27 Minutes
What Your Cancellation Rate Really Means and How to Improve It
With Katie Donovan
About the speakers
Adam Sylvester
CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE
Website: adamsylvester.com
Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas.
Katie Donovan
Camp Digital
Website: campdigital.com
Katie Donovan is Co-Founder and current CEO of CAMP Digital. She works exclusively in the $657b home service industry and is an industry leader in digital marketing. Katie has been a member and leader of several successful startups that created an attractive growth curve, resulting in profitable acquisitions.
Katie’s passion and ability to challenge herself continuously drive her leadership and create a unique blend of customer focus, analytics, and marketing experience. She is a bootstrap leader who is passionate about the voice of the customer and customer-driven outcomes. She has an earned reputation for superior customer management and focus, as well as a vast knowledge of Business Intelligence, Marketing Analytics and Attribution. Katie shares her Google and Bing Certified knowledge as an industry leader as a speaker across many industry events and via partnerships.
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