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Listening Time 30 Minutes

Turn a $500 Quote into a $2k Job: Expert Shares Upselling Tips

With Christine Hodge

Episode Overview

Learn how to get the most out of your jobs with expert upselling strategies. This episode uncovers the practice of upselling your clients by education, not aggressively pushing your services. Learn how to handle every inquiry with an upselling approach, ensure clients understand your offerings, and establish recurring revenue for long-term business growth. Join host Adam Sylvester and guest Christine Hodge, CEO of Clearview Washing. Learn how to get the most out of your jobs with expert upselling strategies.

Show Notes

  • (00:00) Introduction to the episode and guests.
  • (01:02) The upselling mindset – and educating clients about additional services
  • (02:30) Benefits of quoting all potential services during initial client contact
  • (05:45) Handling client inquiries with an upselling mindset
  • (07:23) Initial strategy tips for boosting your revenue with upsells
  • (08:51) Establishing criteria for in-person versus remote estimates
  • (10:49) Upselling vs. cross-selling and why your company should be doing both.
  • (14:07) Managing upsell conversations via technicians or sales members
  • (16:31) Jobber’s marketing tools and their impact on winning new business
  • (17:37) Understanding crew capabilities for efficient scheduling and maintaining quality
  • (18:19) Tips for selecting profitable and easy upsells with long-term revenue impact
  • (19:36) Presenting additional services without being too aggressive or ‘sales-y’
  • (22:37) How to begin upsell conversations and follow-up on estimates
  • (25:19) The value of recurring revenue for client retention and business valuation
  • (29:20) Adam’s key takeaways: always give clients options, educate on value, and start with small upsells.

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

Christine Hodge

Clearview Washing

Instagram: @clearviewwashing
Instagram: @christineshodge
YouTube: Clearview Washing, LLC
Youtube: The Process CEO

Since becoming the CEO of Clearview Washing, LLC—a commercial and residential exterior cleaning company in Freehold, NJ—five years ago, Christine Hodge has put the company on an aggressive growth trajectory, almost doubling the staff and increasing revenue by 200%. Christine is a tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Entrepreneurship runs in her family and she successfully built and sold her first business by the age of 30. Her leadership at Clearview has seen the employee retention rate rise to nearly 100%, and she prides herself on building a company culture that’s the best of the best, with a strong team that represents the brand well. The company also focuses on commercial work and luxury clients, with a residential ticket average of $1,500.

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