New Leads on Repeat: $0 Marketing Strategies That Keep Jobs Coming

Own your local market with free marketing tactics

Hunter Patrick built his junk removal business, Dumpire, from the ground up, starting with a borrowed trailer and zero ad spend. In this hands-on session, he shares the exact playbook he used to generate thousands of leads without spending a single dollar on advertising.

Watch and learn how Hunter leverages free marketing tools like Facebook Groups, Nextdoor, Google Business Profiles, and referral partnerships to drive consistent, high-quality leads. You’ll get his step-by-step “rinse and repeat” strategy, a 90-day roadmap to boost local visibility, and real-world scripts and templates to use immediately. Whether you’re just starting out or looking to scale, you’ll leave with a marketing system you can put into action today for free.

In this session:

• [01:46] Why most home service businesses are invisible online
• [02:33] The rinse and repeat free marketing strategy explained
• [03:37] How to use Facebook groups to get free local leads
• [09:03] Nextdoor marketing tips to dominate your neighborhood
• [12:42] How to optimize your Google Business Profile for leads
• [14:26] Review collection system that 5x’s your inbound calls
• [16:10] Why responding to reviews boosts Google rankings
• [17:04] How to build a referral engine that brings consistent leads
• [18:44] Creating a simple referral program for your service business
• [20:42] 90-day marketing roadmap to grow without paid ads
• [23:54] What results to expect from free marketing channels
• [25:03] Next steps: implementing the $0 marketing playbook 

Q&A

Should I post in community Facebook Groups from my personal or business account?
Use your personal account unless group rules require a business page. Personal posts tend to have better engagement and feel more authentic. People prefer interacting with people over logos.

How can I quickly generate customers within two weeks?
Use a tool like ChatGPT to create a flyer and distribute it door-to-door. Post it in 10–15 local Facebook Groups using a script with seasonal offers, and use photos from past work or royalty-free images if you’re just starting out. Yard signs help, too, if available.

Which platforms should I post on for different types of content?
Use your business account for general posts like before/afters or videos. Use your personal account when posting sales messages inside groups, as it performs better for outreach.

How do I stand out in a competitive market when volume slows down?
Audit what your competition is doing and whether you’re doing enough volume. Refresh seasonal marketing frequently and post more consistently. Consider flyers, door hangers, signs, and reengagement email campaigns.

Are yard signs a good marketing tool?
Yes. Leave them at job sites for three days (longer may violate HOA rules). Also, place signs at neighborhood entrances, knock on nearby doors with business cards, and leave flyers in the area.

When should I switch to paid ads?
Not until you’ve maxed out all organic marketing channels and are making at least $10K–$15K per month. Focus first on free platforms like Facebook and Nextdoor, and optimize your Google Business Profile.

How can I get my team to help collect reviews and create content?
Offer incentives. For example: $5–$10 per review or $20 for content creation help. It’s a small cost compared to the long-term value of social proof and engagement.

How do you handle customers who say your prices are too high?
If it’s over text, you can offer a slight discount if you really want the job, but don’t race to the bottom. Some people just aren’t your customers. Responding quickly is key to closing leads before they shop around.

How do you advertise on Nextdoor when you’re not close to target neighborhoods?
If you can’t join nearby neighborhoods, try light paid ads ($5–$10/day). If that’s not viable, focus more on Facebook Groups, which offer broader reach without geographic restrictions.

How do I get verified on Google Business Profile without a storefront?
Use a home or family member’s address (with permission), and follow Google’s video verification instructions exactly. Show your house number, vehicle, and any branded materials, and complete the steps in the correct order. If rejected, resubmit.

How do you find customers when people are cutting back on spending?
Position your service as urgent or essential. Offer temporary discounts and run campaigns that show you’re helping people save money. Highlight convenience, space-saving, or seasonal timing.

Alternatives to Angie?
Try Thumbtack or Networx (spelled N-E-T-W-O-R-X). Networx has a flat lead fee. Thumbtack charges based on job size, but it can be hit or miss depending on how customers fill out requests.

How long do you wait to follow up after sending a quote with no response?
Follow up 12, 24, 48, and 72 hours after the quote. If there’s still no reply, drop them into your CRM (like Jobber) and reach out later with email campaigns.

What kind of content works best—videos or static posts?
Videos. They get significantly higher engagement. Even simple clips, compilations, or customer interactions outperform static images.

What kind of videos get the most attention?
Social interaction drives views. Clip customer reactions, conversations, or funny moments. Start your videos with something that grabs attention in the first five seconds.