Originally published in June 2022. Last updated on March 28, 2025.
Once you’ve mastered a pricing strategy for your lawn care services, it’s time to focus on actually selling them to potential clients. Whether you’re looking to attract new customers in your neighborhood, win commercial bids, or just network with more people, having the right sales strategy can make all the difference.
In this guide, we’ll break down several tactics to help you sell more lawn care services, from sending quotes to communicating a final deal. You can use this plan to grow your business and increase your lawn care revenue.
1. Get to know your target customers
First things first—understanding your target market is the first step to boosting lawn care sales. Start by identifying the homeowners or businesses most likely to need your services, like new homeowners, busy professionals, or even property managers.
Then, ask about their pain points when it comes to landscaping or maintenance.
- Do they struggle with weeds and overgrown areas?
- Do they want a low-maintenance yard that still has curb appeal?
- Or, do they need seasonal upkeep that they’re too busy to maintain themselves?
You can also engage with these local communities online and offline. Browse local Facebook groups, make a profile on Nextdoor, or visit town events to start building trust. Then, offer free lawn assessments or discounts for first-time customers to help attract leads.
The better you know your potential customers, the easier it is to master how to get lawn care clients effectively and quickly.
When selling, you need to peel back the onion.
Always ask questions and make your leads feel important and heard.
2. Send professional and thorough lawn care quotes
First impressions matter—especially when it comes to lawn care service and bids. That’s why sending formal, professional quotes is non-negotiable for a successful lawn care business.
A professional lawn care quote should include:
- Service summary – List all services you’ll perform (lawn maintenance, leaf removal, mowing, fertilization, weed control, etc.)
- Pricing and payment – Outline costs and payment options
- Service timeline – Specify frequency (weekly, biweekly, seasonal)
- Terms and Conditions – Include policies on cancellations, refunds, and quality guarantees
- Contact information – Clearly list your lawn care business name, phone, email, and website for quick contact
Think of your quote as the first step in the sales process to build a positive relationship with your potential customer. A well-branded quote not only sets a high standard for customer service but also shows a customer that you’re committed to quality from the start.
Don’t be an estimator or an order taker.
“Be an educator. Be a partner. Take the time to answer questions, explain what it all means, what needs to happen, and exactly what the outcomes are that can be expected. You don’t just hand over a quote and walk away. You become their partner on their project.“
For many busy entrepreneurs, it’s easy to get in the habit of sending a quick quote, moving on to other tasks, and waiting for a response. But in reality, your relationship with the client begins the moment you discuss their needs—not once you’ve secured the job.
To create professional quotes for your clients, you can use a lawn care quote template or try lawn care quoting software like Jobber.
Jobber’s job quoting software makes it easy. In just a few clicks, you’ll have a professionally designed quote with optional line items to help you sell additional services or customizations your customer needs. Plus, automated quote follow-ups and reminders deliver a smooth experience to customers—making it easy to approve online and keep the work moving forward.
A thorough and careful quote approach builds trust and strengthens customer loyalty, showcasing your lawn care business as legitimate and dependable.
3. Get involved in the community
Getting to know the client base in your target service areas not only helps you understand needs but also gives your lawn care company instant visibility. Try to be present in the community when clients are home and follow up with previous customers to express gratitude or offer personalized advice.
- Support local causes – Volunteer for beautification projects around the area
- Attend events – Stop by or sponsor farmers’ markets, fairs, and home shows
- Partner with businesses – Collaborate with nurseries, hardware stores, or real estate agents
- Host free workshops – Host lawn care Q&A sessions or seasonal tips seminars
Not only does this strategy build rapport, but it also positions you as the go-to lawn service provider. You’ll be able to demonstrate your expertise, grow your network, and offer great work to those who need it.
4. Bundle lawn care services and package deals
Some services, like weed control and basic lawn care, usually sell more frequently than specialized services. Start by identifying which tasks naturally fit together, and then create tiered good, better, best service packages for your business.
For example, your Standard Lawn Plan might include mowing, edging, and weed control. A Premium Package could be those basic services, plus fertilization and seasonal aeration. You could also offer specialty add-ons, like a pH soil test, to have an upsell or produce better results for your clients.
Bundling services benefit both your business and your customers by:
- Increasing revenue – Higher-value packages increase your overall sales
- Providing a competitive edge – You’ll stand out with unique, all-in-one solutions
- Improve convenience – Clients get a full-service experience without the hassle of booking separately.
Edward Ramsden of Enviromasters Lawn Care suggests structuring quotes as templates that have different service offering tiers.
Bump a client up to a different tier when they want more services.
For example, tier 1 is cutting every week, tier 2 is cutting, trimming, and flower beds, tier 3 is fertilizer throughout summer, plus a basic tier.
Not only does bundling make your lawn care sales more efficient, it can also boost customer satisfaction by providing more comprehensive lawn care results.
READ MORE: 4 ways itemized quotes help you grow your business
5. Advertise your lawn care services
In addition to the strategies above, having good advertising and marketing strategies helps you sell more lawn care services easily and quickly. Here’s how to make sure potential clients can find and choose you as their lawn care professional.
- Use traditional advertising – Sometimes, old-school methods work best. Eye-catching yard signs in high-traffic areas, referral incentives for happy customers, and direct mail flyers can all drive local business your way.
- Create a business website – A professional website makes it easy for customers to learn about your services and request a new quote.
- Google Business profile – A Google Business profile (formally Google My Business) ensures you show up in local searches and on Google Maps. It’s also a great place for showing off those 5-star ratings from other clients.
- Leverage social media – Platforms like Facebook, Instagram, and Nextdoor help you connect with local homeowners. You can also prove the quality of your work through before-and-after photos, customer testimonials, and promotions.
6. Communicate clearly
Communicating effectively with a potential customer is essential to gaining their business long-term. To win more jobs, get recurring work, and meet sales targets, go beyond simply emailing a quote or an invoice to your clients.
Always follow up to keep the conversation going. It’s easy to forget that your clients are often just as busy as you are, and if you haven’t heard back, the easiest explanation is usually something simple.
READ MORE: Learn how to communicate rain delays to clients
Customers want to feel like they’re in good hands when it comes to service providers, and the way you communicate is the best way to prove that.
“I’ve lost jobs because I gave the low bid and didn’t effectively communicate or connect with the customer,” says Stanley Genadek. “I gave them a bid when I had several others to do that day. I couldn’t allocate the amount of time necessary to really make that interpersonal connection with them, and just ‘phoning it in’ could lose the opportunity.”
Take it from Stanley—carve time out of your busy schedule to make connections with your customers. It’ll help you win more jobs and gain customers for life.