Turn Social Media & Content into a Lead Generation Machine

With Kasy Allen

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Turn Social Media & Content into a Lead Generation Machine

Episode Overview

Social media can transform lead generation for home service businesses when approached with strategy and consistency. This episode explores how to build a strong presence, leverage tools for efficiency, and create content that converts followers into customers. Learn the importance of telling stories, incorporating team and owner visuals, and balancing organic reach with paid ads. Insights include using editorial calendars, batching content, and focusing on audience-specific messaging to maximize engagement and drive growth. Join host Adam Sylvester and Kasy Allen of Wheatley Creek Services.

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About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas.

Guest

Kasy Allen

Wheatley Creek Services and West Agate Digital

Website: wheatleycreek.com

Kasy Allen is a seasoned digital marketing professional with over 20 years of experience, specializing in SEO and community-focused growth strategies. As the owner of West Agate Digital and COO of Wheatley Creek Services in Grand County, Colorado, she elevates brands by merging online marketing finesse with deep local connections. Kasy also serves as the President of the Board of Directors at Destination Granby, driving community engagement and growth. Connect with her on Facebook, Instagram, or LinkedIn.

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