12 Roofing Website Design Examples You Should Be Copying

Your roofing contractor website is your 24/7 sales tool—helping potential customers find your business online, request quotes, and book your services. Without one, you’re missing out on leads, credibility, and revenue that’s going straight to your competitors.

In this article, we’ll go through 12 of the best roofing website design examples and explore what each site does well. You’ll also learn how to build your own website that turns leads into paying customers.

12 best roofing company website design examples

We’ve found 12 of the best examples of roofing company websites to inspire you. Learn more about how each website is designed to turn roofing leads into paying customers.

The Superior Roofing website describes the services they offer, shares positive Google reviews, lists how the company stands out from competitors, and makes it easy to request an estimate.

What their roofing website does well:

• Has a free estimate request button, so every visitor knows what to do next
• Provides a contact form that makes it easy to request an estimate
• Offers a client login portal so clients can book their auto detailing service, see estimates, and pay invoices online

Interested in building a roofing website like this one? It’s fast and easy to do with Jobber. Just provide a little information about your business, and Jobber will generate your website for you.

Your site also includes Google Business Profile integration, a quote request form so visitors can contact you about your services, and a dashboard so you can track visitors and quote requests.

Stellar Roofing Company has a one-page website containing essential details about the business, like their roofing project process and how to get a free roof health inspection.

What their roofing website does well:

• Lists important statistics about the business, like the number of homes and businesses protected by their work
• Describes their service area with a list of specific cities where they operate
• Provides a straightforward contact form so visitors can request a roof health inspection

The Retex Roofing home page features a statement from their founder Josh and a video where he shares his story. This background information helps website visitors get to know the business better.

What their roofing website does well:

• Has a video on the home page where the founder talks about the company’s background
• Shares reviews from happy customers, including a testimonial video
• Provides information about their volunteer efforts with the Roofs for Veterans program

Impero USA has unique pages for each of their services. Each page has more information about that service and a contact form so the potential customer can get in touch.

What their roofing website does well:

• Emphasizes their 20+ years of experience in roofing and other types of construction
• Provides a contact form that lets customers request a quote for services
• Lists locations in their service area in the footer so they’re visible on every page

MVP Roofing’s website lists several offers and discounts for customers, including a referral program. These are promoted through a Special Offers page that provides more details about each offer.

What their roofing website does well:

• Uses the brand’s colors throughout the website to tell visitors they’re in the right place
• Lists several reasons why customers should choose MVP over a competitor
• Shares a list of the locations they serve throughout Kansas and Oklahoma

Adams Roofing has a section specifically for storm damage that promotes their fast roofing service, long-term fixes, and how they work with insurance companies to ensure repairs will be covered.

What their roofing website does well:

• Shows before-and-after photos of customers’ roofs for visual proof of their work
• Offers a financing calculator for customers who need to make payments for a new roof
• Promotes their rebate program for veterans and active service members who buy a roof warranty

Joe’s Roofing website integrates with Nicejob to show reviews from satisfied customers, which builds trust in the quality of their work. Reviews are strategically placed throughout the site, too.

What their roofing website does well:

• Lists their industry certifications to further build trust in the brand
• Shares photos of their work so visitors can see what their own roof might look like
• Outlines their process to ensure customers know what to expect during the roofing project

Fixd Roofing’s website integrates with CompanyCam to show quality photo galleries for each completed roofing job, including dates, locations, and product specifications.

What their roofing website does well:

• Has an introductory video that tells visitors more about the company
• Lists all the roofing services they offer and reasons to choose Fixd over competitors
• Regularly publishes blog articles about popular roofing topics that matter to customers

Whipple Roofing has a pop-up on their website telling customers to get a free one-minute quote for a roof replacement. This is a quick way for customers to compare pricing and see whether Whipple is within their budget.

What their roofing website does well:

• Has a blog with helpful content about roof inspection, repairs, and other important topics
• Uses a map to display all of the locations where Whipple has completed roofing jobs
• Provides a list of questions that customers should ask before hiring a roofing contractor

Blackstone Roofing has an extensive FAQ section on their website. This provides detailed answers to commonly asked questions, giving customers the information they need to make an informed decision.

What their roofing website does well:

• Includes a “Request a Quote” button on every page so customers know what to do next
• Separates residential and commercial services so visitors can find the information they need
• Shares a list of reasons why customers should choose them over competitors, like competitive prices and 24/7 emergency service

Pinnacle Roofing displays their high customer review ratings on the website’s home page. This tells potential customers that the company has a strong reputation and will perform quality work.

What their roofing website does well:

• Includes a contact form at the top of every page so customers can easily get in touch
• Has separate pages for each of their service areas to help the company appear in local Google search results
• Has a photo gallery so visitors can see high-quality images of past roofing jobs

Buckstone Roofing is based in Edinburgh, and their website clearly states that on every page. This makes it easy for customers to find the business on Google when they search for keywords like “roofing company Edinburgh.”

What their roofing website does well:

• Has individual pages with more information about each of their roofing services
• Shares five-star Google reviews from satisfied customers, along with links to the business’s Google Business and Yellow Pages profiles
• Has a dedicated page with details about the company’s health and safety practices

Branded website design

When your website matches your brand, it tells visitors they’re in the right place. Use all the different pieces of your brand, like your roofing company name, logo, colors, and fonts.

Your site should also have a simple design that’s easy for website visitors to use. Have a clean menu at the top of the page that lets visitors quickly navigate to your most important pages, like Services and Contact Us.

It’s fast and easy to create your business’s online presence with Jobber’s website template. You can customize your site to match your branding in just a few minutes.

Search engine optimization (SEO)

Your customers are using Google to search for keywords like “roofing contractor [CITY NAME].” Include these keywords in your website content to rank higher in search engine results.

You can also attract customers by creating quality blog content about popular roofing topics. When they look for these topics online, Google may include your site in the list of results.

Mobile friendliness

Many of your potential customers are visiting your website on their phones and tablets. The website should look great and work properly on small screens, so you don’t lose any customers due to a poor site experience.

Strong call to action

A call to action, or CTA for short, tells visitors what their next action should be. For example, you could tell them to use your quote request form to receive their free quote. Pick one CTA and use it across the site to avoid any possible confusion.

Contact details

Different customers will want to contact you in different ways. Provide lots of ways for them to get in touch, like your phone number, email address, and social media—and list them on every page of your website.

Customer reviews

Reviews from satisfied customers are one of the best ways to advertise your company. You can request a review after a job using Jobber’s automatic review collection, then share it on your website.

The reviews dashboard in Jobber helps you monitor your Google Reviews rating, comment on reviews, and manage your business’s online reputation.

List of roofing services

Your customers need to know which roofing services you provide, from roof installation and maintenance to the different types of roofing materials you specialize in.

You should also clarify whether you offer residential or commercial services. That way, customers will only contact you if you’re able to provide the services they need.

Service area

List all of the communities in your service area, or highlight the area using a map. This is great for local SEO and will help your company rank higher in search engine results for terms like “San Antonio roofing.”

READ MORE: How to attract more customers with local SEO

Email marketing

If you use email marketing, like monthly newsletters or email promos, add an email signup area to your site. This will help you grow your email list and reach new customers with your email campaigns.

Customize premade templates with your company branding, and send them to groups of clients. Your email campaigns are trackable through a dashboard, so you can see email opens, clicks, and associated revenue.

How to make a roofing website

1. Register a domain. Choose a website URL that matches your roofing business name, like “PhiladelphiaRoofers.com.” You can buy your domain from a site registrar like GoDaddy or purchase it through your site builder.
2. Pick a website builder. It’s fairly simple to build a roofing website using a platform like WordPress, Wix, GoDaddy, or Jobber. Pick a template and customize it by adding your logo, fonts, colors, and custom content and images.
3. Build essential pages. Beyond your home page, your website should include key pages like Services, About, and Contact to give visitors the information they need to hire you. If you’re working with a one-page site, create clear sections for this content instead—just make sure nothing important gets left out.
4. Monitor performance. It’s a good idea to set up Google Analytics for your website. This gives you information about how visitors reach and use your website, which you can use to improve your site content, attract more leads, and win new work.

How much do roofing websites cost?

Plan to spend between $2,000 and $10,000 on a website if you hire a developer or an agency to build it for you. The larger and more complex the website, the more you will spend to build it.

You’ll also pay fees for domain registration and website hosting. If you need the provider to do ongoing updates and maintenance, that will most likely cost upwards of $500/month.

Your roofing website will be less expensive if you build it yourself. You should only need to pay fees for hosting, domain registration, and possibly a subscription fee for the site builder.

Best practices for building a roofing website

When you’re creating your roofing contractor website, follow these best practices:

• Make sure all pages load quickly for a good user experience
• Use clear, simple CTAs that tell visitors what to do next (e.g., “request a quote,” “book a consultation”) and use them throughout the website
• Provide a contact form so potential customers can contact you and request a quote or consultation
• List your roofing services and create unique pages with more information about each
• State your service area, including specific city names wherever possible
• Explain what makes your business different from any other roofing contractor in the area
• Include reviews and testimonials from past customers, along with photos to show off the quality of your work
• Conduct keyword research and include those search terms in your website content to help boost your rankings in Google search results

How to choose a roofing website template

There are several ways to set up your roofing contractor website, from hiring a developer to creating your own site with a website builder. Here’s how to choose which one is right for you.

If you’re hiring a developer or an agency:

• Check out their past work and case studies to see if they’ve built a similar website before
• Make sure they understand the roofing industry and what you need from your website
• Read client reviews to ensure they have a track record for fast, quality work
• Choose the provider that’s a good fit, not necessarily the cheapest option available

If you’re building your own site with a template:

• Look for a template that has all the features you need, like a quote request form and Google Reviews integration
• Make sure the template will be fast and easy to set up (like with Jobber websites)
• Pick a template that will integrate with your roofing CRM for easy lead management

Whether you’re starting a roofing company or you’ve been in the industry for years, a website is an essential tool in your roofing marketing toolbox. Now you know how to build one—it’s time to get out there and do it.