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Listening Time 30 Minutes

How to Grow Even in a Downward Economy

With Paul Maskill

Episode Overview

Don’t let the economy hold your business back—take charge of your growth with proven strategies for success. This episode dives into how mindset, customer focus, and operational efficiency can help your business thrive in any market. Learn how to target the right customers, maximize leads, increase average job size, and deliver a standout customer experience. Join host Adam Sylvester, and Paul Maskill of Blue Collar Business Advisors.

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Show Notes

  • [00:00] Introduction to the episode and guest
  • [01:43] Mindset shifts needed to thrive in a downward economy
  • [03:36] Avoiding the trap of undervaluing your expertise and the importance of charging based on skills and demand
  • [05:58] Getting the most out of all leads and improving response times
  • [07:58] Addressing the demand for faster services in an instant gratification market
  • [11:06] Leveraging technology and fractional services to capture and nurture leads
  • [12:06] The role of field service software, like Jobber, in creating a standout customer experience
  • [13:08] Improving booking rates through better phone processes and follow-up systems
  • [15:08] Asking questions to understand client needs and increase job value
  • [17:14] Implementing a sales process to expand average job size
  • [23:00] Understanding and improving booking rates to enhance business performance
  • [25:47] Strategies to deliver a world-class customer experience
  • [27:46] Acquiring struggling businesses and strategies for fair transactions
  • [29:21] Adam’s key takeaways: Call every lead back, Extend the hours you pick up the phone, Ask questions to increase average job size

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

Paul Maskill

Blue Collar Business Advisors

Website: thebluecollaradvisors.com
Instagram: @realtomreber

Since 2011, Paul has scaled and sold four companies, including most recently an electrical service company that grew by over 500% in three years. He is now the founder of Blue Collar Business Advisors where his focus is helping blue collar business owners create consistent, positive cash flow and a financially healthy business. Paul does this by offering outsourced CFO services for companies in the trades.

About Masters of Home Service

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