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11 Roofing Marketing Ideas to Get More Customers

Profile picture of Seth Richtsmeier, freelancer writer for Jobber Academy
Seth Richtsmeier
Jan 17, 2025 15 min read
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As a roofing business owner, you know how competitive the industry can be. Whether you’re just starting or looking to grow, effective marketing can help you differentiate your services and attract potential customers.

We’ve compiled a list of the most effective roofing marketing ideas to help you attract more customers and grow your business.

From ads to videos, these strategies will help position your company as the top choice.

1. Create a professional roofing website

To make your roofing business stand out, start with a professional website. Think of it as your digital storefront—a place where potential customers can learn about your expertise and reach out to schedule a service.

Here’s what your roofing site should include: 

  • Your roofing business name, logo, and easy-to-find contact information
  • A clear list of the roofing services you offer—installation, repairs, maintenance, gutter work, and even seasonal extras like installing holiday lights
  • The areas you serve, whether it’s a single town or a broader region 
  • Background information about your company, your values, and what sets you apart 
  • Reviews and testimonials from past roofing customers
  • A straightforward way for customers to request a quote or book your services online 

You’ve got options for getting your site up and running. Platforms like Wix, GoDaddy, or WordPress make it easy to build your own site.

But if the tech side isn’t your thing (and it’s not for many), you can hire a developer to handle the heavy lifting. 

READ MORE: How to create a website for your home service business

If you want a fast solution, use Jobber to create a simple, professional website in minutes. All you have to do is provide some details about your roofing business and services. Then, Jobber will create a site that highlights what sets you apart from the competition.

2. Optimize your website for SEO

Search engine optimization, or SEO, might sound like a technical buzzword. But it’s a practical strategy to help your roofing business appear in the search results when potential customers search online. 

Optimizing your website for local SEO is one of the best marketing moves you can make. Here’s how to do it:

  • Target local keywords: Find specific terms people in your area are searching for, such as “roof repair in [city name]” or “gutter installation in [neighborhood].” Use these phrases naturally in your site content.
  • Create location-specific pages: If your roofing company serves multiple areas, create a separate page for each location. For example, you can have a dedicated page for “roofing services in [City A]” and another for “roofing services in [City B].”
  • Use general keywords too: You should also use broad, customer-friendly terms like “roof repair” and “residential roofer” across your site to attract a wider audience.
  • Keep your contact info front and center: Add your company name, address, and phone number (NAP) to every page of your site. Typically, this goes in the footer, but you can also use it anywhere on a page. Consistent NAP information can help your business show up in local search results.
  • Update your site with fresh content: Search engines favor websites that stay “active” with new content. Add blog posts to offer maintenance tips, case studies to showcase past projects, or FAQs that answer common roofing questions.
  • Optimize for mobile users: Most people search and scroll on their phones, so your site needs to load quickly and be easy to navigate on a small screen. A slow, clunky site might send potential customers  to one of your competitors.
  • List your business on citation sites: Use tools like BrightLocal or WhiteSpark to identify the best places/directories to list your roofing company online (like Angi or Yelp).

READ MORE: SEO for contractors: an easy guide

3. Set up your Google Business Profile

Make it easy for people to find your roofing business by claiming and verifying your free Google Business Profile (GBP). This ensures you appear prominently on Google Search and Google Maps.

Setting up and maintaining your profile is a critical part of a local SEO strategy. With it, you’ll have the chance to get in front of homeowners at the right time—when they’re searching for a solution to their roofing needs.

Here’s how to make the most of your profile:

  • Claim and verify your GBP: Start by claiming ownership of your profile and verifying it so Google recognizes you as the legitimate owner. This step unlocks features that allow you to manage your business information.
  • Keep your information up to date: Double-check that all your business information in the profile is accurate. This includes your website URL, phone number, business hours, address, and roofing services offered. If anything changes with your hours or services, don’t forget to make updates in your GBP.
  • Encourage customers to leave reviews: Reviews not only help your credibility but also impact your profile’s visibility in search results. The more positive reviews you have, the better you’ll rank. After completing a roofing project, politely ask customers to leave a review—it’s one of the most effective forms of social proof.
  • Respond to all reviews: Once you earn reviews, respond to them and thank people for their positive feedback. Address any negative reviews professionally and courteously. Consider proposing a solution. Responding to reviews shows that you value customer feedback and are committed to resolving concerns.

READ MORE: How to make sure your business shows up on Google

I like maxing out the profile. I like asking clients to post on [it]. They can leave a 5-star review. But they can also post a photo of the work I did for them.

 I also like the Q&A—you can submit questions. You can ask your friends to do it, and then you can go answer those questions.

Headshot for Adam Sylvester
Adam Sylvester Charlottesville Lawn Care & Charlottesville Gutter Pros

4. Invest in roofing advertising

Digital ads can position your business in front of people actively searching for roofing services in various places on the web. With targeted campaigns and advanced tools, you can drive leads and grow your business.

Here’s how to leverage paid advertising in your roofing marketing strategy:

Google Local Services Ads

Google’s Local Services Ads target potential customers in your specific service area. The ad appears at the top of the search results page and lets people book an appointment with you right from there.

Here’s what it looks like for a roofing advertisement:

Roofing Google LSA search results example

Pro Tip: To earn trust with people searching and stand out among the other Local Services Ads, apply for the Google Guarantee Badge.

Google Search Ads

Google Search Ads are a type of pay-per-click (PPC) advertising, meaning you’ll pay a specific amount every time someone clicks on your ad. These ads are designed to show up on Google’s search results page when potential customers are looking for services like yours. 

For instance, if someone searches for “roof replacement in [CITY]” or “emergency roof repair near me,” your ad could appear at the very top of the page, giving you premium visibility.

To make the most of Google Search Ads:

  • Use keywords that align closely with your services and location. Think about what customers might search for when they need a roofer.
  • Focus your ads on the specific areas you serve, so you’re not wasting ad spend on clicks outside your region.
  • Grab attention and make people want to click. Include clear calls to action, like “Book a free roof inspection today”

Keep in mind that the placement of your ad—whether it’s at the top or bottom of Google—depends on your bidding strategy.

Roofing Google Search Ad example

Google Display Ads

Google Display Ads are another type of PPC ad. But instead of showing up on search results, they appear across the web on sites your potential customers visit. And a particularly effective use of display ads is remarketing.

Remarketing allows you to show ads to people who have already visited your site but didn’t take any action, like contacting you or booking a service. These ads follow your audience across the web, reminding them of your business and keeping you top-of-mind. 

For instance, someone who visited your site might see your ad on another website later, enticing them to click when they’re ready to book.

To make the most of Google Display Ads:

  • Use eye-catching visuals, like images of completed roofing jobs.
  • Highlight key benefits, like “free roof inspections” or “fast, reliable repairs.”
  • Set up your remarketing audience so your ads target the right people—those who’ve already shown interest in your services.

Social media ads

Experiment with social media advertising on platforms like Facebook and Instagram. You can try visual ad options to showcase your completed roofing projects.

Use these ads to target homeowners and businesses in your service area. Highlight seasonal offers or emergency services for weather damage.

5. Start a customer referral program

A referral program can turn happy customers into leads for your roofing company. You can ask for a referral in person when the job is done or in a follow-up email. You could also include it as a boilerplate at the bottom of your invoices.

Encourage your existing customers to send their family and friends your way. You could offer an incentive like a discount on their next service, or a gift card to a local restaurant.

Jobber makes it easy to promote your referral program to customers with a professional email campaign that’s ready to send in seconds flat.

The next time they use your service, their referral credit will automatically be applied to their invoice.

In the tool, you can see the referrals that have been generated, the number of earned jobs, and the revenue from those jobs.

Your referral program will only be a success if you’re providing a great customer experience. Here’s how you can easily improve the quality of your customer service with roofing software like Jobber:

  • Let customers request work, approve estimates, and pay invoices whenever they’re ready via a client hub—their self-serve customer portal
  • Use a field service CRM to track important customer details and deliver personalized roofing service
  • Notify your customers of your ETA with on-my-way text messages
  • Get feedback on your services with automated follow-up emails
  • Offer convenient, touchless payment options that make it easier for customers to pay their invoices

READ MORE: 15 Brilliant customer referral program ideas (with examples)

6. Collect online reviews for your roofing services

Online reviews build trust and credibility for your roofing business. Satisfied customers can become advocates, helping you attract new leads and stand out in the community.

The first thing that someone’s going to do when they find out about your business is check your reviews.

 And people make snap decisions. If they see a 3.2 [average review rating], they might not even bother.

Zach Jurkowski Montreal Contractors

After completing a project, assuming the customer is happy with it, ask them to share their experience online. You can ask for reviews in person, over the phone, via email, or through a quick text message. Provide a direct link to your preferred review platform (such as GBP) to make the process easy.

Highlight positive reviews by creating a dedicated testimonial page on your website. Or feature them on your homepage. Share some of your best reviews on social media to boost your reputation and reach more potential customers.

To make sure you don’t forget to ask every satisfied customer for a review, set up automatic review collection. Jobber automatically does this by sending a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose whether to send that customer a review request.

I think the number one way to market your business is to get 25 and then 50 Google reviews as quickly as you possibly can.

Headshot for Adam Sylvester
Adam Sylvester Charlottesville Lawn Care & Charlottesville Gutter Pros

7. Create helpful blog content

Publishing educational blog content (also known as content marketing) is a great way to position your roofing business as a trusted authority in the industry. Blogging helps you connect with potential customers and improves your website’s visibility on Google.

Here’s how to make your blog work for your roofing marketing strategy:

  • Cover a variety of roofing topics: Write about subjects that matter to your customers, like roof maintenance tips or how to spot common roofing issues. Your posts can answer questions that people often have, which establishes your expertise.
  • Develop a content calendar: Consistency is key to keeping your blog active and attracting site visitors. Plan ahead by creating a schedule that outlines the topics you’ll cover each month.
  • Share your expertise: Offer actionable advice through guides, such as “How to prepare your roof for winter.” Address frequently asked questions, like “How often should I inspect my roof?”
  • Use visuals: Help your audience understand complex topics by including photos of your work or diagrams. For example, you could create a visual that explains the differences between shingles and metal roofing.

The framework is whatever questions your customers are asking, create blog content about that.

Phil Risher Phlash Consulting

8. Use social media marketing to connect with potential clients

Social media is a powerful way to expand your reach and connect with potential customers. You can showcase your expertise, build trust, and attract more roofing leads.

Establish your presence on social media sites like Facebook, Instagram, LinkedIn, and even TikTok. These platforms can help you reach a diverse audience, from homeowners to property managers.

Consider the following to maximize your reach:

  • Target audience: Identify where your potential customers are most active. Homeowners and local communities may be more engaged on Facebook and Instagram. For networking with commercial property owners, you might find success on LinkedIn.
  • Content type: Share visual content such as before-and-after photos, videos of completed roofing projects, and educational reels about roof care. Instagram and TikTok are great for eye-catching visuals and short-form videos.
  • Engagement opportunities: Consider how each platform allows you to interact with your audience. Facebook has local targeting, Instagram has visual storytelling, and LinkedIn has professional networking.

9. Send email marketing campaigns

Marketing via email is a great way to remind existing customers and new prospects of your services. It keeps them engaged with your business.

Use an email marketing campaign to:

  • Offer deals and seasonal offers
  • Update customers about changes to your business
  • Remind existing customers about recommended maintenance
  • Use segmentation to target specific customer groups (e.g., residential vs. commercial)

To send roofer marketing emails faster, use a tool like Jobber to prepare email templates and audiences for you. You can choose from premade templates that are built for specific goals and customers, and it all includes your company branding.

10. Try your hand at video marketing

Video marketing is a powerful marketing technique to engage people while showcasing your roofing expertise, and it doesn’t have to be expensive or complicated. You can record and edit videos right from your cell phone, so it’s an accessible option for even small roofing businesses.

To start, create videos that highlight your roofing services and provide value to your audience. For example, you could film a “day in the life” of your roofing contractors or capture time-lapse footage of a roof installation. 

These days, cell phone cameras are capable of producing high-quality video. And there’s no shortage of free and low-cost apps to help you edit and polish your content.

Here are some tips to make the most of your video efforts:

  • Post tutorials that show people how to identify roof damage or maintain their roofs between inspections. This establishes your business as a trusted authority in roofing marketing.
  • Create before-and-after videos or walkthroughs of your most impressive roofing jobs. Use these to demonstrate the quality of your work.
  • Capture video reviews from satisfied clients who can speak to the reliability of your services. Authentic endorsements can be highly persuasive.
  • Use live video features on Facebook or Instagram to host Q&A sessions or share behind-the-scenes insights in real-time. This can create a personal connection with your audience.

11. Offer seasonal promotions

Seasonal promotions are an effective way to persuade new customers and give your business a boost at any time. They can be especially useful during slow seasons.

By aligning your offers with specific times of the year, you can create a sense of urgency and appeal. Here’s how to leverage them:

  • Create time-sensitive offers: Encourage homeowners to act quickly. For example, offer a discount on roof inspections before the rainy season. Or special pricing on roof repairs during winter.
  • Tailor promotions to seasonal challenges: Highlight issues that homeowners face during certain seasons, like leaks after heavy rains or damage from ice. Offer “storm-proofing specials” and “summer maintenance packages” to show customers you understand their needs.
  • Offer holiday-themed deals: To be timely and relevant, align your promotions with holidays. For example, offer a “Spring Savings Event” or “Holiday Roof Maintenance Discount.”
  • Bundle your services: Combine popular services like inspections, repairs, and gutter cleaning into a discounted seasonal package. This increases your average deal size and provides customers with comprehensive roof care.
  • Spread the word: Promote the deals on social media, in email newsletters, and on your website. Use eye-catching visuals to grab attention.

Grow your roofing business with Jobber

To attract more customers, you’ll need the right mix of roofing marketing strategies that promote your services to the right people.

Jobber’s Marketing Suite helps you build a strong reputation that secures more work with less effort.

Here’s what’s included:

  • Reviews: Improve your online reputation by collecting more Google reviews through automated review requests.
  • Referrals: Simplify the referral process with a fully automated referral program. This makes it easier for customers to send new business your way.
  • Campaigns: Boost sales with a user-friendly email marketing tool that turns old customers into new revenue.

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