As a car detailer, you provide the utmost care and attention to detail into the cars you service. It’s time to put that same care into building a website for your business.
A quality website helps your ideal customers find your services online. You can also use it to build up your brand reputation, make your business stand out, get new leads, and schedule more work.
This article lists 9 examples of professional auto detailing websites as inspiration. Keep reading to learn what they do well, what makes a good website, and how to build a website of your own.
Check out these auto detailing sites (+ design tips):
1. X-Treme Auto Detailing
The X-Treme Auto Detailing site clearly describes what services are offered and where the business operates. Potential clients can easily request services and get an estimate through the website.
What their car detailing website does well:
- Has a free estimate request button, so every visitor knows what to do next
- Provides a contact form that makes it easy to request an estimate
- Offers a client login portal so clients can book their auto detailing service, see estimates, and pay invoices online
Like the look and feel of this mobile detailing website? You can set up a simple, professional site in just a few minutes. All you have to do is share a few details about your business, and Jobber will create a website for you.
Your detailing business website comes with useful features like Google Business Profile integration, a quote request form that converts site visitors into leads, and a dashboard for tracking visitors and requests.
If you’re really looking to scale your business, you should look at having a professional website.
2. Royal Auto Detailing
The Royal Auto Detailing website uses a handful of pages to quickly and efficiently describe their cleaning, detailing, paint correction, and ceramic coating service options.
What their car detailing website does well:
- Has a simple navigation menu with a highly visible “Book a Detailing” button
- Uses high-quality images of clean vehicles to show off each vehicle’s flawless finish
- Offers a contact form so clients can get in touch and request services
3. Gorilla Auto Detailing
Gorilla Auto Detailing offers a wide range of interior cleaning and exterior detailing services. Each service has its own page on the website, including a description and pricing, so visitors can find what they’re looking for.
What their car detailing website does well:
- Clearly lists the company’s services, contact information, and Google reviews on every page
- Uses an eye-catching hero image with their logo at the top of the home page
- Shares transparent pricing for every type of car detailing service, giving potential customers an estimate before they fill out the contact form
4. Blackout Auto Detailing & Restoration
Blackout Auto Detailing & Restoration has a well-built website full of information about their services, including individual service pages and an Instagram feed showing their work.
What their car detailing website does well:
- Uses a quality, eye-catching video in the home page’s hero area to display the types of vehicles they work on
- Provides statistics about their work (e.g., years of experience, number of cars detailed, Google review rating)
- Has an integration for finding and ordering the correct rims and tires for the customer’s vehicle based on year, make, and model
5. Atomic Auto Salon
Atomic Auto Salon has built up a recognizable brand, and they use it to their advantage. Atomic’s brand colors appear throughout the website to tell visitors they’re in the right place.
What their car detailing website does well:
- Uses “Get a Free Quote” calls to action across the website, telling visitors to request a car detailing quote
- Displays photos of past detailing jobs so potential customers can see they did a fantastic job
- Lists reasons why customers should choose them over competitors (e.g., convenient scheduling, premium products)
6. Supreme Automotive Detailing
The Supreme Automotive Detailing website helps customers choose the right services for their vehicle, then encourages them to contact the business to book their detailing appointment.
What their car detailing website does well:
- Lists and compares their rates so customers can see they’re competitively priced
- Includes a chatbot that helps answer customer questions around the clock
- Shares their cancellation policy so there are no surprises if a customer cancels their visit
7. Hamiltons Auto Detailing LLC
Hamiltons Auto Detailing LLC is a family-owned business with a simple, four-page website. It’s easy to navigate, and it provides all the information a customer needs to make a decision about their detailing service.
What their car detailing website does well:
- Has a small navigation menu so customers can find details about specific services
- Displays Facebook and Google reviews so potential customers can see feedback from past customers
- Has an FAQ section with answers to questions about pricing, what’s included in their services, and other topics
8. Premier Detailing
Premier Detailing uses several different types of content to reach different groups of people, like their blog, their community programs, their Careers section, and their Franchising section.
What their car detailing website does well:
- Describes their community outreach efforts and lets visitors nominate someone for free services
- Runs a blog with articles for customers, like a guide to local window tinting laws
- Has a newsletter signup area so customers can join the business’s email marketing list
With Jobber, it’s fast and easy to create and send email campaigns. Use premade templates, customize them with your branding, and send them to groups of clients based on job history or service type.
Every email campaign you run is trackable through a dashboard. You’ll see how many customers opened the email, clicked a link, or converted into a detailing job—and how much money you earned from each email.
9. Nunez Auto Services
Nunez Auto Services uses every page of the website to describe what makes the company special, like their experienced team and custom solutions. This helps visitors trust that the business will provide exceptional service.
What their car detailing website does well:
- Lists their services on every page of the site so that information is always accessible, along with quick links to popular pages
- Has individual service pages so customers can learn more about a specific type of detailing
- Shares Google reviews from satisfied customers to prove the quality of their work
What makes a good auto detailing website
You might think the best auto detailing website looks expensive and has high-quality photos of luxury cars. While some sites look like that, the best car detailing websites actually have these elements in common:
Business branding
Your website should look like it belongs to your company, so include all the elements that make up your service business brand, like your car detailing business name, logo, colors, and fonts.
Jobber’s website template lets you customize your website to match your branding with just a few minutes of setup. You’ll get all the professionalism with none of the hassle.
Clean website design
Use a simple menu at the top of your website and keep content sections free of visual clutter. This helps visitors move easily through your website and find the information they need faster.
Mobile friendliness
When potential clients visit your website, they’re most likely doing so on their phone or tablet. That means your website needs to function properly on mobile devices and fit different screen sizes for a good user experience.
Search engine optimization (SEO)
To attract new customers to your website, create useful content that includes the keywords your customers are searching for, like “car detailing [CITY NAME].” This helps your website appear higher in search engine results when prospective customers search for the same terms.
85% of our customers come through our website.
Once I ranked my website on the first page of Google… that’s when everything changed and my business took off.
Social media integration
If you’re using social media (and you should be), link to your accounts from your website. It’s even better to include a live feed of your posts so site visitors can see your social content.
Contact information
Give your customers several different ways to contact you, like phone, email, and social media. Include this information on every page of your website so it’s easy for visitors to find.
Online booking form
Make it easier for your customers to book their detailing with an online booking form. If you need a consultation before booking, use a quote request form to schedule a meeting with the customer.
Call to action
A call to action (CTA) tells potential customers what you want them to do next. This could be something like “request a quote,” “book an appointment,” or “call now.” You can use this CTA across the website.
Service area
Tell your site visitors where you operate by listing all of the communities in your service area. You can also use a map to highlight your service area.
Defining your service area is good for local SEO. Listing a location will help your company rank higher in search engine results for relevant keywords like “Dallas auto detailing.”
I have a marketing team that handles my search engine optimization.
If you go on Google and you type in car detailers near me, my ranking in my area on Google is pretty good.
List of services
Not all auto detailers will clean interior surfaces or touch up a vehicle’s paint job. Clearly list which services you offer and what’s included in each service package so your customers know what they’re getting.
If possible, include pricing (or a price range) for each of your services. This tells customers whether your services are within their budget and helps them compare with your competitors.
READ MORE: How much to charge for car detailing
Business background
The more information you can provide about your detail shop, the more likely your customers will trust you. Include background information like an About page, team photos and bios, and any customer service awards you’ve won.
Reviews and testimonials
Your satisfied customers are the best way to advertise your business. Include reviews and testimonials from these customers on your website so visitors can see that you do an amazing job.
Google says that 17% of your ranking is based on how many reviews you have.
When you respond to reviews… it allows Google to index more content from you and shows that you’re engaging with your people.
Jobber’s automatic review collection helps you get reviews with almost zero effort. When you’re sending your auto detailing invoice to a client, you can automatically send a review request after they’ve paid.
The reviews dashboard in Jobber will also help you monitor your Google Reviews rating, comment on new reviews, and provide resources to help manage your business’s reputation.
How to make an auto detailing website
Are you ready to create a service website from scratch? All you have to do is follow these steps:
- Register a domain. Pick a URL for your website that matches your business name, like “DenverAutoDetail.com.” Buy your domain from your website builder (see below) or from a site registrate like GoDaddy.
- Use a website builder. You can easily build your site with a platform like WordPress, GoDaddy, Wix, or Jobber. Choose and customize a template by adding your business’s logo, colors, fonts, images, and content to your website design.
- Create important pages. Build essential pages that share must-have information about your company, like a home page, Services page, About page, and Contact page. If you’re building a one-page site, be sure to include sections for your services, business background, and contact details.
- Track performance. Set up Google Analytics to get usage information about your website, like the number of visitors, where they’re coming from, and what they do on the site. You can use this data to improve your site, get more traffic, and win more work.
Use a platform like Wix or Squarespace and get a basic website up in under a day.
If you really want to supercharge your website… I recommend hiring someone to build a website for you. They’re going to know what to do and how to optimize it for getting leads.
You’re ready to build a professional detailer website and get new business online. Looking for more ways to attract customers and win work? See our list of car detailing advertising ideas.