Episode Overview

Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025.

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber. Get started on scaling your business today.

Show Notes

• [00:00] Introduction to the episode
• [00:41] Balancing cost-effective lead generation methods with time investments
• [02:47] Using tools like automated review requests to enhance Google reviews
• [03:41] Building referral networks through realtors and networking events
• [05:05] The value of unique branding, such as creative signs and distinctive uniforms
• [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement
• [07:38] Supporting local causes and events as part of branding efforts
• [09:24] Differentiating between branding and lead generation in marketing budgets
• [10:01] Joining networking groups like BNI to build referral partnerships
• [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions
• [12:18] Structuring effective email campaigns, including newsletters and promotions
• [14:33] Using urgency and exclusivity to drive sales through email marketing
• [15:55] Addressing customer objections and questions in content to build trust
• [19:00] Claiming leadership in the market to enhance credibility
• [21:20] Investing in branded vehicles and uniforms for a cohesive professional image
• [24:20] Identifying ideal clients to tailor marketing and attract the right audience