How to Create a Commercial Cleaning Business Plan [Free Template]
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Commercial cleaning can be a lucrative business venture, but you need a solid plan to guide you to success.
Whether you’re starting your business from scratch, or you have a successful residential cleaning business and want to branch into the commercial space, a well-thought-out plan is your blueprint to a sparkling future.
Keep reading to learn how to create a commercial cleaning business plan to jumpstart your success.
Want to get started right away? Save time with this commercial cleaning business plan template.
Commercial cleaning business plan elements:
What is a commercial cleaning business plan?
A commercial cleaning business plan serves as a roadmap for starting and running a successful cleaning company that focuses on offices, retail spaces, healthcare facilities, and other commercial spaces.
It’s a guide that helps you stay organized and focused as you build your cleaning business, ensuring that you have a clear path to success.
Your business plan outlines everything from the services you offer, to how you’ll price those services, and who your target market is. You’ll want to be as specific as possible—for example, if your business focuses on carpet cleaning, you should create a commercial carpet cleaning business plan tailored to that industry.
A commercial cleaning business plan is also a tool to get others interested in your business, and potentially get involved, especially lenders and investors.
You’ll need a business plan to secure startup funding in the form of bank loans, government grants, or even loans from friends and family. If you’re looking for a partner to join your business, they will also likely request to see your business plan.
Let’s take a look at what to include in a business plan for commercial cleaning company success.
1. Executive summary
The executive summary is the first part of your commercial cleaning business plan that potential investors will read, so it needs to capture their attention.
This section should quickly highlight the key aspects of your business, such as:
- Your mission
- Your target market
- What sets you apart from the competition
Having a clear, concise executive summary will help others get as excited about your business idea as you are.
READ MORE: How to start a commercial cleaning business
Executive summary examples
Sterling Office Cleaners was founded in 2024 by Jordan, following his transition from a corporate office job. After noticing a growing demand for reliable and high-quality cleaning services, Jordan decided to take his business expertise and passion for delivering exceptional service into the commercial cleaning industry.
With a focus on small professional office spaces, Jordan began by offering cleaning services to a few local businesses. Word quickly spread, and within a few months, Sterling Office Cleaners was fully booked, thanks to its reputation for excellence.
Today, Sterling Office Cleaners offers a range of cleaning services tailored to meet the needs of businesses thanks to a small dedicated team committed to exceptional service.
2. Company overview
Your company overview section should give readers an understanding of who you are and what your business is all about.
Use this section to introduce:
- Your company’s name
- Business structure (sole proprietorship, LLC, partnership)
- Your location and service area
- Type of equipment you use
You should also detail the type of commercial cleaning services you’ll provide in this section, such as:
- General office cleaning
- Carpet and floor cleaning
- Window cleaning
- Restroom cleaning
- Green cleaning
READ MORE: Cleaning business ideas
Company overview example
Sterling Office Cleaners is a sole proprietorship that provides general office cleaning services to clients in Tucson, Arizona.
Operating from the owner, Jordan’s, fully equipped home office, Sterling Office Cleaners uses:
- Professional-grade cleaning tools and eco-friendly products
- 2 industrial vacuum cleaners
- 1 high-efficiency carpet cleaner
- 3 sets of microfiber cloths, mops, and dusters
- 1 company vehicle
- 3 sets of PPE for staff safety
- 1 laptop, 1 tablet, and 1 printer for managing scheduling, invoicing, and client communications
Sterling Office Cleaners is dedicated to providing a spotless and healthy environment for its clients while adhering to environmentally responsible practices.
3. Management team
The management team section of your business plan showcases the people responsible for running and growing the business—whether it’s just you, or you have an established team.
Investors want to know that the company is led by people with the right experience, skills, and expertise to succeed. Highlight the team’s qualifications to demonstrate their ability to manage day-to-day operations, handle challenges, and steer the company toward growth.
Include each team member’s:
- Role
- Background
- Current responsibilities
Management team example
Jordan Smith – Founder & CEO
Jordan founded Sterling Office Cleaners in 2024, driven by a passion for providing high-quality cleaning services to commercial clients. With a strong background in corporate operations management and customer service, Jordan is dedicated to creating a culture of excellence within the company. He oversees the overall strategy, direction, and daily operations, ensuring that the business consistently meets and exceeds customer expectations.
Lisa Adams – Administrative Assistant
Lisa ensures that the administrative side of the business runs smoothly. With over 5 years of experience as an administrative assistant, Lisa handles office tasks such as answering phones, managing schedules, processing invoices, and maintaining customer records.
4. Cleaning industry analysis
To ensure that your business will be successful, you need to position your cleaning company in the current market.
An industry analysis provides a clear picture of the market landscape, which helps you and your reader understand the environment in which your business will operate.
Here’s are some elements to include in your business plan’s industry analysis:
- Market trends: Key trends in the cleaning industry such as eco-friendly products or disinfection services.
- Competitive landscape: Who your competition is and what sets them apart
- Customer insights: Who your customers are and the challenges they face
Industry analysis example
The cleaning industry is thriving, currently valued at approximately $370.6 billion in the United States and is expected to continue growing. In the commercial space, this growth is fueled by an increased focus on hygiene and cleanliness, particularly in corporate offices, healthcare facilities, and educational institutions, as businesses prioritize creating safe environments for employees and customers.
Sterling Office Cleaners operates in a competitive landscape with both large companies and smaller local businesses. What makes Sterling Office Cleaners unique is its emphasis on exceptional customer service, tailored cleaning solutions, and the use of eco-friendly products, aligning with the growing demand for sustainable practices.
Overall, the commercial cleaning industry presents significant opportunities for growth, positioning Sterling Office Cleaners to succeed in this expanding market.
5. Marketing strategy
A marketing plan outlines how you’ll win cleaning contracts, retain customers, grow your brand, and stand out in a competitive market.
Your marketing strategy helps identify your target audience, whether it’s offices or retail spaces, and ensures that your marketing efforts reach them effectively.
It also highlights what makes your cleaning service business unique to make you stand out from the competition.
Marketing strategy example
Sterling Office Cleaners primarily targets commercial clients, specifically corporate offices and educational institutions. Currently, the company employs the following marketing tactics:
- Google Search and Local Services Ads
- Employing an active social media presence
- Word of mouth and customer referrals
- Branded signage on job sites
6. Operations plan
An operations plan lays out the day-to-day processes of your cleaning business.
This section should include:
- Service delivery: How you will provide your commercial cleaning services, including the methods, tools, and technology used.
- Staffing and scheduling: How you’ll recruit, train, and manage staff to fulfill customer needs.
- Quality control: How you’ll maintain high service standards, including inspections and integrating customer feedback.
Operations plan example
Daily Operations:
Sterling Office Cleaners provides office cleaning services throughout Tucson, Arizona. We schedule according to client needs, offering flexible options such as weekly, biweekly, and customized cleaning plans.
Staffing:
Currently, Sterling Office Cleaners is led by owner and CEO Jordan Smith, who is also the sole cleaner.
However, our goal for the upcoming year is to build a dedicated team of trained cleaning professionals who are well-versed in proper cleaning techniques, safety protocols, and exceptional customer service. This expansion will allow us to enhance service capacity and maintain high-quality standards.
Quality Control:
To perform quality control, we established a set of clear cleaning standards and procedures that all (future) staff must follow. We conduct regular inspections of completed work to assess adherence to these standards using checklists. We also encourage client feedback through surveys and direct communication to identify areas for improvement.
7. Financial plan
The most important aspect of your business for potential investors and lenders is finances. That’s why a financial plan is an essential part of a commercial cleaning business plan.
A financial plan lays out the expected costs, revenue, and financial projections, helping to ensure the company is financially viable.
Here’s what’s important for your financial plan:
- Budgeting plans
- Cleaning supplies costs
- Revenue projections
- Financial goals
- Business insurance costs
Financial plan example
2024 Financial Overview:
- Monthly Recurring Revenue (MRR): $10,000
- Annual Revenue: $120,000
Projected Financials for 2025:
- Projected MRR: $15,000
- Projected Annual Revenue: $180,000
2025 Budget:
- Payroll: $100,000
- Vehicles and equipment: $15,000
- Cleaning supplies: $3,000
- Insurance: $2,200
- Marketing: $5,000
- Hiring and training: $4,000
- Software subscriptions (Jobber, QuickBooks Online): $1,200
- Miscellaneous (e.g., phone plan, office supplies, incidentals): $6,000
TOTAL 2025 BUDGET: $136,400
Projected Profit 2025: $43,600
A commercial cleaning business plan is the ultimate blueprint for a successful business. Just like a freshly cleaned office, a solid plan will give you clarity and keep you organized, allowing you to shine in a competitive market.
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