Home Service Marketing Strategies for Long-Term Success

1. Focus on branding

From your business name and logo to your colors and slogans, your branding is often the first thing potential customers notice about you—and it’s what sets you apart from the competition.

If your branding is professional, consistent, and clear, prospective customers are more likely to remember you when they need your services. 

Any customer-facing materials like vehicle wraps, postcards, flyers, business cards, social media marketing pages, or websites should: 

• Use the same business name, logo, and colors
• Maintain a consistent tone of voice that matches your brand’s personality—like professional or conversational
• Be free of spelling errors, typos, and outdated information
• Include a clear contact method, like a phone number or email address
• Speak to the home services you offer 

It’s also good practice to have a basic tagline that describes your values, mission, or home services. 

For example, a junk removal company could say something simple like, “Family-owned and operated.” Or, they may go with something fun and catchy, like “You call, we haul!” based on their company’s values and what kind of customers they’re trying to target. 

2. Make a website

A website tells customers who you are, what you offer, and how to book a job. When customers look for a home service provider online, you won’t show up unless you have a website. It’s your digital storefront—and without it, you’re invisible. 

As you grow, you can expand your website to have more features, like online booking, payment processing, and educational content about your services.

You have a few options for creating your first website. You can do it yourself using a website builder or hire a web developer to build it for you. Or, get your business online in minutes with Jobber.

Simply provide Jobber with details on your business and services, and you’ll get a custom, professional website complete with a quote request form.

Pro Tip: For the best results, make sure your website is optimized for mobile devices. Many customers browse and choose service providers on tablets and smartphones, so your website needs to be functional across devices.

3. Leverage SEO

Search engine optimization (SEO) is the process of improving your website and online content so it appears higher in search results. 

For example, if a potential client searches for “handyman in Bangor”, a website optimized for a handyman’s business that serves the Bangor area would be more likely to appear near the top of the search results.

4. Create social media pages

Social media accounts, like Facebook Business Pages, let you share company updates, promotions, and information about your services where potential customers are spending time.

It’s also one of the best ways to leverage video content because you can jump on trends, share how-to videos, and demonstrate your process. 

You can also target potential customers with ads to reach new users who don’t already follow you or subscribe to your content. 

READ MORE: Facebook post ideas for service businesses

5. Claim business profiles

Yelp, Yellow Pages, and Google Business Profile are free online listing platforms that help you appear in search results when customers in your area search for your services. All you have to do is claim your business and fill out a profile with your information (like your address, services, and hours). 

6. Collect customer reviews

Positive reviews tell potential customers that they can trust your business by showing them what real clients think about your company and the services you provide. 

The more positive customer testimonials you have, the more legitimate, trustworthy, and professional you look. 

With review software like Jobber, you can automate asking for reviews from happy customers, keeping customer feedback relevant and up-to-date and saving you time.

7. Leverage promotions

Limited-time deals, new customer discounts, and seasonal offers can lead to more booked jobs. 

But they only work if your customers know about them, which is where marketing comes in. 

For example, a lawn care business looking to generate snow removal clients for the winter season could offer special pricing to customers who book before November 1st. Then, they can share the promotion with email subscribers, make posts about it on social media, and feature it on their website.

8. Build a blog

Writing and sharing articles online (also known as content marketing) educates potential customers on topics related to your services. When customers ask questions online related to your services, blog posts can bring them to your website and provide an answer. 

They help to position you as a trusted expert, so even if a potential customer isn’t ready to book today, they’re more likely to remember you when they are.

Your blog can cover topics like: 

• FAQs from real customers
• How-tos 
• Maintenance guides
• Care tips
• Seasonal advice

For example, a painter could cover topics like which paint finish to use in different rooms, when to use primer, and how to do touch-ups. 

By covering topics related to your services, a blog can help you show up in Google search results, provide content for newsletters and social media, and strengthen your authority and expertise with customers.

9. Send email campaigns

Email campaigns help you reconnect with previous customers, offering opportunities to get repeat business, reviews, and recurring revenue. 

With email marketing software like Jobber Campaigns, you can use pre-built templates to target clients in different segments, like past customers, people who booked in the last twelve months, or residential vs. commercial. 

Then you can automate campaigns to run in the background while you focus on more important tasks. 

It’s an effective way to keep your business top-of-mind and engage customers, ensuring your business is the first one they think of when they need to book a service. 

10. Pay for ads

Paid advertising can put your business in front of potential customers who haven’t heard of you—expanding your reach beyond followers and existing clients. Even a small budget can make a big difference, generating new leads and boosting brand awareness. 

Depending on which marketing channels you use, you may want to invest in: 

• Google Local Services Ads
• Social media ads on Instagram, Facebook, YouTube, or TikTok
• Google pay-per-click (PPC) ads 

11. Start a referral program

Referrals are a cost-effective way to bring in new customers, saving you time, money, and effort. But to get existing clients to refer you to their friends and family members, you’ll need to motivate them. 

A referral program encourages customers to refer friends or family by offering a reward for sending work your way, like a small discount or free service. 

It doesn’t have to be complicated or expensive, all you need to do is: 

• Decide on a fitting reward 
• Set any rules (like it’s only up to a certain value)
• Market it to customers through channels like an email campaign, social media, at job sites, or through flyers 

Then, wait for referrals to start rolling in.

12. Prioritize customer experience

One of the easiest ways to market your service business and build a name for yourself is by offering a seamless customer experience. 

From an initial call or email to making a payment at the end of a job, clients who find the process easy to navigate are more likely to book your services again or send a new customer your way. 

13. Track results

No matter which home service marketing strategies you try, tracking and analyzing results is essential for understanding which efforts are providing the best—and worst—results. 

For example, use:

• Google Analytics to see how many people visit your website, where they live, and which pages they view to see if you’re website is bringing in the right traffic. 
• Google Search Console to see which keywords people use to get to your website, so you can leverage your best-performing content. 
• Built-in analytics for business social media pages to learn about your followers and which posts get the most engagement. 
• Jobber’s Get Noticed Score to find out how well your business stands out online compared to competitors. 

These tools help you understand how your business is performing online so you can invest in the right strategies and adjust or cut the ones that aren’t working.