How Don’s Tree Service Grew to $5M+ with Jobber
Learn how Don’s Tree Service scaled from $2M to over $5 million in annual revenue by organizing their operations, empowering their crews, and building a scalable sales process with Jobber’s tree care software.
Wins with Jobber Tree Care Software
- 2.5x revenue growth
- Brought in 3,000 new clients in a single year
- Handles 13,000+ quotes per year without extra admin
- Doubled team size from 22 to 50 employees
- Keeps office and field aligned with one system and mobile app
- Gets paid faster with Jobber Payments and Instant Payouts
- Automates follow-ups and email campaigns to close more work
- Scaled a daily sales processthat reps can track, measure, and improve
A $43 bet that became a $5M business
Doni Jones, CEO of Don’s Tree Service, has been running the Atlanta-based company since 1999. But for years, growth came with growing pains—paper files, handwritten quotes, and communication scattered across crews.
Twenty-five years later, she’s running a $5 million tree care operation with 50 employees and a morning culture ritual that starts with gratitude.
The reason? Jobber’s tree care software.
We’ve been using Jobber for five years.
When we started with Jobber, we were doing right around $2 million. This year we’ll cross over $5.5 million.
Connecting the dots across teams and tools
Before Jobber, information lived everywhere. Quotes were handwritten, schedules were on paper, and the gap between the office and the field was a constant source of friction.
Now, everything lives in Jobber, including:
- Quoting
- Scheduling
- Job management
- Invoicing
- Payments
That single source of truth is what made scaling to 50 people possible without things falling apart.
There was a disconnect between admin and the sales and the crews, and now we’re all in one space, and it’s been great.
Making quotes the first impression that wins
Instead of handwritten estimates, Doni’s team now sends polished, detailed quotes through Jobber’s quoting software. “I feel like it raised the standard… Our paperwork finally matched the quality of our work,” said Doni.
Their quotes typically include:
- Visuals from the job site
- Pricing and scope
- Terms and conditions
- Detailed instructions
And with automated follow-ups, no lead goes cold. Every quote is chased until it’s approved or archived.
When they get a quote from Jobber, they’re like, wow.
If you can give clients that wow factor early on, you’re more likely to close sales.
Keeping jobs smooth and steady
With Jobber’s job management tools, Don’s Tree Service can seamlessly manage the following:
- Schedule visits
- Assign crews jobs
- Tracks job progress
That level of clear visibility helps every team member stay accountable without adding admin overhead.
Empowering field crews with real-time visibility
Jobber’s Mobile App and team communication tools keep the field and office in sync without the constant back-and-forth. It gives Don’s Tree Service crew members access to the following from anywhere:
- Schedules
- Routes
- Job history
“Our crew felt empowered because we were giving them the opportunity to work with this software,“ said Doni. Crews no longer need to call in for job details or directions, and have what they need in their pocket.
Everything was laid out in one piece of software.
The first week we used Jobber, the crew leader was able to look at the job, and I didn’t get a phone call to clarify what was going on with the job.
Collecting payments without delays
With Jobber Payments, Don’s Tree Service sends invoices by text or email and gets paid faster—no chasing required.“Jobber helps me make more money by making the process easy,” said Doni.
Instant Payouts also make funds available immediately, so they can cover payroll or equipment needs without delay.
We just send them their invoice, and they can tap on the link and pay their balance.
Instead of waiting two days, we can hit ‘instant payout’. It’s made a difference because we were able to get the money the same day.”
Using data to fuel coaching and performance
Doni and her leadership team run daily huddles using data pulled from Jobber’s reporting tools.
This helps Doni’s team track sales and quote performance in real time. These insights help them:
- Coach sales reps
- Reward high performers
- Make data-driven decisions every day
We can track productivity and actually see what results are coming from our efforts.
Jobber has just been great with that being able to see those results in real time.
Megan, Sales Manager and Doni’s daughter, also uses Jobber’s reports to coach team members and recognize top performers. “The salesperson’s performance sheet—I love that thing. If it’s measured, it can be improved,” said Megan.
Turning sales activity into scalable growth
To grow consistently, Doni implemented a sales method she calls the 25-25-10 rule. It’s a commitment to making 25 calls, sending 25 texts, and 10 estimates per day. “We went from $4 to 5 million in a year because we held ourselves accountable with the 25–25–10 rule,” said Doni.
All tracked and measured through Jobber’s CRM and reporting tools, Doni’s team uses Jobber to seamlessly track every customer touchpoint in one place—from the first call to the final invoice.
On top of that, Jobber Campaigns automatically re-engages past clients and keeps leads warm, so the sales engine keeps running without the team chasing every opportunity manually.
From 2025, we added 3,000 new clients using this process [25–25–10 rule].
We did 13,000 quotes that converted into jobs last year, and we did 2,335 jobs that were actually completed last year alone.
Building a culture of performance and pride
In addition to Doni’s daily rule, every morning starts with a gratitude circle, review of five-star reviews, and team KPIs—pulled directly from Jobber’s reporting and AI tools.
They offer an AI component that can actually give you ideas on ways that you can improve your numbers and tell you what you could be doing.
Jobber and Doni’s routine keeps her team of 50 focused and connected, without the need for micromanagement. “Each one of our team leads uses Jobber. All we do is get them set up, a few tutorials, and they’re on their way,” said Doni.
Advice from Doni for growing a successful tree care business
Doni didn’t start out with advanced systems or a background in tech. “I was the least tech-savvy person in my company. If I can learn Jobber, anyone can,” said Doni.
Taking that leap to implement software made Doni’s growth possible—all without burning out her team or sacrificing service.
The results speak for themselves. With revenue that’s more than doubled, a growing, successful team, Jobber continues to be the system behind Don’s Tree Services’ growth.
There are more expensive pieces of software out there, but look at the value that Jobber offers.
It helps us make more money by making the process easy and simple.
About Don’s Tree Service
Don’s Tree Service is a locally owned and operated tree care company based in Atlanta, Georgia. Since 1999, the company has provided expert residential and commercial tree services with a focus on professionalism, customer satisfaction, and community impact.