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Listening Time 29 Minutes

Top Sales Tactics for High-Paying Customers

With Jon Margalit and Ben Gonzalez

Episode Overview

Closing high-ticket sales requires more than just a pitch—it’s about understanding your customers’ real needs and tailoring your approach to solve their problems. This discussion covers proven sales tactics, like asking the right questions, uncovering the true pain points, and establishing trust through credibility and clear communication. Learn how to present value effectively, handle price objections, and create long-term customer relationships that drive repeat business. Join host Adam Sylvester, with Ben Gonzalez of White Picket Team and Jon Margalit of Happy Home Helpers and Rags to Riches University.

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About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

Jon Margalit

Happy Home Helpers and Rags to Riches University

Website: happyhomehelpers.com

Jon Margalit is the owner of Happy Home Helpers cleaning and junk hauling service based in Las Vegas, Nevada, and the founder of Rags To Riches University where he teaches aspiring entrepreneurs how to start and grow a cleaning business. Before starting Happy Home Helpers, Jon spent 5 years as head of sales for a tech company that was acquired for $100M.

By leveraging what he learned from his previous experience, Jon applied the same sales strategies to the home service industry and quickly scale Happy Home Helpers to a 7-figure business in less than two years. Jon’s true passion is coaching and teaching others how to achieve financial freedom by replicating his successful frameworks.

Guest

Ben Gonzalez

Executive Lawn Care & White Picket Team

Website: whitepicketteam.com

Ben Gonzalez is the Chief Operating Officer at Executive Lawn Care, a 7-figure lawn and landscaping company based in Texas. He is also the co-founder and Chief Operating Officer at White Picket Team. White Picket Team specializes in providing home service businesses weekly bookkeeping and financial management services, with over $27 million under their management today.

About Masters of Home Service

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