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Listening Time 29 Minutes

How to Double Your Sales Through Facebook & Google Ads

With David Brooks and Jackson Blackburn

Episode Overview

Unlock the secrets to maximizing your ROI with Google and Facebook ads while avoiding costly mistakes. This episode dives into expert tips for creating high-converting ad campaigns, targeting the right audience, and boosting customer retention. Learn how to take a strategic approach to ad spending, allocate budgets wisely, and build brand awareness to grow your business without wasting money. Join host Adam Sylvester, David Brooks of Contractor Rhino, and Jackson Blackburn of Mt. Baker Window Cleaning Co and Home Service Business Coach.

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Show Notes

  • [00:00] Introduction to the episode and guests
  • [01:00] Comparing Facebook and Google Ads for different business objectives
  • [03:17] What makes a good Facebook ad, including special offers and giveaways
  • [04:18] Building brand equity through cohesive messaging and brand awareness
  • [05:47] A good Google Ad uses direct, specific messaging and a user-friendly landing page
  • [06:30] Starting Google Ads early pays off by building up visibility over time
  • [07:28] Doubling your leads with Google Ads and how to choose the right format
  • [10:34] Allocating budgets effectively and focusing on customer retention for better ROI
  • [13:00] Using apps like Jobber streamline customer experience and increase client retention
  • [15:00] How to create effective ads for your campaigns, with design and targeting
  • [18:21] Effective Facebook ads must grab attention quickly and be visually engaging
  • [21:03] Misconceptions about quick ROI from ads and the importance of patience
  • [21:56] Research and partnerships with agencies can help improve ad strategies
  • [22:39] Setting proper ad budgets to sustain campaigns and gather meaningful data
  • [24:33] Build brand awareness and a steady lead flow before investing heavily in ads
  • [25:38] Allocate sufficient budgets to avoid exhausting funds mid-campaign
  • [26:46] Google display ads focus on brand awareness but have lower conversion intent
  • [27:18] Avoid common targeting mistakes like incorrect geographic settings

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

DAvid Brooks

Contractor Rhino

Website: contractorrhino.com

David Brooks is the visionary founder of Contractor Rhino, a dynamic digital marketing and accounting agency dedicated to empowering trade businesses across the United States. With a deep understanding of the unique challenges and opportunities faced by contractors and service providers, David launched Contractor Rhino to provide specialized solutions that help these businesses thrive in an increasingly digital world. Under his leadership, the agency offers a full spectrum of services, from strategic digital marketing and SEO to financial management and accounting, all tailored to meet the distinct needs of trade professionals.

Driven by a passion for innovation and a commitment to client success, David has built Contractor Rhino into a trusted partner for contractors nationwide, helping them boost visibility, streamline operations, and achieve sustainable growth.

Guest

Jackson Blackburn

Mt. Baker Window Cleaning Co. & Home Service Business Coach

Website: mtbakerwindows.com
Instagram: @jacksonblackburn

Jackson Blackburn is the owner of Mt. Baker Window Cleaning Co. and a coach at Home Service Business Coach. Starting his business in 2018 with just $1,000, Jackson has built it into a thriving seven-figure company.

His team embodies the core value “work hard, play hard,” bringing together a group of outdoor enthusiasts who strive to develop their skills and fuel their adventures. A dedicated snowboarder, snowmobiler, and mountain biker, Jackson spends his free time on the slopes of Mt. Baker or in the Whistler backcountry when he’s not coaching his employees or guiding members of HSBC.

About Masters of Home Service

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