Originally published in April 2019. Last updated on March 5, 2025.
Started a solid home service business but not sure how to make it grow? Online marketing methods are the most effective ways to bring in new leads, increase profit, and promote long-term success. But they may not come as naturally to you as fixing a leaky faucet or installing a new appliance.
If you need some direction, follow these home service marketing tips to take the first steps to scaling your business.
10 home service marketing tips to try:
What is home service marketing?
Home service marketing is using ads, campaigns, promotions, and other strategies to attract new customers and retain existing ones.
Its main goals are to:
- Build brand awareness about your business and services
- Generate new leads that turn into customers
- Engage current clients to encourage repeat business and referrals
- Increase bookings and revenue
1. Focus on branding
From your business name and logo to your colors and catchphrases, your branding is often the first thing potential customers notice about you.
If your branding is professional, consistent, and clear, prospective customers are more likely to remember you when they need your services.
Any customer-facing materials like vehicle wraps, postcards, flyers, business cards, social media marketing pages, or websites should:
- Use the same business name, logo, and colors
- Be free of spelling errors, typos, and outdated information
- Include a clear contact method, like a phone number or email address
- Speak to the home services you offer
It’s also good practice to have a basic tagline that describes your values, mission, or home services.
For example, a junk removal company could say something simple like, “Family-owned and operated.” Or, they may go with something fun and catchy, like “You call, we haul!” based on their company’s values and what kind of customers they’re trying to target.
At the job site, we try to touch as many neighbors as we can. So wear a branded shirt, have a yard sign, do a flyer.
Having clear branding from the get-go ensures it’s the same across all marketing channels, from your website and social media platforms to your door hangers and lawn signs. This consistency makes your home service provider brand recognizable, adds to the legitimacy of your business, and provides an opportunity to stand out from the competition.
READ MORE: Branding your service business
2. Make a website
A website tells customers who you are, what you offer, and how to book a job. When someone searches for your home service business online, you want them to be able to find you, and they can only do that if you have a website.
Then, as you grow, you can expand your website to have more features, like online booking, payment processing, and educational content about your services.
You have a few options for creating your first website. You can do it yourself using a website builder or hire a web developer to build it for you. Or, get your business online in minutes with Jobber.
Simply provide Jobber with details on your business and services, and you’ll get a custom, professional website complete with a quote request form.
3. Leverage SEO
Search engine optimization (SEO) is the process of improving your website and online content so it appears higher in search results.
From a Google perspective, when someone searches for your service near me or your service with a geographical target in there, then you want to be shown on that.
For example, if a potential client searches for “handyman in Bangor”, a website optimized for a handyman’s business that serves the Bangor area would be more likely to appear near the top of the search results.
There are two main types of SEO service businesses can focus on:
- Local SEO
- Organic SEO
Local SEO targets a specific geographic area, like a city or town. It helps you find local customers looking for the services you offer in your area.
You can leverage it by claiming your Google Business Profile and optimizing it by adding photos, reviews, and service details.
SEO is your Google business profile, your Yelp listings, your citations, making sure that your name, address, and phone number match up across all your different listings offsite.
Local SEO also works well with Google Local Services Ads (LSAs), which you can use to show up at the top of local search results and in Google Maps. This boosts your visibility and connects you with people who are ready to book.
Organic SEO isn’t location-based and targets a more general audience. It’s used to generate traffic to your website through content marketing like blogs, articles, and guides.
For example, a snow removal company could write about the best salt to use if you have pets to attract customers who search for things like, “best salt for pets” or “pet-safe salt”.
While these people may not be looking to book your services right now, it’s an effective way to encourage word-of-mouth marketing and position your business as a helpful and informative resource. It also positions you as an expert in your home services industry, showing potential customers that you know what you’re talking about.
5. Claim business profiles
Yelp, Yellow Pages, and Google Business Profile are free online listing platforms that increase your brand awareness and online marketing visibility. All you have to do is claim your business and fill out a profile with your information (like your address, services, and hours).
Then, you’ll have a better shot at showing up when people search for the services you offer in the city or town your business is based in.
97% of people are going onto Google Business Profile or Google and searching for services in their area.
You can also apply for Better Business Bureau accreditation, but it costs money based on the size of your company and location.
READ MORE: Why is my business not showing up on Google?
6. Collect reviews
Reviews play a major part in developing trust with potential customers.
For example, Google Reviews show people who search for your business online what real clients think about your company and the services you provide.
The more positive reviews you have, the more legitimate, trustworthy, and professional you look.
With review software like Jobber, you can automate asking for reviews from happy customers, keeping customer feedback relevant and up-to-date and saving you time.
7. Use email campaigns
Email campaigns are essential for field service marketing. They help you keep in touch with previous customers, offering opportunities to get repeat business, reviews, and recurring revenue.
For example, using email marketing software like Jobber Campaigns, you can use pre-built templates to target clients in different segments, like past customers, people who booked in the last twelve months, or residential vs. commercial.
Then you can automate campaigns to run in the background while you focus on more important tasks.
It’s an effective way to keep your business top-of-mind and engage customers, ensuring your business is the first one they think of when they need to book a service.
8. Pay for ads
Online paid ads extend your reach to target potential customers outside of your followers or current clients. Even a small budget can make a big difference, generating new leads and getting your name out there.
Depending on which marketing channels you use, you may want to invest in:
- Google Local Services Ads
- Social media ads on Instagram, Facebook, YouTube, or TikTok
- Google pay-per-click (PPC) ads
Another option is to consider paying for a lead generation service like Angi, HomeAdvisor, or Thumbtack. These platforms can connect you with new leads and customers and boost your online presence through their directories and in search results.
9. Start a referral program
What’s the best form of advertising? Word of mouth
Referrals are a cost-effective way to bring in new customers, saving you time, money, and effort. But to get existing clients to refer you to their friends and family members, you’ll need to motivate them.
A referral program offers customers a reward for sending work your way, like a small discount or free service. It encourages them to take action by offering them something in return for their referral.
And the best part is that it doesn’t have to be complicated or expensive. Just decide on a fitting reward that doesn’t break the bank, set any rules (like it’s only up to a certain value), and communicate about it to customers through an email campaign, at job sites, or through flyers and other marketing material.
Then, wait for referrals to start rolling in.
10. Prioritize customer experience
One of the easiest ways to market your service business and build a name for yourself is by offering a seamless customer experience.
From an initial call or email to making a payment at the end of a job, clients who find the process easy to navigate are more likely to book your services again or send a new customer your way.
People that use you love to refer you to other people because they want other people to experience that same thing.
On the other hand, if their experience is clunky, outdated, or complicated, the chances of them booking another service are slim. And you’ll be less likely to get positive reviews or stand out against your competitors.
Field service management software like Jobber helps you provide a professional experience and reliable communication every step of the way.
From a website with online booking and payment processing capabilities to generating detailed invoices and sending automated review requests, it ensures your clients’ needs are met without adding any extra work to your plate.
4. Create social media pages
Social media accounts, like Facebook Business Pages, offer valuable real estate on platforms your customers are already using. Social media marketing can help you to share news, updates, and information about your services so you always stay top of mind.
You can also use ads to boost reach to new users who don’t already follow you or subscribe to your content.
READ MORE: Facebook post ideas for service businesses