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How to Start a Landscaping Business in 13 Easy Steps

Profile picture of Seth Richtsmeier, freelancer writer for Jobber Academy
Seth Richtsmeier
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Originally published in May 2022. Last updated on February 27, 2025.

Starting a landscaping business gives you the flexibility to work on the jobs you want, when you want to. You’ll create beautiful outdoor spaces for your clients and bring in big money doing it.

In this article, we’ll cover how to start a landscaping business that turns a profit. And how to grow the business over time.

1. Get a lay of the land(scaping industry)

Before you start your landscaping business, you need to get a lay of the land, literally and figuratively. This is a massive industry with serious earning potential. By 2025, the U.S. landscaping market is expected to hit $347.21 billion.

Homeowners are investing more in outdoor spaces, and businesses want to improve their curb appeal.

What’s shaping the industry?

Like any industry, landscaping evolves with trends, technology, and customer preferences.

Homeowners are ditching high-maintenance lawns in favor of native plants and drought-resistant landscaping. Green, organic solutions are also a selling point.

Automated irrigation systems and remote-controlled outdoor lighting are changing the game. Customers love convenience, and offering services like these might give you a competitive advantage.

With unpredictable weather patterns, more people are investing in landscapes designed to handle extreme conditions—whether it’s droughts, floods, or deep freezes. Extreme weather is expected to get worse thanks to climate change.

READ MORE: Landscaping industry statistics and trends

Overcoming challenges

Landscaping businesses (especially new ones) run into their fair share of challenges:

  • Weather patterns are shifting. Your business will have to adjust its approach to plant selection, water management, and project timing.
  • Customers want beautiful outdoor spaces, but they don’t always want to maintain them. You’ll need to balance aesthetics with functionality.
  • Staying ahead means learning about technology like smart irrigation and automated lighting.

There’s constantly something popping up, or something breaking down that you have to stay on top of. And if you don’t constantly stay on top of that, the problems will overcome you.

But I really love that because it teaches you to be a very proactive person.

Keith Kalfas Kalfas Landscaping

2. Get on-the-job experience

Getting hands-on experience is one of the smartest moves you can make before starting your business.

Before you jump into buying equipment and booking jobs, work under an experienced professional to pick up skills and see how jobs should run from start to finish. Plus, you’ll have a network of people who might help you down the road.

You don’t need years of experience to get started. Many landscaping companies hire entry-level workers, and these positions can teach you the ropes:

As a laborer, you’ll do everything from digging and planting to hauling materials. It’s hard work, but you’ll get a feel for the physical side of the business.

As an assistant, you’ll work with landscapers and learn the trade while helping with installations and maintenance.

As a trainee at a large company or specialized firm, you’ll benefit from a structured training program to learn the fundamentals while getting paid.

Skills to set you up for success

Even if you’re planning to focus on design or sales, knowing how to handle the basics will make you a better business owner. Some key skills to focus on include:

  • Plant care and maintenance: Understanding soil types, irrigation, and seasonal care will help you create thriving landscapes.
  • Landscape design basics: Even if you’re not drawing up blueprints, you should know how to balance hardscaping and softscaping elements.
  • Equipment and tool use: From chainsaws to skid steers, know how to safely and efficiently use landscaping tools to protect yourself and others.

3. Write a landscaping business plan

A business plan is like a roadmap to success. It keeps you moving in the right direction and helps attract investors to secure funding.

Your landscaping business plan should include:

  • A cover page that includes your landscaping business name, logo, and contact information.
  • An executive summary that gives a quick overview of your business. It should include what makes you different from other businesses in the landscaping industry.
  • A business overview that summarizes your business structure and work history or experience.
  • A landscaping services list and how you plan to price your services.
  • A market analysis that describes who your ideal customers are.
  • A competitive analysis that lists other landscaping businesses in your area.
  • A marketing strategy that explains how you plan on attracting new customers.
  • A financial plan that includes your sales forecast, budget, and any employee costs.

4. Register your landscaping business

Pick a landscaping company name, register your business, and get a business license. 

Here’s what that process looks like:

Choose a business structure

Before you do anything else, choose a business structure. You’ll need that information for the rest of the business registration process.

Here are your options:

  • Having sole proprietorship (U.S., CA) or becoming a sole trader (UK, AU) allows you to run your business alone and have complete control over it. This is the most common option for individuals starting a landscaping business.
  • Register as a partnership (U.S., CA, UK), or form a joint venture or co-operative (AU) if you’re starting your business with two or more self-employed people.
  • If your business has medium or high liability risk, register as a limited liability company or LLC (U.S.), corporation (CA), limited company or limited partnership (UK), or company (AU). This will help protect your personal assets in case of legal problems.

READ MORE: Should I incorporate my small business?

Register your business name

Next, register your business with your regional government. You can do this at any local registry. 

All you need is the registration fee and a landscaping company name that’s unique, simple to spell, and easy to remember.

Here’s how the registration process will look for you, depending on your country:

Get a landscaping license

You may be required to have a landscaping license (or a gardening license) in your city or state. If you do need one, don’t start landscaping homes or businesses without it.

Your business license will have an up-front cost, and you’ll need to renew it every year. The cost will depend on the type of license you need and the services it allows for.

Head over to your city or state website and look for information about business licenses. You can also find other local regulations by googling “YOUR CITY NAME + business laws.”

Get your employer identification number

If your business is a partnership or has employees, you may need to apply for an employer identification number (U.S.) or business number (CA). You’ll use this unique ID when tax time comes around.

5. Get the right insurance

Business insurance protects you from potential damage, injury, or other accidents.

The most common types of small business insurance you’ll need are:

  • General liability insurance to cover personal injury or damage to a client’s property.
  • Commercial property insurance for damage to your landscaping equipment or business property.
  • Commercial auto insurance for work trucks involved in an accident or other damage.
  • Workers compensation insurance to cover injury to an employee on the job.

Work with your insurance provider to create a custom business owner’s policy with the coverage you’ll need to run your business.

6. Open a business bank account

Set up a business bank account and get a business credit card. Separate bank accounts will keep your business expenses separate from your personal ones. 

This will also make your life easier when it comes time to file your taxes.

Then use accounting software like QuickBooks Online to track your expenses, run payroll, and keep your finances organized.

7. Choose which landscaping services to offer

Before you pick which services you’ll offer, decide whether you’ll serve residential clients, commercial clients, or both.

Homeowners and businesses have different landscaping needs, so choose the one that best fits your skills.

Here’s a breakdown of common services by client type:

Residential services

  • Hardscaping: Build patios, walkways, and retaining walls for homeowners to enjoy their outdoor living areas.
  • Home gardens: Create and care for vegetable and flower gardens.
  • Landscape design and architecture: Design aesthetically pleasing and functional outdoor spaces tailored to homeowner preferences.
  • Lawn care: Provide regular lawn mowing, fertilization, and weed control to keep lawns healthy and green.
  • Seasonal cleanup: Provide spring and fall clean-up services to remove debris and prepare the landscape for the changing seasons.
  • Small tree and shrub pruning: Maintain the health and appearance of smaller trees and shrubs.
  • Softscaping: Plant flowers, shrubs, and trees to enhance the beauty of residential properties.
  • Water features: Install and maintain smaller ponds, fountains, or decorative water features.

Commercial services

  • Erosion control: Implement measures to prevent soil erosion.
  • Hardscaping: Build durable patios, walkways, and retaining walls suitable for heavy commercial use.
  • Irrigation: Install and maintain irrigation systems to keep landscapes watered.
  • Landscape design and architecture: Design comprehensive landscape plans, considering functionality and aesthetics.
  • Lawn care: Maintain large lawn areas, including mowing, fertilization, and weed control.
  • Outdoor lighting: Install and maintain outdoor lighting systems for safety and aesthetics.
  • Snow and ice removal: Clear snow and ice from parking lots and sidewalks for safe access to commercial buildings.
  • Tree care: Prune, trim, and remove large, mature trees.

Services applicable to both residential and commercial

  • Drainage: Address drainage issues, such as installing French drains or improving grading.
  • Fencing: Install fences for privacy, security, or aesthetic purposes.
  • Land clearing: Clear land for new construction or landscaping projects.
  • Grading and land leveling: Level land for construction, landscaping, or drainage purposes.
  • Retaining walls: Build retaining walls to prevent soil erosion and create level surfaces.
  • Seasonal color installation: Plant seasonal flowers and plants to add color and visual interest to landscapes.
  • Sustainable landscaping: Implement eco-friendly practices, such as conserving water and reducing pesticide use.
  • Turf installation: Install new lawns using sod or seeding methods.

By offering a diverse range of services, you can cater to various client needs and potentially increase your revenue streams. Remember to start with core services that align with your expertise and gradually expand your offerings as you grow.

Pro Tip: Check with your state or municipality to see if you need a landscaping license to perform certain services. For example, landscapers in California need a state license for any job that exceeds $500.

8. Buy landscaping equipment

These are the essential landscaping tools you’ll need to tackle your first jobs:

  • Lawn mower
  • Weed whacker
  • Leaf blower
  • Hedge trimmer
  • Lawn aerator
  • Broadcast spreader
  • Tiller
  • Pressurized sprayer
  • Wheelbarrow
  • Shovel, spade, hoe, and rake
  • Pruning shears
  • Tool kit (hammer, screwdriver, etc.)
  • Small gardening tools (weeder, trowel, etc.)
  • Garden hose and nozzle
  • Landscaping gloves
  • Safety goggles and earmuffs
  • Steel-toed boots
  • Bucket (to carry smaller tools)
  • Cargo net (for vehicle)

Curious about what kind of equipment a successful landscaping and lawn care company uses to get their jobs done? We asked Brian Boase from MIL-SPEC Landscaping to open his shop doors to give you an inside look at his tools and setup.

Invest in landscaping business software

Landscaping business software can help you save time managing your business.

Here’s how Jobber’s landscaping business software can help your business run smoothly:

  • Create and send professional quotes that include photos taken at the site assessment. You can also suggest premium landscaping materials, like mulch or crushed stone.
Jobber quote with optional line items below a monthly maintenance package
  • Schedule landscaping jobs and generate the fastest, most fuel-efficient routes.
  • Keep clients informed before, during, and after the job. Send appointment reminders, on-my-way text messages, and automated follow-ups.
  • Instantly create accurate invoices and get paid faster with convenient credit card processing.
Option to invoice now or later when you mark a visit complete in Jobber

9. Price your landscaping services

Pricing landscaping jobs might feel challenging when you’re just getting started. Use these tips to help you set fair and profitable prices:

  • Think about how many hours the job will take, then multiply by your hourly rate.
  • Calculate the total material costs for the service (e.g., plants, rocks). This should also cover any equipment rentals you might need.
  • Add up your overhead costs (e.g., rent, marketing, utilities). Then divide this amount by the number of weekly labor hours worked. This gives you the amount of overhead you need to charge for every hour of labor.
  • Factor in your profit margin. This allows you to profit from a service. Charge a 15–20% markup for residential clients and 10–15% for commercial ones.

FREE TOOL: Try our free profit margin calculator

10. Get your first customers

Marketing helps you reach potential clients and show them what you have to offer.

Start by setting a budget that you can afford. Then create a marketing plan that describes the landscaping marketing strategies you’ll invest in, like these:

  • Create a look for your company (a brand) that’s recognizable by potential clients. Use a tool like Looka to design a logo, pick your fonts and company colors, then order matching business cards, uniforms, and vehicle decals.
  • Set up Facebook and Instagram business accounts. Then share before-and-after images of completed landscaping projects to connect with new customers.
  • Start a customer referral program and ask satisfied clients to write reviews.
  • Build a landscaping website and attract potential customers to it through Google’s Local Services Ads.
  • Claim your free Google Business Profile. Add your contact information, landscaping services, service area, and working hours.
  • Send out landscaping and lawn mowing flyers in the neighborhoods where you’d like to work.

Some of these ideas might work better for you than others. Give each of them a try, then focus on the ones that bring in the most residential or commercial landscaping clients.

Getting the first couple of customers might be challenging, but it grows quicker than you might think it will.

Chase Stetson Mikes Lawn Care Service LLC

11. Build your brand’s reputation

A strong reputation is essential for making your landscaping business successful. Outstanding service not only sets you apart but also earns trust from customers. When homeowners and businesses know they can count on you, they’re more likely to recommend your services.

Here’s how you can maintain high standards.

Handle customer complaints and feedback like a pro

Having a process for handling customer concerns will help. Listen carefully when issues arise, acknowledge any mistakes, and work toward a solution. Looking at complaints as a learning opportunity can benefit your business in several ways:

  • It shows potential customers that you’re committed to providing the best service possible.
  • It can turn unhappy customers into loyal advocates.
  • It helps you to learn from your mistakes.
  • It gives you a chance to retain customers.
  • It helps you manage your brand’s reputation.

Manage your online reviews

The feedback you get online can influence potential customers. Encourage happy clients to leave reviews on Google, Yelp, and social media to build credibility. Respond to those reviews, both good and bad, to show that you’re actively listening to customers and valuing their input.

To receive a steady flow of feedback, ask customers for a review after each completed job. This can be time-consuming, but you can easily set up automatic review collection in Jobber. When you make an invoice in Jobber, you can choose whether to send the customer a review request.

A list of customer reviews on a mobile phone that came from selecting “Yes” for the “Ask for review: option in Jobber Reviews.

12. Hire landscapers and grow your business

When you’re turning away work because you’re too busy, it might be a good idea to hire your first employee.

This will free up more time for you to focus on running and growing your business.

Here’s how to hire lawn care employees and landscapers:

  • Write a landscaper job description and post it on social media and job search websites
  • Prepare questions to ask a new employee and interview qualified applicants
  • Check applicants’ references and ask them to get a police background check
  • Choose the applicant you’d like to hire and offer them the position
  • Schedule the landscaper’s first day of work and train them to do the job properly

FREE TOOL: Find out how much to pay your landscapers

And if you’re not great with finances, consider hiring a professional to manage them for you.

I wish when I started, I would’ve had tax planners, bookkeepers, accountants from day one. I thought I would save some money and figure it out on my own, and I made a whole bunch of mistakes.

So, get those professionals in order as fast as possible.

Paul Jamison The Green Industry Podcast

13. Plan for off-season

If you live in an area with cold fall and winter months, think about how you can generate revenue and keep employees busy during those off-seasons.

You may consider adding fall and winter landscaping services, like:

  • Leaf removal
  • Gutter cleaning
  • Snow removal
  • Christmas light installation

These services can help you stay profitable from late fall to early spring.

You can also use the time to:

  • Update your business plan
  • Market your services to new customers
  • Clean or maintain your landscaping equipment
  • Put new processes in place (like landscaping business software

READ MORE: 21 best apps for lawn care business owners (free and paid)

Frequently Asked Questions

Licensing requirements vary by state and the type of services you offer. Basic landscaping work like mowing and planting may not need a license. However specialized services, such as irrigation or pesticide application, often require certification. Check with your state’s contractor licensing board to make sure you’re compliant.
Startup costs typically range from $1,760 to $3,065. This covers registration, insurance, software, and equipment. If you need a truck or trailer, expect to add around $30,000. Consider financing options like business loans or grants to help with initial expenses.
To get started, you’ll need essential equipment (mowers, trimmers, blowers), a vehicle, and proper licenses and insurance. A business plan, pricing strategy, and marketing plan will help attract customers. Software for scheduling and invoicing can streamline operations.
Pros:
– The industry is in high demand, especially in growing communities.
– Businesses have flexible work schedules and the ability to scale over time.
– There are opportunities for recurring revenue through maintenance contracts.

Cons:
– Seasonal work can lead to fluctuating income.
– Physical labor can be demanding.
– Startup costs for equipment and insurance can be high if you need to buy a truck or trailer.