Adam (00:18)
Welcome to Masters of Home Service, the best podcast for home service pros like us. I’m your host, Adam Sylvester, and I want you to crush it in business. How’s your website doing? You know, have you touched it recently? A lot of people just build a website in like a night or two when they first start their business, and then they just forget about it and never really think about it ever again. My guest today is Oscar Gill, and he is a master at SEO. And I’m really looking forward to seeing how he can give you a game plan for your business going forward. So, Oscar, welcome to the show.

Oscar (00:47)
Thank you for having me, glad to be back on the show. 

Adam (00:50)
So, about SEO, what do you think is the most common mistake that early entrepreneurs make, you know, the listeners to show they’re making with SEO? What do you think is the most common problem? 

Oscar (01:00)
Yeah, common theme you can put it is like there’s two types. There’s two things to a website. You have the design portion, which is like how it looks, and the photo, text, or the color. And then you have the optimization part. So, too many people are spending too much time on the design part, making it look fancy or trying to make it do some cool things on the website, where, you know, you can spend however much time or however much money on a web design that looks fantastic, modern, beautiful, has all this functionality. 

But if it’s not optimized to where it’s ranking for specific keywords in your area for the services that you offer, that website will still produce no results for you. So it doesn’t matter if you spend a whole year on it or you spend $5,000 on getting the most unique-looking website. If it’s not optimized, it’s not gonna produce results. So that’s why I say spend 80 % of your time on the optimization and 20 % of your time on the design. Because the design, as long as it’s clean and simple, has a few calls to action and a few key parts to it. It’ll take you much, much further having a fully optimized website with a simple design than having like this super functional, crazy looking website with no optimization.

Adam (02:08)
Yeah, I’ve seen so many people make these sexy, beautiful, amazing websites, and they’re useless because the bones are so bad. Give me an example of what like an optimized page looks like. What’s the header actually? Give us the answers to the test.

Oscar (02:23)
Yeah, so to optimize a page, and this is going to be, there’s going to be three types of pages that you want to optimize: your homepage, your service page. And then if you’re, if you go to the customer, which I think most of us do, will be your service area pages. No, the biggest page, the most pages you want to make, are going to be your service pages. So on each page, it’s going to be the list of things you have to optimize is your page title, meta description, and the URL.

The content you want to have between let’s say 800 to 1400 words, depending on the service. If you do want to average things out, each page should have a thousand words of content. Your homepage, you kind of want to push that more towards 1400, 1600 words of content, because the homepage will be the strongest page. You want to have one H1, which is going to be on the hero section. You want to have two to four sections. 

Adam (03:10)
The hero section?

Oscar (03:11)
So, the hero section is just above the fold. The first part of the, yeah, is a top part of the page. You want to have one “heading one” or “H1.” Two to four H2s. And then another big part of it is you need to make sure all your pages are interlinked to each other. 

Adam (03:29)
So let’s pause for a second. It’s like header one would be gutter cleaning in Charlton, Virginia.

Oscar (03:34)
Yeah, yeah. basically, yeah. So, you want to have one page per keyword. So you might say, well, I do these three services, and I can just cram it in there. Well, if that’s the case, create three different pages. That way, each page has its own specific keyword it’s going for. So if you are in, you know, Austin, and you’re an HVAC, yeah, what your homepage might be, HVAC specialist in Austin. And then let’s say you offer, you also offer plumbing. Well, then you’ll create a second page that says, ‘Best plumbers in Austin.”  Let’s say you’re electrical as well, because you have a big company, then best electrical, you know, whatever in Austin. So it’s one page per keyword for the most part. 

Adam (04:14)
What should the header two say?

Oscar (4:15)
Yes, on that one, the, the, you want to kind of play that is you don’t want like what’s called keyword stuffing where you’re just “best plumbers in Austin,” “hire best plumbers in Austin.” I mean, we’re in 2025. Google is far beyond understanding that already. 

(04:33)
And the way I put it is write the page, let’s say a thousand words, write the page first and foremost, answering the questions and giving the best information you can to your potential customer. What is the service? What it’s about? Who’s it for? Who is it not for? How long does it take? What tools, products you use? What’s the expected outcome? How long does it take? Insurance, whatever, like give the best answer of a page that you can in a thousand words. So write for the human first.

Adam (05:02)
Okay.

Oscar (05:03)
After that, you go back in there and that’s where you do the small minute optimizations to make it SEO friendly. So let’s say, you know, if you are in Austin, you’d want to have, let’s say, Austin in your H1 tag and you want to have the Austin keyword and maybe two of the H2 that you have. So like you don’t need to go overly crazy and like just every single word, every single paragraph has like your service in your city. Write for the human first. After the fact, make sure that your service keyword is in there, let’s say, four to six times. And let’s say your service area, like the city, let’s say it’s in there another four to six times. That’s like an entire SEO. You literally replicate that on every page, your homepage, your services pages, and your service area pages, and you interlink everything, meaning if you talk about you know, gutter cleaning on this page and you also offer, you know, window cleaning, then you’re interlinking these pages to each other. You make sure all pages are interlinked to each other. And that’s an entire SEO strategy. Like that’s literally what you do on every page, every time. It’s very easy to lean toward the design part because it’s like the most front-facing part of it.

Whereas like, know, whether you’re using Squarespace or Weebly or WordPress, have you, like the design part, it’s the most like, hits you in the face because that’s what you see. But in terms of discovery, in terms of like people finding your website and being interested in your services or inquiring about whatever services that you offer, that has to be the actual technical SEO part. And another common misconception is like it has to be very technical, whereas like there’s coding or like this, there’s this, like very like robust, you know, behind the scenes that you have to figure out.

It’s very straightforward. The analogy I always use is like if you drive standard, like a car, manual, the mechanics of it is like very simple. It’s like making it second nature is a thing that takes a while. So like the actual input of SEO and what you have to do on the backend in terms of the page title, meta description, whatever you have to do, it’s quite simple. It’s just like actually learning how to put the whole strategy together to actually produce results on your website.

Adam (07:08)
What are some of the most critical elements to a website with SEO that you would think is a header tags? Is it image titles? What are some of those elements that our listeners should be paying attention to?

Oscar (07:19)
Big picture thinking. I would say all those things are important. I can give you a quick rundown. Like every page on your website needs to have an optimized page title, optimized meta description, optimized URL, optimized H1s, and H2s. All those things have to be on every page. I think the biggest mistake I see when it comes to optimizing a page is the lack of content. If go to any website right now, every page they have, like that website, might have maybe two to four pages, maybe at max. And then those pages might have 200 or 300 words of content. So I’d say I lean a lot more towards the content-heavy side. Like, whenever we’re creating websites, on average, each page is going to have a thousand words of content, right? Some might be like 1400, some might be like 900, 800, but on average, every page has around a thousand words of content. Just because, again, like you’re giving more information to Google on what your website is about. But then also on the user side, there’s gonna be some people that just quickly skim a page, they’ll read a few bullet points. Okay, good, I’ll call them. Then you have other people that will read every single word and read every single little FAQ that you put on there, and that helps them out. So from what I just said, having those optimized things and then going heavy on the content are the key elements to every page. And again, that’s literally it. As far as on-page optimization, doing those things, interlinking, and then being heavy on the content,

That’s what you literally need on every page to be successful.

Adam (08:49)
I know what we’ve been doing for the last 18 months is building out a page for each subdivision in our city. So obviously, Charlottesville, Virginia, is the main homepage. But then there’s Crozet, Virginia, there’s Amarillo County, and there’s Earleysville, and there’s all these sub-towns that people live in. They might search literally Forest Lakes gutter cleaning. And if there’s a page for that on your website, then they will land on that page, and then they will end up doing business with you because you caught them.

And so you can create this whole web, this huge net of all these subpages based on localities in your town, instead of just focusing on Charlottesville or Houston.

Oscar (09:27)
Yeah, that’s true. That’s one method you could do. I mean, a big thing from that too, because there’s local SEO, and I make that a clear point. Like, there’s a difference between like web SEO and local SEO. Web SEO could be like e-commerce or software, right? Where you’re trying to rank like a blog post. That’s not like local SEO because local SEO is very intent-based. Like the only reason anyone searches for any local business is because there’s a problem, right? So we’re not trying to rank for a blog post or for like some product or some you know, random page. 

Another big thing with that, it comes to location and such, it’s going to be like, and it’s going to be a little more difficult depending on your style of business or your type of business or your location or the services that you do. But it’s also having like a, not just a Google Business Profile and not just an optimized Google Business Profile, but then having a physical location. Cause that, that’ll be a big difference in terms of ranking because with local SEO, there’s three places you can rank on, right? There’s the local Map pack, which is when it shows like three businesses. Have the organic listing at the bottom, which is 10 organic listings, and then ranking like in the maps itself, right? And having an address is probably, again, it’s good because it means like not every business is going to be able to have like a verified address. In one regard, it’s kind of an advantage if you are able to get an address. but then it also kind of slows you down and then maybe it doesn’t slow you down, but you’re just kind of climbing a bigger uphill battle when you don’t have a physical address associated to your Google Business Profile.

Adam (10:55)
Because if you have an address, then Google is going to funnel you more calls because you’re close by. And if you don’t have an address at all, it just Google doesn’t like that as much. It’s just just that’s what it comes down to.

Oscar (11:04)
Yeah, because on that one in the settings, you’re considered like a service area business. So it’s kind of generic, which, if you’re in a smaller area with not as much competition, not as many businesses that have addresses, you will still show up. You know, you won’t have like the little directions tab is just like, it’ll show you there. But yeah, if you’re like in a somewhat decent market where there’s more businesses that have addresses, it’s a harder hill to climb. Just because even if you rank on the first page, but you’re ranking on the organic list, which is like those 10 links underneath the maps, most of the clicks are going to go to those three, to that map pack. It’s a lot easier said than done to get an address, but having an address will make a big difference in local SEO to optimize your Google Business Profile.

Adam (11:46)
How else do you optimize it? Photos, videos, like how else do you make sure that Google’s like showing your local listing, and so just like disappearing

Oscar (11:56)
Yeah, so on that one, it’s always like, and this is like across like whether you’re doing it for Yelp or anything, it just literally fill out everything. Like that’s the most basic thing you can say because on the Google Business Profile, it doesn’t show everything across the devices. Like some things that you see on the mobile device aren’t shown on the desktop. So it’s one of those things where you just want to fill out everything as much as you can. And there’s two things to it. like, for instance, the Google Business Profile posts, it’s not really like an optimization for SEO to where like if I post once a day, it’s gonna help my SEO. But what it can do, because there’s two parts to it. There’s like the optimization and then the conversion side of things, right? So like, it’s not gonna like boost your profile in terms of, he’s posting more frequently, he’s adding keywords in there, so we’re gonna rank them higher. But it might show where if you are ranking well with your profile, and people click on your listing and they scroll down, and they see all the last time he posted something was, you know, two years ago, then maybe that’s in the signal to the, you know, to the potential customer saying, like, you know, they haven’t posted in two years, so maybe they’re not active or something. So it’s not really like an optimization thing, just like a conversion-based thing. So the easiest answer is fill out every field that you can and just maximize as much as you can from it. Even filling out the services or even the products. Like what we do is I have the services listed out on my, on my profile, but then what you can also do is, and this isn’t like optimization. It’s for like kind of conversion, but you can create products as it feels like an e-commerce product. Still fill it out for the URL, add the page to your website. That way on the mobile device, cause it’s not going to show on the desktop, on the mobile device, it’ll show products and it’ll show your services right there in the forefront. So yeah, but they eat like everything I just said, literally just fill everything out as much as you can. If there’s some fields that don’t look like they don’t pertain to your business.

You can leave those blank, but for the most part, and again, whether it’s Yelp or your Facebook profile or your Google Business profile, just fill out as much information as you can.

Adam (13:55)
Oscar, I want to pause for a minute and talk about Jobber. Jobber helps people get reviews for their business and it helps optimize their website. How does Jobber help people get reviews?

Oscar (14:04)
Yeah, so inside of Jobber, there’s the, you can automate the review process, and that one is vitally important. Like it doesn’t matter if you have 50 reviews or a hundred reviews or 500 reviews. Like that’s something that never, never stops. Just because it builds instant trust with complete strangers. Like if there’s a business that has five reviews or a 3.5-star rating overall, or a second business doing the same thing, with 300 reviews, with a 4.9-star rating overall, the trust immediately goes to the business that has the greater rating. So that’s something that we use every day and that you should never stop getting reviews, and Jobber definitely makes that easier.

Adam (14:42)
Jobber makes that super easy. If you’re not using Jobber, you need to, especially for getting more faster reviews. Go to jobber.com/podcastdeal, get the exclusive discount, and start using Jobber to run your business today. 

(14:53)
I think I’ve always looked at it from like, there’s two buckets of SEO. There’s the SEO that’s the content that’s designed for Google to find me and to show me. And then there’s content that’s really actually just there for my browsers, my prospects to learn about me. It’s not necessarily there for Google. And so do you make a distinction there, too? Like this content is really for Google, and this content is actually just for eyeballs.

Oscar (15:19)
Yeah, cause it’s very easy to go into a, into it’s called the Google Keyword Planner, which it shows you all the search volume for a specific keyword in your area. And it’s very easy to try to create content, like just around whatever search volume is there. So there’s like, there’s two kinds of pages you can create, right? There’s going to be like an optimized page made for like, for optimization. Like you’re to try to rank this page on the first page of Google, and people will find it. And depending on what business you’re in, that’s going to be like your, your, most popular services.

And then it’s what I call like an explore page. like there’s a page, like for instance, there’s, there’s services that we offer. Like, for instance, it’s called a smoke order removal, pretty self-explanatory. We remove the smoke out of, out of a, the odor of out of a vehicle. If you look inside the Google Keyword Planner, there’s technically zero search volume for that service. Like it technically says, no one is searching. There’s nothing to be shown. Yeah. So we still create a page and optimize it. You know, it’s on our website. And it’s like a month after we published that website. We’ve generated maybe, and it’s not going to be much. It’s like maybe four to 10 leads a month for that specific service. But again, like if you, if you compound that over a year and you say that’s, that’s 50, 60 leads, and you know, the average ticket price is $600. That’s all based on a keyword. That said, there’s no search volume. Like no one is searching for this keyword yet. It’s still generating, let’s say call it, you know, 400 leads in a year on a keyword that there’s technically by the Google Keyword Planner, no search volume. So on that one, it’s like a lot of people say, there’s no search volume. So like, I’m not even gonna bother with that one. But like for us in our business, we had a lot of people asking for that service. So it’s like, well, clearly there’s a need for it for people in our area. I checked the Google Keyword Planner, and there was no search volume. And again, like if I was, well, no one’s searching for it. So it doesn’t matter. But again, that’s why it’s not made to go and get a ton of leads and be like, bring you a ton of customers.

But there are still people like that, because people were asking us for that service, we’re like, some people were asking for it. And once we publish it, we’re like, man, like, and because no one is ranking for that keyword, we’re the only ones. So it’s like, you’re the only one that I found in your area that offers this service. So that’s why I said that there’s two types of pages. There’s one that’s going to bring in traffic. It’s going to, you know, bring you a lot of leads. And then you have the other ones, the explore pages, where it’s not, it’s not going to be a massive keyword with a bunch of volume.

It’s not going to be like this, just this money, you know, this lead generator that’s going to just pump out leads every single day. But if it’s niche enough and if it’s a problem you’re solving, people are searching for that. Even if it doesn’t say people are searching for that in Google, and you’ll literally be the only person for that, for that solution, because you’re the only one that’s running for it. 

Adam (18:02)
And if you add up all of the pages that you’re doing that with, then you get tons of leads because it’s a long tail. You you have your homepage, tons of leads, maybe the second most visited website or page on your site gets a ton of leads too, but then it quickly goes down. But all those little hits make a difference. You’ve added them all together.

Oscar (18:20)
That’s the thing that we do is we create a page for every service that we have. Yeah. And depending on what market you are in, like how most businesses do it, depending on the industry that you’re in is they’ll have like packages. And I always stay away from that just because, like you said earlier, you’re able to cast a wider net if you have a dedicated page for every service.

Adam (18:45)
People don’t Google packages, they Google the service they’re thinking of in their own words.

Oscar (18:49)
Yeah, exactly. Yeah. So it’s much easier and a lot more effective to rank for a bunch of different services, whether it’s a big keyword or a small keyword. If you break all the services into pages, that’s why when you go to like, you know, because we only have like 14 services, which to others might seem like a lot, but then you go to like HVAC, plumbing, electrical, and assuming like they have all those services in one business. I mean, they have like 60 different pages for every little service that they have. And it might seem like overkill, but like it also helps to the point where like, you know, if you have an issue with, I don’t know, there’s something very specific and then you see that very specific problem as a service that they offer, you’re like, oh, that’s exactly what I needed. Like, you know, if your AC goes out, of course you’re going to go and look for, you know, AC repair, what have you. But if there’s like, I don’t know, just think about something niche and then you see that very specific service on someone’s website, you’re like, oh man, that’s exactly what I needed. Like, you know, it’s not like this grand, like, oh, I just need a, you know, a general AC repair. It’s like that’s the exact problem I need, and they do it. So let me contact them about it.

Adam (19:48)
Yeah, I mean, if you’re a home remodeler, a lot of people are going to Google ‘home remodeler.’ But also people are going to Google bathroom remodel, and basement remodel, and attic and bathroom, and bedroom remodel, and dining room remodel. And if you have for each one of those, you’re going to get all the business.

Oscar (20:07)
Yeah, I mean that’s as simple as it is. Yeah. And it is a lot of work, but the great thing about SEO is that it’s, for the most par,t a one-time deal. Right? And that’s why I say, like, I put such an emphasis on optimization and not design. Just because, like literally on the design part, if you just spend however long you want creating one good-looking template, you just use that template for the next 40 pages. The design part is like, I think most businesses over-index on how important they think design is. You have to have a few key elements, calls to action, what have you. It’s nowhere near as important. And it’s not just my opinion. I would look at a lot of other 10 to 300-million-dollar home service businesses to see what their website looks like, because they pull in a lot of organic traffic. Literally, the 20 I’ve looked at, and I clicked on every page and went through everything just like just to get a full in-depth analysis like how their website is built?

I’d say 80 % of the pages are just the exact same template, just replaced with different photos and different content. So that’s why I don’t over-index on the under design because the optimization part, getting more eyeballs on your website for whatever services or whatever industry that you’re in, that’s far more important and impactful to your business than trying to make every page like it has to be different, and let’s do that. Literally don’t, 20 % of your time should be on design.

Adam (21:29)
Yeah, when I started my lawn care business back in 2013, two or three years thereafter, the whole fad was like, make your website as amazing looking as possible. And, but now when I go to these big websites you’re talking about, all these home service companies are like nationwide, they’re not, they don’t look like that. They don’t look amazing, but they have really good structure, and they are effective. They work. And so I used to get surprised by that. Like, oh, I expected this company to have this really visually enticing website.

But that’s not what sells. It looks good enough for the eyeball. But it’s catering to both. It’s catering to Google for organic search and leads, because that’s all it matters is leads. And it looks good enough for the eyeballs. But like it’s not they’re not going overboard on that because it doesn’t really matter long term. That used to surprise me. It doesn’t surprise me anymore because I know what they’re doing now.

Oscar (22:18)
Yeah,

and that’s what I say. You know, the most common thing I, as far as like when you’re building a website, building a website is that everyone likes to say, I want to get on WordPress because like it allows you to be the most customizable and you can do all these crazy things. It’s like WordPress allows you to do a lot of customization. The issue with that is, like most, and like in my industry for sure, most of them can’t even learn that the amount of the learning curve is too big. It’s like the amount of time it learns you to figure out three features to this thing on another platform, you can learn it in half the time. Still have a very great clean-looking website, but like not spend, like you spend more time learning how to use it than just making the website when you try to think about WordPress or elements or all these things. So that’s all I get. Most of the time, anyone who talks about creating a website, eight out of 10 times, they’re overdoing the design part. 

Yeah, I have another example where I have a second website that I created in my area, just as a, like, let me just test some things out. I’m not putting any time or effort behind it. Like, I would create a page in less than 40 minutes. I wouldn’t proofread it or edit it or anything. I put stock photos, like the most like, I’m gonna just put the most minimal effort on this website. There’s still test pages on the website. You know, I didn’t put all my best behind it. It’s generating leads right now.
Granted, I don’t have any reviews on the Google Business Profile, no photos on the Google Business Profile. All the pages are like halfway done, but it’s optimized, and it might get like maybe 10 leads a month. But it’s like, and that’s why I can verify like it’s more on the optimization, not the design, because if I, if I literally just had 10 more reviews on their thing or added a few more photos, it would generate more leads. So that’s why, like I know for sure without a shadow of a doubt, the optimization is far, far more important than the design. Because if I just spent like maybe three more hours on that thing, it would probably generate more leads. It was just a side project. It was never meant to like be a second business. Like it was, it was always just like a testing, but that just goes to show like, it’s, that’s like optimization is far more important than design.

Adam (24:31)
And there’s somebody out there who’s like, I’m not sure if my business, if my website is good enough. There are tools online that you can put your website URL in, and it’ll tell you how good it is. It’ll give you a score, and I’ll say your head, your header one is bad. Your header two is bad. Your titles, I’ll tell you all these things. And then, depending on who built your website, you might be able to do it yourself. I’m a big fan of Squarespace. But there’s a way you could probably find it, use ChatGBT and like ask it, like, how do I make my website better?

It’ll give you feedback, and then you go in there and make the changes yourself. And so there are definitely things that people can do right now to turn that dial immediately to make their website better.

Oscar (25:08)
Yeah, for sure. For one, yeah, because there’s so many, there’s so much nuance to it, because like technically you can have a website that’s like getting clicks and ranking on the first page and getting like traffic to the website. But then if you’re missing some key elements on the website itself and it’s not conversion optimized, well then you won’t generate as many leads just because, like you’re not giving the users a clear call to action, right? So, like on every page, what I do is there’s a hero section, there’s going to be a click to call for the mobile devices and then a get a quote or schedule to book online with however they want to do it. And then throughout the page is going to be that get a quote. And then the bottom is going to be the click to call and then the book with us button. Just because, yeah, like even with me, like probably like four years ago, I, I did that and I added a lot more call to actions and like, I objectively saw an increase in leads. Yeah. Just because there was more call to action. Like, instead of having to click on the navigation or scroll up or scroll down, every few thumb scrolls, a call to action would be there. So they’d let me just click that and fill out the form. That is, so it could be fully optimized and whatever. And that’s the nuance part because then let’s say it’s fully optimized, you’re getting traffic, it’s conversion optimized, so you’re getting leads. That still doesn’t guarantee you get customers, though, because then once the lead is generated, everything after that is no longer marketing anymore.

Then it goes straight to sales. And the biggest issue I see is that, you know, not in a rude way or anything, but like it’s, it’s almost too lazy just to say. “Hey, these leads aren’t good.” Like, what can we do about it? And again, like whether it’s local SEO or Facebook ads or Meta ads, whatever, whatever the case may be, because if you’re closing at a 10 % close ratio, if you’re able to generate, let’s say a hundred leads, which would be amazing. Like I don’t, I don’t know how many businesses generate a hundred leads as is, but at a 10% close ratio, you’re only booking in 10 customers. So on that same math, you’re like, well, I guess we need 200 leads to get 20 customers on the board. And that’s just like, that’s not sustainable. You literally like that makes no sense. Even with like, that’s why all these things come into like, it has to be one, you know, nucleus working together, because with the, with the business owners that I talked to, they put such, which again, like leads, lead generation is super important. That’s how you grow your business. It must be done. But after that lead is generated, it goes to sales. 
Then, if your sales process isn’t dialed in, it’s very, very easy to just blame the marketing. It’s so easy to blame the agencies. Like, these leads aren’t good. They’re not picking up. We only booked in five jobs this month. So I try to tell everyone, whether it’s a business owner, it’s like as important as it is, no matter how much money you’re putting in, even if it’s firing on all cylinders, if your sales process is not optimized, everything else you’ve just did is also not going to work out.

Adam (28:05)
And you want to make sure that you’re attracting the right customers, too. Your website needs to make sure that you’re attracting who you want. Low-end customers, high-end customers, somewhere in the middle. The words that you use, the images that you use, the videos that you show, all that kind of stuff, subconsciously tell somebody, this is the company for me. They charge a lot. They don’t charge very much. They’re the economic version or the brand. They’re an expensive brand. All those kinds of things. And so you want to make sure your website is designed to attract the customer that you actually want to call to ring the phone.
And not like someone who’s like, “You charge too much.” I was like, well, okay, you should have been. Maybe my website is bad and compelling you to call me when you actually want somebody else to call me.

Oscar (28:43)
Yeah, because I mean, that’s why like even just using like stock images and such like, I always just feel like I’d rather you use a low quality photo that you took versus a high quality stock photo image just because it just, you can clearly tell. And then again, but going back to what you were saying like, the website looks kind of fake. And then you say, well, is this a real business, actually? Is this, you know, so yeah, using the proper photos, just not having like the craziest colors on your website where it’s like light orange, bright orange with like white text and you can barely see, and then they, you gotta remember like a lot of your traffic comes through the mobile device. So you have to remember like, it’s always best to check the, how the website is reading on your mobile device because if someone’s not driving, but if they’re in the passenger seat and looking at the, at the device, going to dinner, going to work or what have you, and they’re trying to get someone to come and, and, know, book for whatever service they need.

It’s all happening on the mobile device. So, making sure that the mobile device is optimized, both obviously SEO, but also for conversion, it’s super important. And most of it can be text-based, right? Like, again, like on any of the websites that we make, there’s literally no fancy feature to it. Like it’s literally photos and text. Like if you’re looking at the website, it’s like a photo on the left, text on the right. On the second blog, text on the right, yeah, photo on the left. And then the third blog just centers text, and then you just repeat that process over and over. So yeah, like it’s, it just has to be super simple and clean, but there’s a few key elements. Like we just said, that will attract the right. Cause yeah, if someone is trying to have, or just say, let’s just say like, they just want the cheapest price. If you have your website and and the content, the copy set up properly, they’ll easily tell, okay, this person is not the cheapest, and you can already just. And if you want, like add your pricing on there. That way it’ll off the top to shave off like the quote unquote, like cheap customers from calling you. And that saves them time. And most importantly, it saves you time from trying to, you know, trying to work that lead when at the end of it, they’re not going to book.

Adam (30:46)
Oscar, this is great. Thanks for talking to SEO with us. I’m going to break it down into three actual things that people can do today to improve their SEO. Number one is you want to optimize your service pages. So, for every service that you do, gutter cleaning, gutter repair, gutter install, you want to have a page for each one of those. The second thing you want to do, number two, is service areas. So Charlotte, Virginia, Houston, Texas, every area of town that you work in, if it’s a small or even a neighborhood, maybe a big neighborhood, you have a page for each one of those. And the third thing is to make sure that you’re maximizing your Google Business Profile. It’s free. It’s pretty simple and just takes about an hour and a half to do. Just fill out all the content in there that you can, and that will reap benefits in the long term. Oscar, thanks for being here, man. That was great.

Oscar (31:32)
Great, yeah, thanks. It’s always a joy to be here. If you want, you can go to Instagram, just at DetailGroove, shoot me a message, or give me a follow.

Adam (31:34)
Cool, awesome. Thanks for being here; I appreciate it. And thank you for listening. I hope that you heard something today that will improve and optimize your SEO. I’m your host, Adam Sylvester. You can find me at adamsylvester.com. Your team and your clients deserve your very best, so go give it to them.