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Listening Time 23 Minutes

How to Scale to $1M with No Marketing Budget

With Crystal Hamm

Episode Overview

With the right strategies, scaling a business to $1 million without a marketing budget is possible. This episode dives into practical tips, including leveraging Facebook groups, the power of email marketing, using Google My Business for visibility, and creating client loyalty through personal touches. Learn how to build momentum and keep it going with actionable advice designed for home service pros. Join host Adam Sylvester and Crystal Hamm of Go 2 Girls.

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Show Notes

  • [00:00] Introduction to the episode and guest
  • [01:29] Growing revenue to $1 million without a marketing budget
  • [02:39] Using Facebook and free tools like Canva as a primary lead generation tool
  • [06:01] The importance of email marketing for client engagement and retention
  • [07:31] Utilizing Google My Business and collecting reviews to boost visibility
  • [08:50] Building credibility through a professional website and social presence
  • [09:26] How automation and systems like Jobber support scaling efforts
  • [10:37] Implementing a referral program for clients and team members
  • [12:13] The role of customer service in creating loyal, long-term clients
  • [13:39] Creating personal touches like welcome gifts and small gestures
  • [15:34] Handling mistakes to build trust and convert feedback into loyalty
  • [17:19] Recruiting and retaining quality employees as a foundation for growth
  • [19:36] Final advice for scaling, including free tools and local contests
  • [21:03] Encouragement to focus on momentum and the flywheel effect
  • [22:02] Adam’s Key Takeaways: Create a referral program, utilize Facebook groups, email marketing

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

Crystal Hamm

Go 2 Girls

Website: go-2-girls.com
Instagram: @gotogirlsraleigh

Crystal is the founder and president of Go 2 Girls, an award winning residential cleaning and laundry service she launched in January 2016. Under her leadership, the company has grown to be a multi-million dollar service and recognized with “Best House Cleaning” awards yearly since 2017. Crystal’s mission is to make a positive difference in her community and believes that begins with the 50+ employees she is honored to work with each day. Her employees are the heart of her business and she strives to provide a company culture that reflects respect, collaboration and growth.

About Masters of Home Service

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