Window cleaning flyers can help you build awareness, get new clients, and promote your deals. Best of all, they’re one of the easiest marketing tactics to master.
Read on for window cleaning flyer ideas, including what to put on them, where to find free templates online, and the best ways to distribute them to get more clients.
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5 window cleaning flyer design examples to inspire you
1. Postcards
You’ve probably received a marketing postcard in your mailbox before. Many home service businesses use them to capture new leads in their service area.
Using flyer templates can simplify the creation of window cleaning postcards, making it easy to design attractive and professional-looking materials.
Let’s look at a great example of a window cleaning postcard from Revive Washing.
The front of their postcard features a tagline, logo, and image. It’s clean, professional, and has a great photo.
The back of the postcard is loaded with eye-grabbing features:
- A customizable message that tells the homeowner you’ve completed work in their area
- A free price estimate showing how much your services cost
- A call to action (“book your free quote online”)
- Real photos of their team
- Client testimonials that prove they’re a trusted business
- Contact information that makes it easier for a potential client to get in touch
- Social media platforms for clients to find them online
These things combine to showcase Revive as a trustworthy and legitimate brand. And that’s what a high-quality and well-designed postcard can do for you.
Consider using window cleaning postcards if you want to:
- Highlight promotions and special offers or discounts
- Target large groups of customers, like streets, subdivisions, or neighborhoods
- Create brand awareness by using your logo and brand colors
How much do window cleaning postcards cost?
Custom-designed window cleaning postcards that need to be printed and distributed are one of the more expensive options. The cost depends on how you approach design, where you print them, and how you distribute them.
Mailchimp has a postcard maker that lets you design your postcard with your logo, branding, and even promo codes. They will mail your postcard for around $1.00 per card within the U.S. You can also sync your client list directly with Mailchimp to avoid errors or double-entry.
READ MORE: Learn all about postcard marketing here
2. Door hangers
Door hangers hang on residential doorknobs. They’re harder to ignore than postcards, and they’re often used to target smaller areas, like a specific street or your clients’ immediate neighbors.
Here’s an example from Bright And Fresh Cleaners LLC:
Many things make this window cleaning flyer stand out:
- It offers a discount
- It highlights that you can get a free quote
- It mentions liability insurance
- It includes contact information
- The logo, colors, and images are clean, sharp, and colorful
This one also includes a small paragraph about the company, which can effectively create a personal connection between a potential customer and your business.
Consider using window cleaning door hangers if you want to:
- Target specific homes
- Build brand awareness
- Promote group rates and special offers
- Emphasize the importance of maintaining clean windows for a professional image
Because you can target minimal areas, door hangers can encourage group rates and discounts between neighbors and specific communities.
How much do window cleaning door hangers cost?
Like postcards, the custom design, production, and distribution of door hangers can be costly, but you’ll save on postage. You can cut costs by using online printing services and targeting specific streets or even just the homes near those of existing clients.
If you use an online printing service like Vista Print, the more your order, the cheaper they become. For example, a batch of 50 door hangers costs around $0.90 a unit but drops to around $0.17 per unit if you order 500.
READ MORE: Learn how to upsell your services for bigger and better jobs
3. Tearaway flyers
Tearaway flyers can be posted in high-traffic areas where your potential customers will see them. They can grab one of the tabs with your information and inquire about your services.
Here’s an example of a basic but effective window cleaning tearaway flyer:
Even though it’s simple, this window cleaning flyer includes all the information a potential customer needs, such as a business name, services, and details about completing an online booking for a free quote. It’s short, sweet, and to the point.
You can use tearaway flyers if you want to:
- Cast a wide net to a large group of customers
- Save on design, printing, and distribution costs
- You’re just start getting the word out about your services
Pro Tip: Use window cleaning software to keep track of where customers are coming from to see which of your marketing efforts are the most successful.
How much do window cleaning tearaway flyers cost?
Tearaway flyers are generally the cheapest type of window cleaning flyers available.
It’s simple to design yourself, and you can print it at home. This makes tearaway flyers virtually free, aside from your own paper and ink costs.
As a bonus, a single tearaway can be used by up to ten customers.
4. Full page window washing flyer
A poster-style flyer has more space to play with over a postcard or door hanger, so you have space if you want to add additional information. You can use a design tool like Canva to build a simple flyer layout.
Here’s a simple full-page flyer example from Tiver Window Cleaning & Power Washing.
What makes this flyer stand out is its simplicity. It highlights the services they specialize in, plus has a clear call to action to call or text for a free estimate.
Use a full-page flyer if you want to:
- Put your brand front and center
- Showcase your specialties or services offered
- Provide a clear way for your clients to contact you
How much do full-page flyers cost?
If you design yourself, a full page flyer can be inexpensive. And like with most printing services, the more you order, the cheaper the per-unit costs. With a service like Vista Print, you can get a full page glossy flyer printed for under 50 cents per page if you order 250 flyers.
5. Window cleaning flyer template
If you don’t have the time or expertise to build your flyer from scratch, you can also leverage a template if you need something pre-built and easy to customize (Jump ahead to find window cleaning flyer templates).
Here is a basic flyer template design from PosterMyWall.
A template like this allows you to easily add your logo, contact details, and services offered. It even includes a customizable QR code that drives potential customers to contact you.
Consider using a template if:
- You don’t have design resources at your disposal
- Saving time and money is important to you
- Showcasing your unique brand isn’t a priority
Pro tip: Set up your QR code to link to your quote request form to automate and speed up your clients’ quoting process.
How much do flyer templates cost?
There are many free window washing templates online, like the one above, that you can customize and then download. Then, you can use either online printer services offered by the provider or find a local print shop to print your flyers. Again, the more you order, the cheaper per unit.
What to include on your window cleaning advertising flyers
An eye-catching and effective window cleaning flyer should have the following, regardless of the format.
- Company branding: Including your business name and logo
- Contact information: Website, phone number, email address, social media
- Services offered: List of services or any specializations
- Promotions and offers: Discounts or promo codes, free quotes or estimates, group rates
- A call to action: Clear instructions on how to book a service, contact you, or get a quote
- Additional information: Client testimonials, liability insurance details, tagline, or brief company description
Incorporating these elements ensures your flyer includes the info your potential client needs to attract interest and contact you for services.
Where to find window cleaning flyer templates
If you don’t want to work with a designer (or it’s not in the budget), using a template to create your flyers is a great option. Try one of these online design tools to create a professional-looking flyer.
Pro tip: Regardless of which service you use, you’ll want to select a font and color that best matches your branding and keeps your flyers simple and easy to read.
The best ways to distribute your flyers
After you’ve designed and printed your flyers, you’ll need to come up with a distribution strategy that will get the most reach and drum up new clients for your business. Below are a few options to consider.
- Online distribution: Use digital versions of your flyers and share them with your social followers, or send them to your email distribution list.
- Direct mail: Using services like MailChimp or your local postal services, you can use targeted mailing lists to specific neighborhoods or communities within your service area.
- Door-to-door distribution: As you or your team works in your service area, you can hand-deliver your flyers within the neighborhood. Door hangers are a great option here as they’ll be easily seen when residents open their front door.
- Community bulletin boards: You can advertise on their bulletin boards if you can partner with local businesses such as grocery stores, cafes, or community centers. Tearaway flyers work especially well here.
- Local partnerships: Look for complementary businesses to partner with to promote each others’ services. Know of any real estate agents, maintenance companies, or landscapers in your area? See if they’d be interested in cross-promotions.
Winning with window cleaning business flyers
Try to match the type of flyer you use to your business to keep costs manageable.
If you’re starting your window cleaning business, you may not have a logo or branding yet. In that case, a tearaway may be the best option. On the other hand, if you’re established and looking to scale, door hangers, postcards, or referral flyers may be the best option.
Experiment with new designs, messaging, and distribution strategies to learn what works best for you. Then, grow your plan from there. You’ll know it was a success once you get a call from a potential client who found you through your flyer!
Originally published in January 2021. Last updated on September 20, 2024