10 Lawn Care Marketing Ideas You Can Do Yourself

1. Claim your Google Business profile

A Google Business Profile (formerly Google My Business) helps you appear on local maps and search results when potential customers are looking for the kind of services you provide. It’s also one of the best ways to advertise a lawn care business because:

• Over 5.9 million Google keywords include a version of “near me, and over 800 million searches per month are locally based.
• 78% of all local searches result in a customer making a purchase.

A strong Google Business profile encourages potential clients to click on your listing or website, see what you offer, and contact you to book your lawn care services.

Your Google Business profile will include:

• Lawn care business name and logo
• Contact information
• Client reviews
• Service area
• Lawn care services

For example, if a potential customer is looking for lawn care services in a specific city, they might search “Lawn maintenance near Medina, IL.” On the search results, here’s what they would see:

2. Invest in digital ads

To reach a larger audience, invest in digital ads. These high-performing digital billboards promote your lawn care business by appearing on search engines and social media pages.

Search engine advertising places your ads at the top of the search page on engines like Google or Bing. These can be text-based search ads or specially formatted Google Local Services ads, which look like this:

3. Get more online reviews

Online reviews help you stand out from the competition and show potential customers they can trust your business. This is why reviews are one of the most effective ways to promote a lawn care business.

To get more lawn care reviews:

• Identify your happiest clients. Go through your lawn care CRM and find the customers who ask for services most often or give you the best feedback ratings. Many of them may be willing to leave you a good review online.
• Ask for reviews. When you send service follow-up emails, include a link to your Google Business profile where satisfied customers can share their experiences. Encourage them to use lots of detail, too. 5-star reviews are great, but 5-star reviews with a description of your great services are even better.
• Say ‘thank you’ for the positive reviews. When a client takes the time to leave a kind review, respond with a quick thank you note. It only takes a second, and it makes your client feel even better about your business.
• Respond to negative reviews. Not every review will be a good one. Always respond to negative reviews quickly and try to make things right. If you can fix the problem, you’ll win over unhappy clients by showing you actually care about them.

To increase the number of positive reviews on your Google Business Profile easily and quickly, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from. 

When you make an invoice in Jobber, you can choose whether to ask for a customer review.

4. Build a lawn care website

97% of customers search online to find a local business. If you don’t have a lawn care website, you could be missing out on one of the best ways to advertise your business and to introduce yourself to customers instantaneously as they search.

A clean, professional site not only helps people find you when they’re searching online, but it also builds trust and shows them exactly why you’re the right choice. Focus on creating a website that speaks directly to your ideal customer and makes it easier for them to say yes.

The first step in building a website is deciding how you’ll do it. You can build it yourself using a tool like WordPress or Squarespace, launch a Jobber Website, or hire a freelancer or web agency to do it for you.

Your lawn care website design should include:

• Business name and logo
• Service area
• Contact details
• Lawn care services list
• Lawn care pricing
• Customer reviews and testimonials
• Online booking form
• Before-and-after photos of your work
• Information about your lawn care company and team
• Links to your social media pages

Plan to update your website regularly, too. This can mean adding new images, writing monthly blog posts, or even just making sure your services and pricing are up to date. 

Pro Tip: Your site should be mobile-friendly. This will ensure it looks great and works properly on any device visitors are using, whether it’s their desktop, tablet, or phone.

5. Set up a Facebook Business page

Facebook is free to use, easy to set up, and can help you connect with potential clients who are already spending time there.

Head over to Facebook Business Manager to create a Facebook Business page with your logo, operating hours, service area, and a description of your business.

Once your Facebook Business page is up and running, try these tips for maintaining an effective page and using it as a marketing tool:

• Share regular updates, offers, service reminders, and before-and-after photos
• Create a posting schedule you can stick to (e.g., daily, weekly)
• Use original company photos taken on the job
• Ask clients to leave reviews on your page
• Invest in Facebook ads that direct viewers to your page

6. Send out email marketing to existing clients

An email marketing campaign lets you send mass emails to a specific client list. You can also schedule certain emails at important times or milestones.

For example, you could email customers to:

• Measure your service quality with a customer feedback survey
• Offer seasonal promotions or discounts
• Share useful information, like DIY lawn care tips
• Remind them about spring cleanup services
• Re-engage with old clients to drum up new business

With Jobber Campaigns, you can send emails fast using premade, branded templates that are built for specific goals and customers.

7. Distribute lawn care flyers

Print marketing, like lawn care flyers might be your best bet if you want to advertise your lawn care business to a specific neighborhood—and if you want to guarantee that your marketing materials get directly into the hands of future clients. 

The best flyers and postcards use your service business branding (like your logo and colors), a special promotion, and your contact details. Here’s an example:

8. Start a customer referral program

A customer referral program encourages word-of-mouth marketing by offering something in return—like a discount on future services. 

To get started, let your current customers know you’re offering rewards for referrals, give them an easy way to share your business (like a custom link or printable card), and follow up with a thank you message when their referral books a service.

This type of marketing is especially effective because it attracts new clients who already trust your business. Plus, Jobber Referrals helps you get a referral program running in no time. You’ll be able to easily track referrals, automate rewards, and grow your customer base thanks to your great reputation and high-quality work.

9. Invest in vehicle wraps

Vehicle wraps for your truck or trailer can be a larger marketing investment, but shouldn’t take long to see a return. Consider it a mobile billboard where potential clients can see your branding (and contact information) when you’re out on the road.

The team at Mullins Lawn Enforcement invested about $3,000 to wrap their trailer, but they felt it was a better and more practical investment than paying for a traditional billboard in town.

Knowing exactly who you’re trying to reach–and what’s most likely to catch their attention–makes marketing decisions like these even easier.

10. Set up sandwich boards at job sites

Place a branded sandwich board on the lawn while you’re servicing a property. The sign should have your business name, contact info, and an eye-catching design. Some of your clients might also let you keep signs on their lawn for a few days after service.

When local residents know you’re doing work for their neighbors, they feel like they can trust you, too. They can also see that you’re doing a good job—and they can always chat with their neighbors (your clients) about your services.