Window Cleaning Advertising: 7 Ways to Attract New Customers with Ads
Great at making glass shine but not so good at getting new customers? It might be time to level up your advertising.
Don’t spray and pray when it comes to window cleaning ads. Whether you’re just starting out or trying to keep your crew busy, the right type of ads can put your business in front of homeowners who are ready to book.
This guide breaks down practical ways to advertise, so you can find what works and grow with confidence.
Try these window cleaning advertising ideas to grow your business:
1. Build a professional window cleaning website
Your website is the front window of your business. And when it comes to window cleaning advertising, your site is the home base. Every ad, whether it’s on Google, Facebook, or even as a flyer in a mailbox, will point back to your site.
Your site tells potential customers what services you offer, the areas you serve, and how to book a cleaning. Not only that, but a clean, professional site shows you’re legit and builds trust with prospective clients.
Your site should include:
- Your window cleaning business name, logo, and contact information
- A list of the services you offer and pricing
- Your service areas
- Before-and-after shots of completed jobs
- Reviews and testimonials from past customers
- An easy way for customers to book services online
Platforms like Wix, Squarespace, and Jobber make it simple to build your own site without web design experience.
But you can always hire someone to do it, of course. If you’re doing cleanings for high-end commercial buildings, investing in a site that reflects that level of professionalism might be worth every penny.
If you’re serious about attracting new customers, your website is the anchor for everything else you do. Start with a great website to look sharp, book more jobs, and be the go-to window cleaner in your area.
For example, here’s what the site of Squeegee Pros looks like:
2. Run targeted Google Ads
Google is one of the most popular places to run ads. Here are a few types you can use for your window cleaning business:
Local Services Ads
Wondering how to advertise your window cleaning business without spending hours tweaking ad copy or hiring a pro designer?
Local Services Ads (LSAs) might be your new best friend. These ads appear above regular search ads and organic results, right at the top. So, when someone types in “window cleaning near me,” and you’ve got an LSA set up, guess who they’re calling?
Here’s what these ads look like:
Unlike traditional pay-per-click ads, where you’re charged every time someone clicks, LSAs work on a pay-per-lead system. That means you only pay when a potential customer actually reaches out, whether it’s a call, message, or booking request.
This means you’re not wasting money on clicks that don’t go anywhere. You’re only charged when there’s real interest from someone looking to book your services.
LSAs work in the background, bringing you new leads while you’re out cleaning windows. And setup is simple—Google pulls most of the info from your business profile, so there’s no need for fancy graphics or ad copy.
Make sure you have a Google My Business listing and get that verified.
The verification is important because it lets customers know that you’re a legitimate business.
Your LSAs should include:
- Your window cleaning business name
- Google Guaranteed badge (if you have one)
- Your Google Review star rating
- Number of years in business
- Your business hours of operation
What you’ll need to get started with LSAs:
- A Google Business Profile
- Your business license and insurance documentation
- A background check for you (and sometimes your team)
- Service areas and job types
- Customer reviews
What to budget for LSAs:
- There’s no upfront cost to create the ad
- $20-50 per lead, depending on your market
- You control the monthly cap, so you won’t overspend
- Think of LSA budgeting like setting your gas budget—you decide how far you want to go each month
Search ads
When someone Googles “window cleaners near me,” where does your business show up? If it’s not near the top, Search ads can change that. These are the text ads you see at the top of search results, separate from Local Services Ads.
Unlike LSAs, which charge per lead, Search ads work on a pay-per-click (PPC) model—meaning you only pay when someone clicks on your ad. Search ads also give you more control over your ad copy and targeting strategy.
You can bid on terms like “window cleaning service” or “residential window cleaner [CITY],” and your ad competes to be seen first.
Search ads are fairly straightforward. No graphics or videos. Just clear messaging and smart keywords.
Here’s an example of how a search ad appears in Google:
Your search ads should include:
- A website link for a page that’s relevant to the ad (e.g., a quote request form)
- Your business name and service area
- A simple headline describing your services (e.g., window cleaning, window washing)
- A brief description outlining why customers should pick your services
What you’ll need to get started with search ads:
- A Google Ads account
- A list of targeted keywords (think about what customers might search if their windows are dirty)
- Catchy ad copy that’s simple, direct, and focuses on the customer
- A landing page or website to send people to (ideally, one with online booking)
What to budget for search ads:
- $2-10 per click, depending on competition in your area
- $300-1,000 per month is a solid range for window cleaning businesses just starting out with ads
- Higher bids can help you dominate peak seasons
- Your budget should scale with your goals. If you want more leads, you have to spend more.
Display ads
Display ads are image-based ads that show up on popular websites and apps your potential customers are already browsing. This is the visual side of window cleaning advertising.
Unlike search ads, which target people actively looking for your services, display ads help keep your business top-of-mind. Homeowners might not be ready to book yet, but they could be soon.
Let’s say someone recently searched for “how to clean second-story windows” or checked out a home improvement blog. With display ads, your business can appear on the page as they scroll through news, check the weather, etc. It’s a subtle reminder that your services exist.
Here’s an example of what a simple display ad could look like:
If you want to advertise your window cleaning business in a way that builds awareness and nudges people to come back later, display ads are an affordable strategy. And they’re great for retargeting people who’ve already clicked on your site but haven’t booked yet.
Your display ads should include:
- Your business name and logo
- A simple design with minimal text and imagery
- Catchy window cleaning advertising slogans
- A brief description of your services
What you’ll need to get started with display ads:
- A Google Ads account
- Visual ad creatives (images or banners showing off your services)
- Clear messaging that focuses on benefits (e.g., “Crystal-clear results, inside and out”)
- A website or booking page where you’ll send people who click
What to budget for display ads:
- 50 cents to $3 for each click or 1,000 impressions, depending on targeting
- $200-750 per month is a reasonable starting point for window cleaning businesses
- Extra budget if you want to include remarketing (ads that follow people who’ve already visited your site)
Pro Tip: You can also try Yahoo ads, Bing ads, and other search engine advertising methods.
3. Reach local customers with Facebook ads
Window cleaning Facebook ads help you connect with new clients who live in your service area.
You can use these ads to target your ideal customers based on their age and interests.
In general, your Facebook ads should include:
- Your window cleaning company name
- Several lines of text describing why customers should choose your business
- An attention-grabbing visual, like a photo or video
- A call to action that tells the customer what to do next (e.g., call, send a message)
Here are three Facebook ad types to try:
Video ads
Not many things grab attention like a before-and-after video. A short clip showing filthy windows becoming crystal clear is satisfying to watch and builds trust. People on Facebook get to see the quality of your work and how much better their home or business could look.
One of the most overlooked strategies for advertising your window cleaning business is using video ads to answer the questions your customers are already asking:
- How do you clean high windows safely?
- Why hire a professional window cleaner instead of doing it myself?
- What’s the difference between interior and exterior window cleaning?
These videos don’t need to be long—just 15-30 seconds. But make them helpful and visually compelling. Show yourself in action or highlight customer testimonials.
What you need to get started with Facebook video ads:
- A smartphone or camera for recording high-quality video
- Simple video editing software, like Canva or InShot
- A Facebook Business Page
- A compelling script or message that’s clear and helpful
- A call-to-action like “Get a free quote today”
What to budget for Facebook video ads:
- $5-20 per day is a good starting point for local window cleaning campaigns
- $150-600 per month, depending on how many videos you want to run
- Optional budget for professional video editing (if you don’t want to do it yourself)
Boosted posts
You can boost a Facebook post—that is, pay to promote one of your posts—to spread your message to more users. It’s a quick, cost-effective way to increase your visibility to people in your area who might not have heard of your business yet.
Have you already posted a great review or a timelapse of a window being cleaned? Boost it to get it in front of more potential customers. Show off your results without needing to create a new ad campaign from scratch.
Here’s an example of a boosted post:
What you need to get started with Facebook boosted posts:
- A Facebook Business Page
- An existing post (photo, video, or text) with engaging content
- Know who your target audience is—location, age, and interests
- A CTA, like “Send us a message” or “Get a free quote”
What to budget for Facebook boosted posts:
- $5-10 per day is a good starting point for local outreach
- $50-150 per month, depending on how often you want to promote posts
- Optional budget for high-quality images or simple design tools like Canva
Carousel ads
These Facebook ads let you showcase up to 10 images or videos in a single scrolling format. Perfect for showing:
- Before-and-after photos
- Different types of windows
- Reviews from satisfied customers
- Demonstrating your cleaning process
- Your services for homes, storefronts, or multi-story buildings
This visual approach to window cleaning advertising gives you the space to educate and impress.
Your carousel could look something like this:
What you need to get started with Facebook carousel ads:
- A Facebook Business Page
- A Facebook Ads Manager account to launch and monitor your campaign
- Up to 10 high-quality images or short videos
- A unique headline for each card, like “See the before and after”
- A unique CTA for each card, like “Get a quote”
What to budget for Facebook carousel ads:
- $5-20 per day for local campaigns with a small radius
- $100-300 per month for ongoing or seasonal promotions
- Optional budget for a graphic designer or photographer (if you don’t want to do it yourself)
4. List your services on lead generation websites
Lead generation platforms like Angi, TaskRabbit, and Thumbtack are practical window cleaning advertising ideas that get results. These sites act like matchmakers, connecting your business to homeowners and property managers who are searching for your services.
Whether you’re looking to fill some of your availability or attract a stream of new customers, lead gen sites help you reach customers ready to book without doing much legwork yourself.
Most charge either a flat monthly fee or a pay-per-lead rate, so be sure to monitor your results and budget accordingly.
Here’s what a window cleaning ad looks like on Thumbtack:
Your lead generation ads should include:
- Your window cleaning business name
- A clear list of services (residential, commercial, screen cleaning, etc.)
- A description of the neighborhoods or cities you serve
- Your average star rating or review score
- Optional: A testimonial, your typical response time, and how many times you’ve been hired through the platform
5. Distribute flyers, postcards, and door hangers in your area
Print materials like flyers, postcards, and door hangers are classic ads, and they still work!
Are you wrapping up a job in a neighborhood? Targeting homeowners during spring cleaning season? These hand-delivered ads can help attract new customers right where they live.
Window cleaning flyers
Flyers are a cost-effective way to promote your services to homeowners nearby. With a flyer, you can quickly explain what you do and why someone should choose your business. This type of window cleaning advertising works especially well in neighborhoods where people care about their homes’ appearance.
After finishing a job in the area, leave flyers in mailboxes and on porches. They offer a personal touch that digital ads can’t always match.
[A 5-around is] a printed flyer or business card.
If you’re doing one house right here, do the neighbors. To the left, across the street, and then you go to the right side. That’s five around. And if we need more work, we’ll do a 10-around.
Your window cleaning flyer could look something like this:
Your flyer should include:
- Your business name and logo
- A catchy slogan or headline
- A brief description of your window cleaning services
- Contact details (e.g., phone number, website URL)
You can also create tearaway flyers. Put them up on bulletin boards in grocery stores, gyms, public libraries, etc. (Just make sure to ask for permission first!) Here’s an example of a tearaway flyer:
Window cleaning postcards
Postcards are a simple but powerful way to stay in front of customers, both new and existing. Whether you’re offering a seasonal promotion or thanking a loyal customer, postcards help you make an impression without requiring much effort.
Take Revive Washing, for example. They personalize their postcards with a neighbor’s name, pricing, and how to book. They also include customer reviews for social proof.
Your postcard should include:
- Your company name, logo, and branding
- A message explaining why the homeowner is receiving the card
- A list of your services and window cleaning prices
- Your business contact details (e.g., phone number, email address, website URL)
- Positive customer testimonials that say good things about your services
Pro Tip: Connect Mailchimp to your Jobber account to create postcards and mail them to your customers in bulk.
Window cleaning door hangers
Door hangers are a highly visible way to get your business in front of homeowners. Since hangers are placed right on the door, your message won’t be buried in junk mail or skimmed over on social media.
These print pieces give you just enough space to share your service offerings, contact info, and a compelling call to action. After you’ve finished a job, hang them on the doors of other homes in the neighborhood.
Here are a couple of examples of window cleaning door hangers:
Your door hanger should include:
- Your pressure washing name, logo, and branding
- Contact details (e.g., phone number, email address, website URL)
- Messaging that tells the customer what you offer
- A CTA to encourage the customer to take the next step
Pro Tip: When designing your hanger, don’t forget that it needs a large enough hole in the top-third of the print so it can hang on a door knob. Don’t place important information like your phone number and special offer near that. Keep the top section clean and push the important stuff lower on the hanger where it’s easy to read.
6. Boost visibility with Yelp ads
Running a window cleaning ad on Yelp gives your business prime visibility, appearing right at the top of Yelp’s search results. So
When a homeowner searches “window cleaning near me,” for example, your ad can be the first thing they see.
Your Yelp ads should include:
- Your business name and location
- Star rating and total reviews
- A “Yelp Guaranteed” badge (if eligible, as it adds trust)
- Snippets from customer reviews (like “fast” or “professional”)
- Average response time
- A “Request a Quote” button to encourage fast action
What you need to get started with Yelp ads:
- A claimed and completed Yelp Business Profile
- Photos of your work, such as before-and-after shots
- At least a few positive reviews to build trust
- A service area and business description
- A service list and pricing details
What to budget for Yelp ads:
- Yelp often suggests $5-20 per day, depending on your market
- A monthly advertising budget starting around $150-300
- Optional upgrades like enhanced profiles or video features
7. Take a traditional approach with newspaper ads
Running an ad in the local newspaper is old-school, but it’s still a solid window cleaning advertising idea. It can help you get in front of homeowners who prefer physical media and live in your service area. They might need your help before a big party or just with seasonal upkeep.
Plus, the newspaper is a simple way to build local brand recognition.
In your ad, focus on the value you’re providing for the customer. Talk about things like crystal-clear windows, a better view, or boosting curb appeal.
A newspaper ad should include:
- A simple headline that speaks to a customer need (e.g., “No Streaks, Guaranteed”)
- One key benefit, like same-day availability or eco-friendly cleaning
- Your phone number and/or website
- A special offer or seasonal discount
- A call to action, like “Call for a free quote!”
What you need to get started with newspaper ads:
- A list of local publications that mail to the neighborhoods you want to target
- A simple ad design or template
- A way to track responses, like a dedicated phone line or landing page
What to budget for newspaper ads:
- $50-200 for ad design costs if you plan to outsource it
- $50-500 for a weekly or one-time ad placement, depending on the size and reach
Grow your business with ads
Paid ads are just one piece of your marketing strategy, but they’re a powerful way to get your name out there and attract new customers. Smart spending can give your window cleaning business a boost.
Start by choosing one idea from this guide that feels doable based on your time and budget. Your ad spend can be small at first. Measure your results and pay attention to what brings you the most calls and inquiries.
Once you’ve found what works, double down and turn that stream of leads into a full calendar.
Want even more advertising tips to drive growth? Check out this video: