these quick and easy steps:
- Define your audience. Figure out who your ideal customer is and distribute flyers in places where that type of customer spends time.
- Pick your area. Decide where your flyers will go, whether that’s grocery stores, community centers, or individual homes in specific neighborhoods.
- Ask for help. Distributing flyers is a big job. Ask your employees, friends, and family members to help put up, pass out, or deliver flyers to your ideal customers.
- Bring them to jobs. When you complete a painting job, you can leave a flyer with that customer and put more in the mailboxes of neighboring homes.
Why use painting company flyers?
House painting flyers can be an efficient and effective way to reach new customers and achieve your marketing goals. Here are just a few ways painting flyers can help your business:
- Spread the word about your business: Painting flyers help to get your business name in front of new eyes. Not everyone will become a customer, but they’ll remember you when they need a painter or when a friend asks for a recommendation.
- Reach small and large groups: Different flyers can reach different group sizes. For example, tearaways can be hung in a public location to reach a large group, while door hangers go to specific homes to reach specific customers.
- Promote seasonal services and offers: Flyers don’t have to be generic. You can print different painting flyers each season to highlight a special promotion. Using a fresh new flyer design will help you stay relevant—and help your flyers get noticed.
- Track the success of your marketing efforts: You can use specific promotion codes with your online booking form to see which flyers brought in which customers. That way, you can learn what design, wording, or promotion is most likely to win new business.
Don’t expect to be perfect from the start.
You’re going to make mistakes. All you have to do is learn and keep moving forward. Remain teachable, get better, and you’ll succeed.
Whether your painting company is new or established, flyers are a great way to get your name out there, market your painting business, and bring in new clients.
Start with a basic, professional design that matches your budget and goals, and try new designs, styles, and customer groups as you go. This will help you create a lasting impression with successful, budget-friendly flyers.
Originally published December 2020. Last updated on November 1, 2024.