12 Great Plumbing Websites: Inspiration & Design Tips

Impetus Plumbing & Heating shows off their professional branding throughout their website by using white text and pops of gold on a sleek black background. 

Their services and service area pages make it easy for potential customers to see if they offer the service they need in their neighborhood.

What their plumbing website does well:

• Gives customers an easy way to request a new service through their online booking form
• Includes testimonials and reviews from happy customers
• Answers common plumbing questions in a plumbing industry blog

Precision Plumbing & Heating LLC uses a simple website design that makes it easy for potential clients to request an estimate.

It’s the perfect type of website if you’re just starting your plumbing business and want to get your website up quickly. With Jobber’s website builder Precision Plumbing & Heating was able to get its site up in minutes.

What their plumbing website does well:

• Makes it easy for potential customers to reach out by phone, email, or through a free estimate form
• Includes a link to reviews from their Google Business Profile
• Clearly lists the types of services they offer

Roto-Rooter packs their website with proof of why customers can trust them. Their homepage shows that they’ve been operating since 1935, have a professional-looking crew and vans, and scored a 4.8 average rating on Google.

They also state three convenient perks for customers: free estimates, no trip charge, and same-day service. Surrounded by all this convincing information are multiple contact methods—so visitors won’t have trouble booking a service.

What their website does well:

• Provides a phone number and online scheduling links on every page
• Shows videos of their completed work and DIY instructions on how to fix common problems
• Includes a memorable tagline at the bottom of every page (“And Away Go Troubles Down the Drain”)

Guest Plumbing & HVAC’s clean, user-friendly website design makes it easy for potential customers to move around the site and find relevant services.

They feature all essential information on their homepage, including their 24/7 emergency service availability and contact details—so customers can find the information they need fast when struggling with a plumbing emergency.

What their website does well:

• Makes it easy for website visitors to find the services they need with pages for their different plumbing, heating, and air conditioning services
• Provides contact information and an online booking form for visitors to quickly get in touch
• Includes positive customer testimonials that shows Guest Plumbing is a reliable plumbing partner

Mammoth Plumbing’s homepage offers an overview of their plumbing services and highlights what makes their company different, including their commitment to quality and satisfaction guarantee. 

They also regularly update their plumbing blog to provide potential customers with helpful resources between visits.

What their website does well:

• Makes it easy for customers to request an appointment through an online form
• Includes a complete list of the plumbing services they offer and their service area
• Shares customer reviews and testimonials

Prime Plumbing’s catchy slogan and an eye-catching contact form are the first things you see when you land on their homepage.

For customers who need quick service, there’s no need to fumble around the rest of their website. They can simply fill out the form and submit a plumbing service request in seconds flat.

What their website does well:

• Provides a quote request form so customers have an easy way to get in touch
• Offers clear and comprehensive information about their plumbing services, so visitors know what to expect
• Includes customer financing options and a quick link to the financing form

Evolution Plumbing in Utah offers multiple contact methods for potential customers immediately when they land on the home page, including:

• A contrasting bar at the top of the page with their phone number 
• A call to action button that customers can click to call
• A live chat pop-up that customers can use to get immediate answers to their questions
• A call to action button that directs customers to their contact page where they can fill out a plumbing service request form

What else their website does well:

• Provides information on their plumbing financing options
• Includes the various HomeAdvisor awards they’ve won for their services
• An online booking form for customers to quickly submit their plumbing service requests

Modern Plumbing & Heating shows potential customers what makes them different right on their homepage by including the awards they have won and a link to check out their 600+ five-star reviews.

They also offer pages for services, warranty information, testimonials, and their own blog.

What their plumbing website does well:

• Provides an online booking form for customers to easily request the type of plumbing service they want and what dates and times work best for them
• Includes their business license number and Better Business Bureau rating in the footer menu to build trust with potential customers

Tundra Plumbing’s website provides visitors with an easy-to-use navigation menu to quickly find the services or information they’re looking for.

Their “About Us” page offers background information on the family-owned and operated business, as well as their mission statement. They also provide an image gallery to show off major completed projects like kitchen and bathroom renovations.

What their website does well:

• Clearly outlines their wide range of services that cater to both residential and commercial clients
• Highlights over 30 years of industry experience, establishing trust and expertise

Pom Group Plumbing lists their full range of plumbing services and the areas they serve on their website.

They also include links to their social media pages right in their header bar. This allows users to access their social media profiles from any page on their website.

What their website does well:

• A professional and clean layout makes it easy for users to navigate and find the information they’re after
• Lists their full range of residential and commercial plumbing services
• Includes clear contact information and an easy way for potential customers to request an appointment

John the Plumber’s website home page clearly answers who they are, what they do, and how prospective customers can get in touch. 

They also provide an incentive ($20 off) to encourage customers to book their plumbing services online.

What their plumbing website does well:

• Provides a complete list of the plumbing, heating, and water treatment services they offer
• Offers visitors information on financial aid programs for major plumbing services
• Includes testimonials from previous satisfied customers

Go Green Plumbing uses their service page to list the specific services they offer. Potential customers can click the “Learn More” button for a more in-depth description, their response time, and contact information.

This makes it easy for customers to view and book a service without leaving the page.

What their website does well:

• Demonstrates their qualification by stating that their team is full of Red Seal licensed plumbers
• Highlights their company values and eco-friendly practices
• Provides their contact information at the top of every page

MidCity Plumbers uses their About section to offer customers some background on their company, values, and beliefs.

If you scroll down on the page, they include the specific elements that make their company different from the competition, as well as headshots and bios of their team members.

What their plumbing website design does well:

• Provides a list of both the residential and commercial plumbing services they offer
• Includes an image gallery of completed projects
• Makes it easy for customers to get in touch by email or phone

1. Detailed contact information

When a potential client has a leaky pipe or no hot water, they need a plumber fast. Make it easy for a customer to contact you by providing your phone number, email address, business hours, and address on every page of your website.

In your website builder, add this contact information to the header of your website (the section at the very top) so that it shows up on every page along with your company’s name and logo.

For ideas, have a look at the example from Evolution Plumbing that we showed earlier.

2. Easy navigation menu

Your navigation menu is how visitors find different pages on your website. This menu is usually in the header section of your site—and you can add links to those pages at the very bottom, too.

If it takes too long for a visitor to find your service pages or your contact information, they’ll look at other plumber options.

Make it easy for potential customers to find the information they are looking for with a navigation menu that’s easy to find, organized, and doesn’t have too many links.

Here’s an example: Douglas Orr Plumbing has separate menus for residential, commercial, and new construction plumbing. Underneath those menus, there are links to more specific services that have their own pages (like drain cleaning).

3. Consistent branding

Your branding includes your plumbing logo, fonts, and colors. It helps customers easily recognize you in a sea of competitors.

Apply those same colors and fonts across your website and stick with them. Straying from your branding can distract visitors and look unprofessional.

4. Responsive design

A responsive design means that your website automatically resizes to adjust to the visitor’s screen size, whether they’re using a desktop, laptop, phone, or tablet.

Website builders like Squarespace and Wix automatically make your website responsive to different screens—but always preview your site on a mobile screen before making updates.

If you’ve hired a professional web developer, make sure they don’t miss this requirement.

5. Unique selling proposition

Why should customers choose your plumbing services over your competition? It could be your plumbing licensing, experience, customer service, or pricing.

Once you’ve crafted a tagline or sentence that describes what sets your plumbing company apart, place it on your homepage or in your website’s header.

6. Comprehensive service list

Show customers you have the best plumbers for the job by providing a complete list of the plumbing services you offer, like residential plumbing, water heater maintenance, or AC repair.

On their homepage, Cathedral Plumbing of Texas includes a gallery-style list of all the services they offer—plumbing and otherwise. Visitors can click on these images to visit separate pages with more information.

If you have separate pages for each of these services, put them in your navigation menu under a “Services” section.

Pro Tip: Include a call to action button or phone number on your service page. That way customers can easily get in touch as soon as they’ve confirmed you offer the services they need.

7. Licensing information

Show potential customers they can trust your plumbing company by letting them know you’re a certified and licensed plumber.

At the bottom of every page, Cathedral Plumbing’s “free estimate” banner shows the examiner that granted their plumbing license (including contact information).

8. Images of completed jobs and your team

A gallery with images of past projects can show potential customers you’ve done similar work (and done it well) before.

Like we mentioned earlier, MidCity Plumbers does this with a photo gallery for multiple projects they’ve completed:

You can also include images of your team to show customers who they’ll be working with if they book your services.

9. Customer reviews

Reviews or testimonials help potential customers feel confident about doing business with you. They show that you have professional experience and prove you care about quality work and client satisfaction.

To ensure you ask every satisfied customer for a review, set up automatic review collection in your plumbing business software. Jobber, for example, automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer a review request.

After paying their invoice, those customers will automatically get a direct link to leave a review on your Google Business Profile.

Then grab those Google reviews and add them to a “Reviews” page on your website.

10. Links to your social media

If your plumbing business uses social media as one of your digital marketing strategies, adding social media links on your website can help you increase your social following.

Your social media pages can act as a bigger portfolio of your work. Plus, unlike your website, social profiles show interactions between your company and your existing customers.

11. Booking form

Some customers won’t want to phone you—so you need a way for them to book your services online.

Add a self-serve booking form to your website that lets customers request the exact kind of help they need. Your form should let them choose their preferred service dates and times, plus any special requests.

Modern Plumbing & Heating uses Jobber’s online booking to let customers book their services right from their website. Customers can provide details of the services they need and select the time and date that works best for them.

When building your own form, you can create clear descriptions of what each of your plumbing services includes and set an estimated price and duration.

Choose which team members’ calendars will be available for bookings, then control your schedule by setting preferences around your earliest availability and buffer times between bookings.

12. Call to action buttons

The purpose of your website is to convert visitors into plumbing leads, and an effective call to action (CTA) can help you do that. A CTA tells visitors what action they should take next, like “call now,” “learn more,” or “contact us.”

A button is usually the most eye-catching form of a CTA. Add these buttons to your site whenever you want to take visitors to your online booking form, contact form, or other important pages.

For a full rundown from expert business owners on what makes a successful service website, see this episode of Masters of Home Service:

A successful plumbing website has the potential to be your plumbing business’s best sales representative. But it takes hard work and dedication to turn your website into a plumbing lead machine.

Use the plumbing website examples and advice above, and you’ll soon have a plumbing website that works (almost) as hard as you do.

Want to go even deeper on this topic? Learn how to optimize your website for more leads and higher rankings on the Masters of Home Service podcast.

Originally published in February 2022. Last updated on June 19th, 2024.