Pest Control Ads: 20 Real Examples and Advertising Tips

Pest control ads are paid promotions that help you reach potential customers through channels like social media, Google, and print. The best pest control ads combine a clear message with eye-catching creative and a strong call to action that encourages customers to book.

Explore real pest control advertising ideas and examples to inspire your own lead generation campaigns. Then, learn how to create ads that attract new customers and grow your business.

Pest control ads at a glance

Not sure which pest control marketing strategies to try first? Start by comparing these popular options based on your goals and budget.

Image ads

Use a single image to promote your services, a discount, or a seasonal offer. Facebook Image ads appear on a user’s news feed, which is the homepage of the app.

How can you get a potential client to care about your Facebook ad? Share useful or surprising information, like this post by Environet Pest Control:

Environet ends the caption by suggesting that customers book a termite treatment with them. The company makes it easy to contact them with a “Send message” button that lets customers chat with them on Facebook.

Boosted posts

If you’ve already made Facebook posts that promote your services, you can pay to have Facebook show them to audiences outside of your follower list.

Park Pest Control calls out to homeowners with mouse infestations with this simple post they’ve turned into an ad. It tells customers what services they offer and provides a “Learn More” button for customers who want more details before booking.

How much does advertising on Facebook cost? You can start with a small budget (as little as $5–$10 per day) and see how effectively the ad attracts pest control leads before investing more.

Instagram Reels ads

Instagram Reels are vertical videos. You can post Reels to your company’s Instagram profile, then have them appear in front of new users by promoting them with a small budget.

When you’re just starting out, use Reels ads to introduce your company and the services you offer. This is what Orkin does with this simple ad:

Running ads for local Instagram users can help increase awareness about your company and build your online presence.

Next, you can experiment with different video content. Reels that educate homeowners about their pests, or how pests are killed, can be useful and build more trust with your audience than an ad that just promotes your brand.

In this Instagram Reel, Dan the Bug Man films himself demonstrating cockroaches he killed with an insect growth regulator:

Instagram Image ads

Image ads on Instagram come in two forms: single-image and carousel ads.

Single image ads work when you want to promote any of your pest control services and encourage customers to complete an action, like visit your website or call a number.

You can even use them to inform customers about the dangers of leaving pests alone, like EcoShield Pest Solutions does with this single-image ad and its educational caption.

Or, you could use carousel ads if you want to show multiple images. These are great for before-and-after images of pest treatments, or if you want to show more than one type of treatment that you offer.

Advanced Wildlife and Pest Control uses a carousel ad to inform customers about common pests and how to handle them:

Here’s how to create successful ads for the most common Google ad formats:

How Local Services Ads work

When someone in your service area searches for terms like “pest control service” or “termite removal,” Local Services Ads can appear prominently in their Google search results:

Potential customers can view information about your business and contact you directly from the ad. Unlike traditional pay-per-click ads, Local Services Ads charge you for leads rather than clicks.

How to set up Google Local Services Ads

To get started with Local Services Ads:

• Enter your business details, including your service area, business hours, and the pest control services you offer.
• Connect and verify your Google Business Profile when required.
• Complete the screening and verification requirements shown in your Local Services Ads account.
• Set up billing and choose a budget based on how many leads you want to generate.
• Choose a bidding strategy, such as Google’s recommended “Maximize Leads” option.
• Keep your profile accurate and respond quickly to calls and messages from new leads.

Once your ads are running, keep your business details, service areas, and job types up to date. Your bid, responsiveness, customer reviews, and other factors can all influence where your Local Services Ad appears in search results.

Getting the Google Verified badge

To earn the Google Verified badge (formerly Google Guarantee), your business needs to complete Google’s screening and verification process.

Requirements vary based on your location and business category. They may include verifying your business registration, licenses, insurance, Google Business Profile, and other business information.

Check your Local Services Ads dashboard to see which verification steps apply to your pest control business.

Connect Local Services Ads to Jobber

Connect Local Services Ads with Jobber so new booking requests from Google are automatically saved in Jobber.

Instead of manually transferring customer information between platforms, you can manage new requests in the same pest control business software you use to schedule jobs, dispatch technicians, and keep customer and job details organized.

When to use Search ads

Google Search ads work best when you want to reach customers who are actively looking for pest control services. You bid on keywords related to your services, such as “rodent removal” or “Orlando pest control,” and compete with other advertisers for space in the search results.

For example, if you bid on “raccoon removal,” your ad has a chance to appear when someone searches for that service in your area.

What does a strong pest control Search ad include?

To help your Google Search ads attract the right customers, include:

• A relevant headline that includes the pest or service the customer is searching for, such as “raccoon removal in Orlando”
• Descriptions that show your value, such as your location, fast response times, experience, or pricing
• A clear call to action that tells potential customers what to do next, such as booking a service or requesting a quote
• A relevant landing page on your pest control website where customers can learn more about the service and take the next step

Google also provides step-by-step instructions for creating a Search campaign and setting up your ads, keywords, bidding, and budget.

This is one example of an effective ad that Jarrod Warkentin, owner of Spartan Pest Control, used to attract wasp nest removal customers:

Just like Jarrod’s ad, your Google Search ads need to include:

• A main headline that includes the keyword a customer is using to search for your services, such as the pest and service offered
• A description that shares the unique value of your pest control services, including terms like your city name, quick response times, and pricing
• A call to action that encourages users to click on your ad and book a service
• A URL for a page on your website where they can learn more or book your services

Google walks you through how to create a Search campaign and make the most of your ad budget.

Your Display ad should include your company name, logo, message, relevant imagery, and a concise call to action like “learn more” or “schedule an appointment.”

Pro Tip: Get help from Google Ads for suggestions on the best ad formats based on your goals and budget.

Here’s what this flyer from Auzzie Pest Control does well:

• Uses an attention-grabbing image for roach removal
• Puts the flyer discount in big bold writing
• Includes more than one contact method (phone number and website)
• Sticks with two main colors that make important details pop
• Lists some of the pests they handle

This flyer from Wells Thur-O Pest Control is much simpler. It relies on an illustration to get customers thinking about bed bug infestations.

No matter what approach you choose, your pest control flyer should include:

• Your pest control company name
• The pest removal service(s) you want to promote
• Details on your service discount or limited-time offer (if you have one)
• How customers can get in touch (phone number and site URL)

If you’re sending flyers to a smaller number of people, like your 15 closest neighbors, consider personalizing every flyer with the neighbor’s name, pricing, and clear booking instructions.

READ MORE: How to make pest control contracts and sell service agreements

By putting a target on top of this bed bug photo, Accurate Pest Control Services tells customers that they’ll take care of the problem in a simple and creative way:

Have a big pest control advertising budget? Look at this billboard example from Preferred Pest Control. One short sentence, paired with a couple of real-looking spiders, inspires fear—and motivates people to call the company for help:

Aiken Pest Control is another example of billboard advertising. This one, however, goes beyond a flat design with an oversized 3D cockroach that looks like it’s crawling right off the sign.

This Terminix ad transforms household pests into “Most Wanted” criminals. Using mug shots, aliases, and playful descriptions, the campaign turns an unpleasant pest problem into something funny and memorable:

This Zippy’s Pest Control ad doesn’t just use a funny illustration of a roach losing at hide-and-seek. It also promises the company can “get pests out in 30 minutes or less”—a great service guarantee.

Pro Tip: If you’re ready to make funny illustrated ads like this one, hire a freelance designer on a service like Fiverr or Upwork.

Catchy pest control slogans

Choose a slogan that matches your brand personality and what you want customers to remember about your business.

Fear and urgency

• Don’t let pests take over your home.
• Stop pests before they become a bigger problem.
• Pests don’t wait. Neither should you.

Humor

• Uninvited guests? We know how to handle them.
• Your pests have overstayed their welcome.
• Bugs check in. We check them out.

Guarantee and trust

• Pest problems solved. Satisfaction guaranteed.
• Reliable pest control. Results you can count on.
• Your home. Your peace of mind. Our priority.

Eco-friendly

• Tough on pests. Kinder to your home.
• Smarter pest control for a greener home.
• Protect your home, with the environment in mind.

Tips for writing your own slogan

Keep your pest control slogan short, specific, and easy to remember. Focus on one thing that sets your business apart, such as fast response times, reliable service, eco-friendly treatments, or a service guarantee. Then, match the tone to your brand and target customer.

Before using your slogan, read it out loud and picture it on a truck, flyer, or social media ad. If customers can quickly understand what you do and why they should remember you, you’re on the right track.

1. Define your advertising goals

Knowing the specific goals you want your pest control marketing to accomplish will help you choose the right platforms and design effective ads.

When it comes to pest control advertising ideas, your goal may be to:

• Promote a new service
• Grow your business with new leads
• Expand your business into a new service area

Make sure your goal is measurable (like 50 new leads this quarter) and has a target date (like 6 months from now) so you can measure your advertising success.

LISTEN NOW: Learn how to get new customers on a budget

2. Decide where you want to advertise

Consider which platforms will be most effective for achieving your specific goal. For example:

• If you are trying to build awareness for your new business, you might try Instagram Stories ads or Google display ads to get your brand in front of a large audience.
• If you want to get more leads that will book services instantly, Local Services Ads on Google are a better fit.
• If you want to reach customers searching for a specific pest control service, Google Search ads can help you appear when they’re actively looking for services like yours.

3. Set your ad budget

How much you spend on pest control ads is entirely up to you. With online ads, you’re in control of your spend and can adjust as you go. It’s okay to start small—for instance, $5 a day—and grow your budget as you learn what works.

Your ad budget should depend on two things:

• How much you’re able to spend to get a new lead (your customer acquisition cost)
• The number of customers you need each month to be profitable

Use this formula to determine your monthly budget:

Customer acquisition cost x desired number of new customers

If you’re not sure how much you’re willing to spend for a new customer, start by investing a small amount in a couple of different advertising campaigns. Then, increase your budget once you see which ad platforms are bringing you the most leads.

4. Design your ads

The best pest control advertisements follow these easy design guidelines:

• Focus on one message (like a service or testimonial) to make it clear what you offer.
• Keep your design simple to help get the message across.
• Use consistent branding that includes colors, fonts, and imagery.
• Add a call to action that encourages homeowners to request a service or get in touch.

Pro Tip: Use one of Canva’s free templates and customize it with your own branding and message.

5. Track your performance

To make sure your pest control ads are achieving your defined goals, you’ll need to track their performance. Use the ad reporting tools in Google, Facebook, and Instagram to see which ads are working best and how to make the most of each campaign.

Don’t just track clicks and leads. Follow those leads through to booked jobs so you know which ads are actually bringing in paying customers.

Paid advertising is just one of many online marketing channels that can help you attract new customers and grow your business.

If you want to go beyond pest control ads but don’t know where to start, check out these pest control marketing ideas to attract new customers and grow your business.

Originally published on February 23, 2024. Last updated on September 11, 2026.