Local SEO Made Simple: Get Found, Get Booked, and Grow Your Business

Get found faster and rank higher on local search

In this value-packed session, SEO veteran David Brooks—founder of Contractor Rhino—breaks down the tactics that help contractors dominate local SEO (search engine optimization). With over 25 years of design and SEO experience, David shares what’s working to elevate your Google Business Profile, optimize your website, and increase visibility where it matters most—in your service area.

Whether you’re just getting started or looking to refine your profile for better results, this on demand session covers everything from Google’s ranking factors to advanced optimization strategies. Learn how to choose the right business name, avoid costly mistakes with service area listings, and leverage reviews, photos, and Google Posts to stay ahead of your competitors.

In this Session

• Intro [00:00]
• Business naming best practices [1:02]
• Impact of business location on SEO [3:15]
• Business hours and local rankings [5:39]
• Services offered as a local ranking factor [8:27]
• The importance of accurate citations [10:51]
• Adding FAQs to rank better [11:58]
• Importance of images and videos [13:07]
• Embedding maps on your website [14:16]
• Don’t forget to optimize your website [15:27]
• GBP Review #1: Family Gutters [16:32]
• GBP Review #2: Heartwood Fence [19:23]
• GBP Review #3: Harmcor Plumbing & Heating Edmonton [22:55]
• Summary and Key Takeaways [27:18]
• Q&A [28:31]