Marketing for Landscapers: 16 Strategies to Grow Your Company

1. Identify your target audience to reach your ideal clients

Before you start advertising, you need to understand your ideal client, also known as your target audience. Define this group based on factors like:

• Age and gender
• Education level
• Household income
• Family structure
• Neighborhood
• Project value

Let’s say you want to bring in more jobs worth over $10,000. An ideal landscaping customer for this might be someone who just moved into a new construction home and needs a full backyard design where their family can spend time.

Or maybe you’d like to build structures like decks, patios, and gazebos. Your ideal client might be an empty-nester in a mature neighborhood who’s ready to remove their kids’ swingset and create a more elevated landscape design.

Defining your ideal client and their needs will help you better reach this group with a message they’re likely to respond to. This is an essential part of your landscaping marketing strategy.

2. Develop your landscaping brand to make your business easy to recognize

Branding your business tells a potential or new customer who you are, what you offer, and what makes you different from competitors. Your brand should include:

• A landscaping company name that’s easy to spell, say, and remember.
• A landscaping business logo that customers will recognize (a logo generator like Looka can help with that).
• Consistent brand colors, patterns, icons, and photos.
• A unique selling proposition describing what you do differently from other landscapers. (e.g., same-day communication, sustainable materials, custom structure design).

Your lawn care or landscaping company branding could look something like this:

3. Build a landscaping website to showcase your services

A landscaping website is an essential piece of your business’s online presence. To promote your services and attract new leads, your landscaping website design should include:

• A home page that tells prospective clients who you are, the area you serve, and how they can get in touch.
• A description of your landscaping services, including any winter landscaping options.
• Photos or videos of previous projects—not stock or AI-generated photos—so visitors can see examples of your work.
• Links to your social media pages (e.g., Facebook, Instagram, X, TikTok).
• Customer testimonials that tell visitors why they should work with you.
• An online quote request form that allows visitors to book a consultation or job right from your website.

When you build a website with Jobber, you can use a quote request form to collect, track, and manage new customer requests. Customers can fill out the request form with their landscaping requirements and availability.

For example, JT Madison Landscaping & Snow uses Jobber’s online quote request forms to quickly capture new leads right from their website:

4. Use local SEO to get found online

Local SEO (search engine optimization) helps local businesses show up on Google and other search engines when potential customers search for landscapers in your service area.

Here are a few ways you can use local SEO marketing for landscapers to advertise your business:

• Claim your free Google Business Profile. This is a free online business listing that appears on Google Search or Maps results when someone in your area searches for a landscaper. It includes important information about your landscaping business, like hours, contact details, photos of completed landscaping jobs, and customer reviews.
• Optimize your website. This will help you appear higher on the search results page when a prospective customer is looking for landscaping services in your service area. For example, it’s a good idea to list the services you provide and the locations where you operate. You should also make sure your website loads quickly and is easy to navigate.
• Get listed in online directories like Google, Yelp, and Bing Places so potential customers can find your business. You can also use WhiteSpark or BrightLocal to find other local directories to list your landscaping business on, or join your local Chamber of Commerce to connect with new customers in your landscaping service area.

5. Attract customers with content marketing

Content marketing provides useful, relevant information to help ideal customers find your business, get answers to their questions, trust your expertise, and contact you for services. 

Instead of simply promoting your business, this involves creating blog content that solves common problems and shows your experience. Over time, this builds visibility and credibility, creating a steady flow of qualified landscaping leads to your website.

Keep these guidelines in mind when you’re creating content for your website:

• Focus on real customer needs. Your content should answer customers’ questions about their yards or properties, like “what is hardscaping?” or “how often should I water my lawn?”
• Explore different content types. In addition to basic posts, you can try creating guides, checklists, and downloadable resources for your customers. See which types of content bring in the most new business.
• Educate first, promote second. Visitors will trust you more if your information is helpful, so provide useful information before talking about your services.
• Use local examples. Reference local weather, plants, and property types so your content feels relevant to your area.
• Show your expertise visually. Use photos or videos of your actual projects whenever possible to make your content more credible and engaging.
• Connect content to your services. After educating, clearly explain how your company can help with maintenance, installations, or seasonal work.

Dragons Landscaping does content marketing very well. They post often, and their topics are specifically targeted to homeowners in the Dallas area:

6. Use email marketing campaigns to connect with new and existing customers

Email marketing lets you reach past, current, and potential customers with content that educates or entertains them. Here are a few ways you can use landscaper marketing emails:

• Tell new landscaping leads about your services and encourage them to buy
• Follow up after service asking customers for a review or referral
• Send a feedback survey asking customers about their experience with your business
• Offer special promotions, packages, or discounts
• Share useful information, like how to maintain stone walkways
• Remind subscribers about fall cleanup and yard prep before the snow falls
• Reconnect with old clients and remind them about your services

Jobber Campaigns help you send the right message to the right customer with a professional, branded email marketing campaign.

• Easily create your email campaign using Jobber’s prebuilt templates that include your company logo and brand colors.
• Choose who to send the email campaign to based on their client tags, job history, or by service.
• Then, track your email campaigns’ performance to see which ones drive the most engagement and revenue for your business.

7. Invest in Google ads to reach customers who are searching for your services

There are two types of Google ads you can use to reach potential customers searching for landscaping businesses: Local Services Ads and Search Ads.

• Google Local Services Ads appear at the top of Google’s search results page when local customers search for landscaping services. Potential customers can book a service or consultation directly from the ad, and you only pay when someone contacts you.
• Search ads appear just below Local Services Ads when you bid on terms a customer may use to search for your services, like “patio builders,” “garden design,” or “deck refinishing.” These ads run on a pay-per-click (PPC) model, so you pay your bid amount every time someone clicks your Google ad, whether they contact your business or not.

8. Use social media to reach more potential customers

Social media marketing involves using your Facebook, Instagram, and other social networks to connect with prospective clients, send visitors to your website, and increase sales.

Here are a few guidelines to help you make the most of your social media profiles:

• Regularly share relevant content to connect with prospective customers where they hang out online.
• Respond thoughtfully to comments and messages so your customers know you care about them and provide good communication.
• Share before-and-after images of landscape jobs, customer testimonials, and tips for lawn or landscape maintenance.
• Post consistently so your business stays visible in local feeds and doesn’t feel inactive.

Primero TX Landscaping uses their Facebook account to share images of completed jobs to show prospects the quality work they do:

9. Create a customer referral program

A customer referral program turns a satisfied customer into new business for your landscaping company.

After a job well done, ask customers to refer your business to family, friends, and neighbors. You can even offer an incentive like a service discount or upgrade, gift card, or cash reward.

Jobber Referrals help you get more referrals without any extra work. Just set up your customer referral program in Jobber and let it run automatically. Here’s how:

• Automatic referral requests: Encourage more referrals by sending follow-up requests to satisfied customers once a landscaping project is completed.
• Track referrals easily: Ensure every referral is accounted for with shareable links for clients or manual entry options you control.
• Reward your referrers: Show appreciation to clients who refer your business by automatically applying service credits to their next invoice.
• Monitor referral performance: See how referrals contribute to your business by tracking conversions and revenue without any manual effort.

10. Boost your reputation with customer reviews

A collection of positive online reviews can help you build a reputation as a trusted landscaping business and stand out from the competition.

You can ask for reviews in person when the job is complete, over the phone, or automatically with Jobber Reviews. Here’s how:

1. Automatically ask clients for a review via text message once they’ve paid their invoice.

11. Advertise in local media to attract more attention

Traditional local media can help your landscaping business reach a wide audience in your service area. These channels build brand awareness and trust among your ideal customers, who already rely on these channels for information.

Explore local marketing channels like:

• Radio: Local stations let you target your ads to specific towns, neighborhoods, or times of day when homeowners are most likely listening.
• TV: Local cable or broadcast ads can showcase your work in video format, which is especially useful for highly visual services like patios or custom landscaping.
• Billboards: Placing outdoor ads on busy streets or near the neighborhoods you serve can increase awareness and reinforce your brand with passing drivers.
• Print: Run ads in local newspapers, newsletters, magazines, and community publications to reach homeowners who prefer offline media.

Pricing varies quite a bit, depending on the tactics you choose and the types of ads you’re running. Start with smaller, less expensive options that have a dedicated following, and expand into larger formats from there.

12. Hand out branded gear to stay top of mind

Branded gear like hats, T-shirts, uniforms, or tools can keep your brand in front of potential customers long after the first contact.

Your employees can wear and use branded gear to look more professional while they’re on site and reassure the customer that they represent your business.

You can also give branded gear to landscaping customers and local partners as a thank-you for supporting your company. When they use these items, they’ll advertise your brand in a practical and memorable way.

13. Wrap your work vehicle to create instant recognition

Branded truck wraps are a moving billboard for your landscaping business. You can hire a professional to apply paint, decals, or a full-body vinyl wrap with your name, logo, brand colors, and contact info.

Whether you’re parked at a client’s home or driving around, potential customers will notice your vehicle and get the information they need to learn more about your services.

Mullins Lawn Enforcement uses their truck wrap to get their name out when working on big projects. This eye-catching wrap makes it easy to see who the company is and how to contact them:

14. Build business and community connections

Business and community involvement are great ways to grow your landscaping company. By connecting with local groups and nearby businesses, you can build a reputation and keep your own business top of mind.

Consider networking and support activities like:

• Join local business groups and community associations, like the Chamber of Commerce, neighborhood leagues, or local Facebook and Nextdoor groups.
• Build relationships with complementary businesses that can refer customers to you, like builders, roofers, or real estate agents.
• Attend trade shows and landscaping industry events to meet other businesses and explore partnership opportunities.
• Stay engaged with your community by supporting local events, fundraisers, or holiday celebrations.
• Consider donating your services to create or improve public spaces, like parks, community gardens, or neighborhood projects.

15. Send direct mail advertising in your target neighborhoods

Direct mail marketing helps you reach potential customers right in their mailboxes, even if they haven’t heard of your landscaping business before. It’s a great way to increase local visibility and attract new clients.

Here are some common ways that many landscapers use direct mail:

• Get your mail provider to send marketing postcards to homes in a certain ZIP code, or to people who have recently redirected their mail (which often means they’ve moved).
• Print lawn care and landscaping flyers and put them in mailboxes. Just make sure to avoid signs saying “no flyers” or neighborhoods that prohibit ad mail and soliciting
• Go to the neighborhoods where you want to work and place door hangers on all the front doors.

Here are some examples of what your direct mail marketing could look like:

16. Put out yard signs while working to promote your services

Yard signs are a simple, low-cost way to get local exposure at a time when your work is visible to people passing by.

When you’re working at a customer’s home, place a sign on their front lawn so their neighbors can see who you are and what services you’re performing.

Your sign should include your business name, logo, and contact details. You might also add a brief list of services, a website URL, or a call to action like “Call for a free estimate.”

Here’s one example of an effective lawn sign: