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On Demand

Speed Up Quotes with Virtual Estimates, Automation, and AI

Spend less time driving—and more time winning the right jobs

In-person estimates still have their place. But not every lead needs a truck roll. In this practical session, Cory Byron of Vancity Electric shares how he uses virtual estimating to qualify leads faster, reduce drive time, and increase quoting capacity without adding overhead.

You’ll see how video walkthroughs, AI-assisted estimating, and automated follow-up can help you respond faster, stay organized, and keep work moving.

What you’ll learn

  • Use virtual estimates to qualify leads faster. See how Cory uses video walkthroughs to gather job details, answer pricing questions earlier, and focus more time on leads that are ready to move forward.
  • Create more quoting capacity without adding overhead. Learn how virtual estimating can help you handle more quote requests while reducing unnecessary site visits, drive time, and admin work.
  • Build quotes faster with AI-assisted estimating. See how AI can help turn video walkthroughs into job summaries, pricing support, measurement estimates, and draft quote details that are ready to review.
  • Run a smoother customer experience from the first call. Learn how faster response times, clear next steps, and consistent communication can help your business feel more professional from the start.
  • Automate the work around every quote. Explore ways to automate lead intake, welcome messages, quote follow-ups, and production handoffs so your team spends less time chasing details.

Session Q&A

What are the best video tools for virtual estimates if I’m not ready for full integration?
You can use tools like FaceTime, WhatsApp, or Zoom to run virtual estimates. Each has limitations depending on your customer’s device or setup. Many service pros move toward browser-based tools designed for virtual estimates. These don’t require downloads and can help you keep everything connected to your workflow, including saving recordings directly in Jobber.

How do I calculate the ROI of investing in new service software?
A simple way to think about ROI is time saved. If software helps you avoid even a few unnecessary site visits each month, that’s time you can reinvest into booked work. It can also reduce ongoing costs like fuel and vehicle wear. As you evaluate tools, focus on the ones you use regularly and that help you win work or save time—those are the ones that support long-term growth.

How do you handle measurements or hard-to-access areas like attics virtually?
For exterior measurements (fencing, roofing, or electrical service runs), utilize Google Maps and Street View. It is surprisingly accurate for calculating distances and square footage. For difficult interior areas like crawl spaces or attics, where a homeowner cannot easily take a video, rely on standardized pricing models. Build a buffer into your quote to account for unknowns, then confirm details once the customer is ready to move forward

Does virtual quoting hurt your closing rate?
At Vancity Electric, the win rate has remained consistent at 48% for years. While the rate hasn’t changed, the quality of life has. By qualifying leads through a video call first, you stop wasting 3+ hours on “tire-kickers” who haven’t even purchased their home yet. The goal is to spend your time on the 48% of jobs you actually win rather than working for free on the 52% you don’t.

How do you convince “old school” clients to try a video estimate?
Position virtual estimates as a way to respect your customer’s time. A short video call is often more convenient than waiting for an in-person visit. If a customer prefers an on-site visit, some businesses offer a site-visit fee that’s credited back if the job moves forward.

Which CRM should I use, and how does it look during a call?
Cory and his team use Jobber. During a virtual estimate, keep your video tool (e.g., LiveSwitch) open on one screen and Jobber open on the other. This lets you use your saved line items and templates to build the quote in real time as the client shows you the job. This approach ensures the client has a professional price in their inbox before the call even ends.

Do you ask customers to do technical work like removing panel covers?
No. Never ask a customer to remove electrical panel covers or determine wire sizing. Keep the walkthrough surface-level and light. You can ask them to show you specific breakers or labels.

Can landscaping or tree care businesses use virtual estimates?
Yes. Landscapers can use Google Maps to calculate the square footage of a yard or the footprint of a landscape project. Tree care pros can use Street View to assess tree size and proximity to power lines. The key is to standardize your pricing so that you don’t need to be perfectly precise on the initial virtual quote. Providing a fast, professional ballpark is usually enough to win the lead.

Is an AI Receptionist better than a traditional answering service?
An AI receptionist can be a cost-effective way to make sure you never miss a call. It can book jobs, answer common questions, and support your team after hours or during busy periods. It’s especially helpful when your team needs to stay focused on high-value work while still capturing every lead.

How can a “non-techy” contractor get started with automation?
Cory recommends using YouTube. Most automation experts in the trades are self-taught. Start small with tools like Zapier to connect your lead sources to your CRM. If you want to move faster, explore AI-native agents (like Base44 or Claude). Instead of building complex “zaps,” you can simply tell the AI: “When I get a new lead, reach out and send them my client guide.”

Featuring

Headshot of Cory Byron, owner of Vancity Electric

Cory Byron
Owner, Vancity Electric

Cory Byron is the owner of Vancity Electric, an award-winning residential and commercial electrical company based in Vancouver, Canada. With over 20 years in the trades, Cory has built a reputation for pairing customer service with strong tech stacks and operational systems. He’s also the founder of Next Step Systems, a consulting and coaching company helping small trades businesses streamline their operations through modern tech stacks, automation, and data-driven decision-making. Passionate about elevating the trades, Cory speaks on topics such as scaling service businesses, client experience, and using technology to unlock freedom for owners and teams alike.

Session Transcript