Paul Jamison (00:00):
If it wasn’t some joker saying something mean, I’d reply, give ’em a heart, say thank you, and it was really me. And so now I’m getting a lot of negative feedback. People will talk to my bot, and I’ll see it. They’ll be cussing them out, and she’s like, shut up. Where’s real, Paul? And all this stuff. So I’m getting a lot of negative feedback that people want the human touch.

Adam Sylvester (00:22):
Welcome to Masters of Home Service, a podcast by Jobber. Each week, we talk to successful home service entrepreneurs and experts in their field to learn how they built their company so we can make your business more profitable and more efficient. We’re in Las Vegas at Blue Wire Studios. Today we are talking about AI and other apps and tools to run your business softwares. And we have today, Paul Jamison, a host of the Green Industry Podcast out of Atlanta. Welcome to the

Paul Jamison (00:50):
Show. Thanks. We’re talking about Alan Iversson.

Adam Sylvester (00:53):
AI. I saw that. And then we have Judith Rag, owner of Clean Club Calgary. Welcome to the show. Thank you, Adam. So you have an interior cleaning service, is that right? Yes. Awesome. Welcome to the show. Thank you. And then we also have Phil Richer, the owner of Phlash Consulting. You work with clients who are home service businesses like us, correct? To help them promote their company.

Phil Risher (01:15):
We help them increase their sales, keep their schedules full using technology, and digital marketing.

Adam Sylvester (01:19):
Awesome. So a lot of our listeners are trying to figure out what use does AI really have in their company. We’ll talk about AI, then we’ll talk about some other apps as well. But Judith, to start us off in terms of AI, how are you using AI for your business and how does it integrate into your daily operations?

Judith Virag (01:38):
We use it everywhere, literally. We use it for HR, we use it for marketing. We use it for anything that is sometimes difficult. For example, for myself, English is my second language. Sometimes I’m a bit nervous to put something together, and AI just really, really helps me to put the words around how to say something properly.

Adam Sylvester (02:01):
Give me an example. What do you use it for concretely? Give an example.

Judith Virag (02:06):
For example, if I have to have a difficult conversation with my employees because maybe they’re being late, the quality of work is not there, and I just asked AI to help me word it a little bit more comfortably. I’m not very direct. I know that as an owner, I’m very direct, so I can’t bring that into my work because I need to talk to everybody in a nice manner. So AI helps me with that.

Adam Sylvester (02:32):
So you use ChatGPT to have tough conversations with your employees? Yes. That’s awesome. Phil, what do you think?

Phil Risher (02:40):
Well, from an AI perspective, when you talk about ChatGPT, we use it internally and also externally for our clients. To give you some examples of the way that you can use AI, you can use it to respond to Google Reviews, for example, or Yelp reviews. If you don’t know what to say, you can also automate it through other tools to automatically respond based off of the review that’s there, which can save you time and also become more efficient. 

Adam Sylvester (03:02):
How do you automate it? What do you mean by that? What do you mean?
Phil Risher (03:04):
 Yeah, so you can actually connect to ChatGPT through their OpenAI platform. With a tool like Zapier, it’s an automation tool, and then you can connect that to your Google Business Profile. So that way any reviews that come in, it can automatically respond to them. And then that helps you from a marketing perspective in a million other ways. But yeah.

Adam Sylvester (03:21):
Okay. I’m a huge Zap nerd, and I had no idea you could do that. Yeah,

Phil Risher (03:25):
Yeah. They just released the OpenAI feature on Zapier. 

Adam Sylvester (03:29):
Do you have to be a tech wizard? Really? That’s awesome. Okay. You could

Phil Risher (03:33):
Watch a couple of YouTube videos and figure it out. They

Adam Sylvester (03:34):
Go, okay. Yeah, no,

Paul Jamison (03:36):
I think it’s fantastic for communication both with the customer and with the team. And so I do the same thing. I got a difficult email. I’m like, I need you to write this email for me. I’ll be professional, be polite, be concise, and then I’ll say, here’s what I wrote so far. And I’ll give it my version, and then it’ll come back with a masterpiece. But then I’ll tweak it with my own language, so it doesn’t say, sometimes it has some corny things that I would never say. So then I personalize it and come out with a masterpiece. And also from communicating with the customer, I get a lot of messages, and you mentioned on a previous episode that you want to answer the phone every single time. I can’t reply to every single DM or every single message every single time. So I’ve been using something called Manychat, hashtag not sponsored, but Manychat, basically, if someone sends me an email, I literally tell ’em I’m transparent.

(04:25):
I say, Hey, this is Paul’s bot kind of to let ’em know. And I say, How can I help you today? And then whatever they say, I’ve programmed it so that it’s going to basically give them a list of options of what they’re inquiring about. And it’s pretty much going to take ’em through any issue they could have, any problem they could have, and I’m going to solve it all through Manychat. So I absolutely love that for customer service. And then communication with everyone we delegate with, like you said, English is my first language, and I still can be send that email that you regret, and then you’re Googling, how do I unsend an email? But if you ChatGPT it and run it through that, it’ll put together masterpieces if you put the right prompt in. So if you’re not taking advantage of it, it’s like when the cell phones came out, I’d never get one of those. And now my dad sent me an emoji the other day. I was like, oh my gosh.

Adam Sylvester (05:17):
Big steps. Big steps. So there’s some people I want to go down the line again and give another reason. Another application. I really want to dig into this AI thing, ChatGPT specifically. There are some people listening who really have no idea what we’re talking about. They’ve never even scratched the surface. There’s other people who are kind of like me. I’m pretty big on Zapier, but I didn’t know that. And they want another deep idea for something that they can add to their stack. So I want us to go down the line again and share another application. Maybe one of you you even used this week for your business. Yeah,

Phil Risher (05:49):
Sure. My lens is through the marketing side of things, so I can give some really good applications of this. So let’s say that you want to run a special for cleaning or for landscaping, and you don’t really know how to phrase it or what to say. You can ask ChatGPT to create a marketing campaign or marketing messaging around a specific special that you’re utilizing. On top of that, let’s say that you’re going to try to come up with a marketing plan for your business, and you don’t know what to talk about each month or how to utilize it. You can ask ChatGPT to come up with a marketing plan based on your geographical location, and it can pull in a lot of those things. So there’s a lot of application outside of just like, oh, how can I write this email better? Not that that’s wrong, but you can also use it to leverage your location and other parts of your business as well.

Adam Sylvester (06:28):
Now, are you using that for email marketing, for example? Yeah, or text message marketing. Texting.

Phil Risher (06:33):
Yeah, email marketing. So just like with MailChimp, you can connect it into your Jobber, then you can set up your automations that happen off of that, and then plug in your AI.

Adam Sylvester (06:41):
Now, my understanding is that it’s great for internal use, but it’s not something you necessarily want to build your website with because Google knows you’re using AI. Is that right? Well,

Phil Risher (06:49):
There’s a caveat there. So with content, obviously, if everyone here puts in the same prompt, we all get the same answer or some variation of it. What Google has is they have this EEAT algorithm, specifically, that they’re looking for when you’re creating content. So they want you to be able to demonstrate your experience, your expertise, your authority, and your trustworthiness. And so when you create content through ChatGPT, you can layer in those parts of your business based off of those four core areas, and then you can just run it through a plagiarism checker, make sure that it’s all unique. And then you can use that content actually on your website. And we’ve built websites like that.

Adam Sylvester (07:22):
Now, what’s plagiarism? Do you have one that you would recommend? Is it free?

Phil Risher (07:25):
Yeah, Google that and find, yeah, there’s free ones out there that we have in our SOPs, but there’s a bunch of plagiarism checkers that are out there.

Adam Sylvester (07:32):
You can basically trick Google twice. You can use AI to trick it once, and you trick it again by making sure the AI follows certain guidelines within it. So then Google doesn’t know. It saves

Phil Risher (07:41):
A lot of time. There is a part of tricking it, but we’re only talking about the ChatGPT side. There’s also Google has Barred, which is their own type of AI language. And so Google’s on board with this. They want you to utilize it, and you can even go on board and ask it, Hey, how do I make this so that Google doesn’t penalize me for content and they’ll tell you what to do? Okay, awesome. So yeah, I like that they want people to use it because at the end of the day, it’s going to make their content better.

Adam Sylvester (08:05):
Awesome.

Judith Virag (08:05):
I so agree. Something that we used it for, and I think a lot of small business owners struggle with this because most of us start out on our own, and then all of a sudden you start growing and you’re like, oh my God, how am I going to handle this? So for me, standard operating procedures, I literally put that in there. Can you give me an SOP for a small residential and commercial cleaning company? And boom, it came up with it with the framework, and then you can dial it in. So you dial it in and you say, okay, tell me more about this section or that section, or whatever that is. So that was a really big help for me. I really also think a lot of business owners don’t start out like me. I was an executive assistant in my previous life before I owned the business, so I got the admin stuff down, but a lot of business owners actually struggle with that because they might be a really good guy, they might be a really good landscaper or something like that, but they have no idea how to do all this admin stuff, which is AI is admin for sure.

(09:08):
And another thing that I think it’s going to be a game changer for is, for example for us, how to coach our team to not to make mistakes and what a mistake actually looks like because you can actually upload it to the web. This is a scratched fridge, a stainless steel fridge, how not to do that. This is what it looks like, and AI will actually match it to what it should look like. So it’s actually training your people not to make so many mistakes, right? Because in our industry, that’s a really big one. Who loves to use their insurance company? Not me. Not me

Adam Sylvester (09:45):
For sure. I call you

Judith Virag (09:46):
One. Yeah, exactly. Yeah,

Paul Jamison (09:48):
I got that jingle in my head from TikTok. Nationwide is on your side. It’s trending right now.

Phil Risher (09:55):
When mayhem strikes, ask ChatGPT

Paul Jamison (09:57):
Nationwide, but their jingle is pretty good. Back to marketing. We did a website refresh recently, and I ran the sales copy for each page. I basically like, here’s the goal, the outcome that I want to have from this page. And then I put in the information, and it would literally do it all for me. And I just sent it to the web developer, and it is absolutely fantastic financially, though, my kind of financial management system, and this is kind of a mixture of AI and apps and all of that, but I’ve never felt so organized financially because I use QuickBooks Online. If I have a receipt, I travel a lot, just boom, take a picture of it. QuickBooks has it. My bookkeepers actually shouted out, Jobber, for how easy you guys sync up to QuickBooks. So they love it, but that makes my world easy.

(10:44):
And then the regional bank that I bank with, I have a notification turned on. So the app I use with them, anytime I purchase something or there’s any subscription or whatever, it shoots me a notification. And then I have all of this and Mint, which all this is hashtag not sponsored about all these apps, but Mint will show you your net worth and you just can pay attention so financially, whereas it’s easy to get sloppy and unorganized, if you use all of these cutting edge apps, you can pay attention while you’re running your business. I get a little text from my bank, yep, that’s legit, that’s legit, that’s legit. What’s this? And you can look into that stuff. So communication, marketing, and even financially getting things in order by using this technology. So we’re paying attention to taking control of our finances.

Adam Sylvester (11:33):
I want to get to apps and other things like that in a second. But before we do any drawbacks to ChatGPT, any reason we should not be using AI? What are some of the pitfalls that

Phil Risher (11:46):
What I would say is that a lot of people, they think that they’re just going to put in a prompt and then use whatever it says back. And to your point, you kind of got to give a little juice of your own stuff because one, that’s what makes it unique, but then also it can kind spit out the same things over and over, especially the heading sections. And so you want to make sure that you’re going in and optimizing it properly for your business. That’s a drawback. People are starting to see, ah, this doesn’t really sound like a real person, ChatGPT versus human kind of thing. So I would say that’s a drawback. Yeah, that’s the only one that I really can think of that might hurt. What do y’all

Judith Virag (12:19):
Think? I question that because if they don’t know what ChatGPT is, then how do they know it came from ChatGPT? You know

Phil Risher (12:25):
What I mean? Yeah, I could see that

Judith Virag (12:27):
Side of thing. I mean, I don’t know, for me personally, if there’s any drawbacks, what I really like is what I mentioned before, that it just helps me. And I think if you are a savvy business owner, then you know how to use it best for your advantage. You guys remember whenthe internet came out, I just actually saw a video on that and how scared people were, and that was the internet and look at us now. So I really don’t think it’s going away. It’s just going to get stronger and stronger. Right now, ChatGPT is the best because Microsoft and Google, what they did is just not as comparable, but I’m sure eventually they’re going to get their act together, right?

Phil Risher (13:10):
Google has actually the largest dataset out of anyone. They have your Gmail accounts, they can see what anyone’s saying. They have everyone’s Google Analytics so they can see what everyone’s putting on their website. And they also have Google Search Console so they can see what everyone’s searching. They have a real time dataset that they’re going to be pulling from. So it’s only a matter of time that they take over, in my opinion.

Adam Sylvester (13:28):
Alright, Phil, one more thing from you before we move on to Paul on this. Give us one more thing that you’re doing with your clients, specifically with AI, that is streamlining their business.

Phil Risher (13:38):
If you get web forms on your website, for example, then you can set up some type of an automation to send them an email and text message, use AI on how to ask those responses, put them into some type of an automation tool to follow up. You can do this in MailChimp. You can set up an automation from your web forms that works great. And more importantly, it’s going to book you more jobs and get you more leads in the door. So that’s the simple one.

Adam Sylvester (13:59):
Yeah. Awesome.

Paul Jamison (14:00):
That is the human touch element. So I delegated my DMs on Instagram, and for the longest time I would literally reply if it wasn’t some joker saying something mean, I’d reply, give ’em a heart, say thank you. And it was really me. Now I get in a lot of negative feedback. People will talk to my bot and I’ll see it. They’ll be cussing them out and she’s like, shut up. Where’s real Paul? And all this stuff. So I’m getting a lot of negative feedback that people want the human touch, which I can’t have enough time in the day to do that, but I am taking note. Okay, people don’t like the bot. And then secondly, I called the other day at t because my internet went out and I had a big podcast interview and I go through and they’re like, press one for this, press two for this. And I start cussing the thing out. I’m like, just lemme talk to a human. I’m like Customer service.

Speaker 5 (14:53):
So representative,

Phil Risher (14:53):
Representative,

Adam Sylvester (14:54):
Representative.

Paul Jamison (14:55):
And so now I’m thinking, oh, now I’m getting the system. So I think as a business owner, we have to be aware. How can we keep the human touch involved but still capitalize on it? Yeah.

Phil Risher (15:06):
So there’s a new thing that just is coming out, these avatars that you can build. We’re actually building one through this platform called delphi.ai, not sponsor. Basically what they do is they pull your podcast stream, any blog content that you have, any YouTube videos, your social media posts, and then they build an avatar as if it’s you responding. And then it’s the way that you would respond to questions.

Paul Jamison (15:27):
What’s the name of

Phil Risher (15:28):
It? Delphi. D-E-L-P-H i.ai. I’m setting one up now. Usually within a week they have it turned around. So for us as a consultant, we are not able to answer every single question, but we could have a bot that answers it as if we respond.

Paul Jamison (15:40):
I talked to you all about this. That sounds

Phil Risher (15:42):
Great. I can share with you when I get it. I just set it up last week. No

Adam Sylvester (15:45):
One’s been cussing you out anymore, Paul. Yeah, on Instagram it’s all going to be

Paul Jamison (15:48):
So you can feed it my content and then somebody could say, how much should I charge for a sod installation? And then it’ll give it my opinion on how they should structure. Literally, we got to talk off there. That’s

Adam Sylvester (15:59):
Good

Phil Risher (15:59):
Idea. I like that. And also internally with your CSR team, let’s say every owner says, oh, well, if I were to answer the phone, I’d crush it every time. Well, now you can have a bot there so your CSRs can ask questions as if the owner’s right there answering the question. It’s crazy.

Adam Sylvester (16:15):
Let’s take a quick break and talk about and brag about Jobber, which we all use and it’s great. What do you love about Jobber?

Paul Jamison (16:22):
There’s several features. My favorite feature is the card on file. If you’re in the lawn maintenance world, the worst thing is to go and sweat and mow someone’s yard and then to be chasing down the payment. But with Jobber, you don’t have to do that. You can get their card on file and charge it when you have it agreed upon in writing, or you could send ’em an invoice and they can pay with a card on file. So that’s going to expedite you getting paid, which is going to solve cashflow issues, which is going to help you sleep better at night and make sure you have money in the bank to run your business.

Adam Sylvester (16:52):
If you’re not using the online payments feature, I dunno what you’re doing, Judith, what do you think?

Judith Virag (16:56):
One of my absolute favorites is the checklist. We created a lot of checklists and we send that to the customers and they absolutely love it because they know exactly what was done in their home.

Phil Risher (17:08):
From a marketing perspective, it’s got to be MailChimp integration. If you’re not using MailChimp, it’s probably the oldest email marketing platform that you can use. But also they just integrated with QuickBooks and Intuit, and so they’re really up to date with all of their automations. And so setting that up, retargeting your past customer lists, especially if you have recurring services, it’s a home run and it’s going to help you grow your business for

Adam Sylvester (17:30):
Sure. Yeah, the integration of the MailChimp, it immediately pumps your new contacts in a MailChimp. It’s behind the scenes, you don’t even think about it. You log in three months later, send an email. All those contacts are in there. There’s no manual. It’s just awesome. Exactly. The seamless MailChimps integration is fantastic. If you want to give Jobber a try, go to Jobber.com/podcast, become a new subscriber and try today. You won’t regret it off the fly here. Phil, I’m curious, do you know anyone using AI for pricing? For pricing outside of homes, lawn size, that kind of stuff? Anything on that? The

Phil Risher (18:03):
Only experience that I have with that is people that will do roofs or landscaping even where they can pull in your Zillow stuff. I think there’s software for that, and then you can pull in your square footage and try to build stuff off that. But I don’t have an actual example of that.

Adam Sylvester (18:18):
One of my favorite things is learning what other companies are using for just software in general. So obviously we got Jobber, we have some of the big ones, like Nice Job. That’s an obvious one. I think Company Cam is an obvious one. What are you guys using in terms of technology that are, they’re not necessarily AI related, but just good apps for your business, ones that come to mind?

Judith Virag (18:37):
Yeah, I can talk to that. We use training and that we use that for training and not only training for our field staff, but also for our office staff and supervisor.

Adam Sylvester (18:48):
Tell us what training is for those who

Judith Virag (18:50):
Training. It’s like an online training program, so you can upload any files, videos, YouTube. I do a lot of Loom recording, so that really, really helps. For example, my office person not there and I can show it right on the computer.

Adam Sylvester (19:05):
Loom is great. What’s Loom?

Judith Virag (19:06):
Yeah, Loom basically records your screen. Just be very careful because you’re on the bottom of the screen and it’s somebody behind you.

(19:17):
But it’s fantastic because I use it every day almost. And not only that, sometimes I use it, something goes wrong with any of my software and I want to show it to them what it looks like on screen, because sometimes it’s really hard to explain. So yeah, but Train You All is definitely a lifesaver for us. And not only that, but it’s continuous. So what we do is we set up a quiz once a month and then we pick a topic that has been, maybe we got a lot of feedback on the floors are not perfect, or maybe oven cleaning is just not what it should be. So we put up a training, like a quiz together and we release it and then we do it together at the staff meeting and then we discuss it after. So just really brings the team together and we can do some really good learning together

Adam Sylvester (20:06):
As well. That’s fantastic. So in terms of training, is that how you onboard new employees? You got to teach them at least just the basics of cleaning.

Judith Virag (20:15):
And not only that, but also I think when you have somebody coming to work for you, you really have to show them that they’re coming to a really great company. You have to sell yourself. So we make sure we have a really nice video that talks about our culture and who we are and what we do. Talks about the team and everything. So we have a little welcome to Clean Club Calgary, part of it. And then after that we have online training videos. Literally we show how to clean a bathroom, how to dust, how to vacuum everything. And then the day we release them to the trainers and they train on the job, but they have a visual of what the job looks like. And it’s actually great because it really weans out people. Like I had one lady, she took the training and she’s like, ah, I don’t know, my back is sore.

Adam Sylvester (21:04):
Just watching the videos, her back restored,

Judith Virag (21:06):
They’re like, I don’t think that this is the right job for you. So I didn’t have to go on further deeper with that new employee who probably wouldn’t have worked out.

Adam Sylvester (21:18):
Yeah, yeah,

Phil Risher (21:19):
I got a couple. The first one I would say is Asana or Trello. Those are really good for those external type of project management tools. So when do you run payroll? When do you pay this bill? Marketing stuff. It allows you to keep track of those external tasks that are not necessarily in your business. We use that internally. And then to help you get some more business flow on your website, having a chat widget of some kind, there are a bunch of them out there that can turn your chat into a text message that will help increase your website conversions to leads. And the other one is using a tool like JotForm, for example, especially if you’re doing landscaping or roofing or something. What that allows you to do on JotForm, you can create a questionnaire like what you’re saying. So you could say, how big is your yard? How often do you want this frequency? And then it can kind of build that quote for you through that. So those are two kind of tools that are out there that can help get some more business.

Adam Sylvester (22:09):
I like the chat one, there’s some drawbacks. You probably know about the hesitations. I haven’t tried ’em out of year or so. Are there ways to turn off at night and that people, because don’t trust those anymore.

Phil Risher (22:21):
That’s right. I feel like that’s right. So I’ll give you my 2 cents when it comes to those chat things is that if you have a chat thing on your website and it’s you responding, then someone could either just leave your website and then you lose the lead altogether, or they get annoyed waiting for five minutes and then they could go to something else. So what my experience is, and this is what we’ve seen converts to most leads and also makes really happy customers, is finding a tool that actually turns the chat into a text message. So when they put in their information, they automatically get a text and then if you don’t get back to them, you can at least send an auto text back to them and then everyone responds to text messages. So it’s a great opportunity to get the lead also now start talking via text message. So when you call them and they don’t answer, you have another communication channel. It works really, really good.

Adam Sylvester (23:00):
Yeah, I like that a lot, actually. That’s great. Yep.

Paul Jamison (23:02):
Yeah, I mentioned earlier, financially mint, QuickBooks, definitely your business banking app. I agree with everything you said. Adam from Company Cam, NiceJob, Jobber. Google drives low hanging fruit, but I have a lot of people in the Philippines that work with us, so files can get large and Google Drive just seems to be pretty quick if you have wifi to get them the work to be doing and things of that nature. For the Green Industry podcast, we use Circle, which is a community where if you’re a member, someone can post like, Hey, I got this job going on, how much should I charge a customer? And then I don’t have to reply, but someone in the community, we have a really good community, so one can just reply and say, Hey, been there, done that. Charge this. And so that’s called Circle, and it’s a community where we have a bunch of the Green Industry podcast listeners hanging out there on the Circle app. So I think you nailed ’em. But yeah, you definitely want to be using these apps

Judith Virag (23:53):
Now. The low hanging fruit is definitely Facebook groups for me. They’re big for both. My cleaning community, Jobber has a really good one. Lot of good information. You can ask a question. And what I like about it is that you get a lot of different opinions back and then that it’s easier to make a decision because, oh, somebody thinks that way, but somebody else might not. Right? So I just love that. Yeah. Yeah.

Adam Sylvester (24:19):
I think for me, I love Zapier. Zapier because Zapier, what it does is it connects apps together with an automation switch in between so that you can, if something happens here, then it happens there. So for example, I used to hate this. I’d go to email with my clients and their email wasn’t, it wasn’t in my contacts and Gmail, they, oh, what’s their email? I had go copy and paste driven me crazy. So now I have a Zap set up so that as soon as they come into our CR M, instantly they go straight into my Google contacts. So then even if I compose a message five minutes later, it’s right there. It saves me so much time and it also saves me so much headache and frustration and grinding my teeth. And there’s a thousand things just like that with Zapier and Zapier’s basically free. And so I’m a huge fan of Zapier. I also use Slack. Slack’s. Great. Yeah,

Phil Risher (25:06):
We use

Judith Virag (25:06):
Slack. We use Slack as well.

Adam Sylvester (25:07):
That’s a good, everybody uses Slack.

Phil Risher (25:08):
I guess you connect it with Zapier. That’s true. Another cool one with Zapier’s, if you go to a networking event and you meet a bunch of people, you can connect it to make an Excel spreadsheet or a Google sheet, put the people’s information in there, and then if they go into this specific sheet, then you automatically send them an email like, Hey, thanks, nice to meet you yesterday. I mean, there’s a million case studies on how

Judith Virag (25:25):
You do it. Networking is huge. Oh yeah. People miss that. Especially in my industry, literally in my city. I think I’m the only cleaner networking. Yeah, I don’t see many of

Phil Risher (25:37):
Them. Do you like BNI or something or what

Judith Virag (25:39):
Do you No, not BNI like the Chamber. The chamber, yeah. Better Business Bureau, these things. And then also I think people forget the power of applying for an award and maybe getting it Because we were nominated. We were nominated. So top three for medium-sized business for the B, B, B. And that’s also a really good one for you to grow your business because it gives you a lot of credibility. Absolutely.

Adam Sylvester (26:04):
Yeah. That’s awesome. Any final thoughts each of you? Why don’t you share one last thing that you want the listeners to think about in terms of AI or technology, whatever the case may be. Yeah,

Phil Risher (26:13):
For sure. I’ll start. So when it comes to AI, it can seem very overwhelming. How much money do I spend, how much time do I devote to these kinds of things? And so what I would recommend is if you think that you can save some time on this or maybe save some money, try out some of these different tools to try to see if it can take some time off your table. And I think that it will really help. Most importantly, you can just start by going to Google and going to Bard or going to ChatGPT and just trying different prompts and getting comfortable with how you can utilize it. And you’ll be amazed just by starting the process of how much you can get going.

Judith Virag (26:43):
For me, I’m big on learning. So I use my walks and my workout to listen to podcasts or watch YouTube videos. I actually have watch countless of how to use ChatGPT. So I highly recommend that to people because they’re going to give some really, really good ideas as to how to use these things and not to be afraid. I think a lot of people are afraid of technology and it’s there to serve us, so it’s going to help you make you better.

Paul Jamison (27:11):
You mentioned trying them out. It seems like the trend is a lot of ’em offer a free trial seven days, 14 days a month. Now you got to remember to cancel it if you don’t want to

Adam Sylvester (27:19):
Use it, because

Paul Jamison (27:20):
We’ve all been there,

Adam Sylvester (27:21):
Done that. Take money,

Phil Risher (27:22):
Chatt, ISS free, so it is, but you could pay for more.

Paul Jamison (27:24):
Yeah, I got the $20 ChatGPT four, go for it. But it really is the trend where almost all these apps have a free trial of some sorts if you do want to try it out. But my warning is keep the main thing, the main thing where we’re in business to serve our customers and all these flashy objects can take us away from really focusing on happy customers. And so we don’t want to be that old guy that this is how we’ve always done it, this is going to how we do it. Of course, we want to be open to seeing how can this maybe help my business, but if we think I got to try that, I got to try that, I got to do that. And the next thing you know, we forgot if we’re going to be successful in business, we have to serve our customer well. So just keeping our mind on making sure we’re serving the customer.

Phil Risher (28:06):
Completely

Judith Virag (28:07):
Agree. Yeah, trusted source. Do a little bit of research. I did put out there, somebody approached me to sign up with them to get more leads and I put it into my group. I’m like, have you guys tried this? Is this working? I got five. So do you think I’m going to go with that? No,

Adam Sylvester (28:22):
Exactly. I think my final takeaway is an app called Automate Motivate, and it’s a way to gamify performance within your company. And so each person that works in your company has a profile, and there are certain things that they can do at called achievements, whether they get a five star review or they come in early, whatever the case may be, they get points and then they can actually redeem those points for actual prizes, a new nice knife or a day off or a pedicure, whatever the case may be. And man, it really makes the culture fun and it really makes things a lot more lively in the company. So

Phil Risher (28:55):
I had a client actually use that, and what they did was any five star reviews or whatever, they put them in there, shouted out their employees also. It’s a great way if you’re an offsite owner to recognize people like, Hey, I listened to this call. You did so great. Here’s some points

Adam Sylvester (29:08):
For you. Absolutely. Yeah, absolutely. I’m going to summarize our conversation in three actual takeaways. Number one, add your location to ChatGPT. That way it’s more concise and it can actually help you leverage your location more. So make sure you do that. Number two is use ChatGPT to create operating procedures and other internal documents for your company. Saves you a lot of time. And then number three, don’t be afraid of technology. Don’t overuse it. Don’t go too far. We’re still a people business, but don’t be afraid to embrace the changes that are coming, which in this case is AI. How do our listeners learn more about you guys

Paul Jamison (29:46):
On Instagram? It is Green Industry podcast, and we also do a daily podcast on Monday through Friday, the Green Industry podcast. And I want to say thank you to team at Jobber. I was telling Jason off there, everyone should have a podcast and some people have these raggedy podcasts that are just so, or, and you guys have really invested in this podcast, and I appreciate that. The level of excellence in the Blue Wire studios, the guys on the other side of the takeout window. Absolutely. World class. I’ve been in broadcasting for a while and I’ve never seen such a professional setup. From the camera guys to the audio guys, excellent job. Absolutely. World-class here in fabulous Las Vegas.

Judith Virag (30:29):
You can find Clean Club Calgary everywhere. Pretty much. We’re on Google. We’re also on Facebook and Instagram and look for Clean Club. I agree.

Phil Risher (30:37):
Yeah. For us, you can go to PhlashConsulting.com, flash with a pH. We do free marketing audits on any business, and we actually hop on a call for 30 minutes and give you the blueprint in our findings and give you the roadmap whether you work with us or not. It’s a great opportunity to evaluate your company and see areas of opportunity to help you grow.

Adam Sylvester (30:52):
Great. You guys are killing it. Thanks for being here, Paul, Judith. Phil, thanks for everything you guys do. You’re making a huge difference in the marketplace. Your clients, your clients, your clients, listeners, they’re much better for it. So thank you for the impact that you guys are having. It makes a big difference. I hope that you heard something today that will make your business more profitable and more efficient. I’m your host, Adam Sylvester. You can find me at adamsylvester.com. Your clients and your team deserve your very best, so go give it to ’em. We’ll see you next week.